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Fullstory

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1,052 reviews
  • 1 profiles
  • 12 categories
Average star rating
4.5
#1 in 1 categories
Grid® leader
Serving customers since
2014

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Fullstory Reviews

Review Filters
Profile Name
Star Rating
770
255
18
5
4
Verified User in Leisure, Travel & Tourism
UL
Verified User in Leisure, Travel & Tourism
01/22/2026
Validated Reviewer
Review source: Organic

Meets Expectations

Qualitative insights from the session replays, the ability to make dashboards with metrics. Out-of-the-box common events, and the ability to make custom events. And it helps me to surface and prioritize trends and pain points.
Verified User in Financial Services
UF
Verified User in Financial Services
01/22/2026
Validated Reviewer
Verified Current User
Review source: Organic

Clear Traffic Patterns and Drop-Off Insights

Let's me see traffic patterns and drop off points
Verified User in Insurance
AI
Verified User in Insurance
01/20/2026
Validated Reviewer
Verified Current User
Review source: Organic

Quick, User-Friendly Insights into User Behavior with FullStory

FullStory is the best tool I've used for getting a quick read on user behavior. I like that it doesn't require complex setup or QA, which makes it very user-friendly. It also makes it easy to share bugs, error messages, or pain points with other users in your organization. I use it multiple times a week, as do many other marketing analytics practitioners within my organization. Setup took less than a day via Google Tag Manager. Our account manager has always been responsive and recommends new ways of leveraging the platform that we hadn't thought of.

About

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HQ Location:
Atlanta, GA

Social

@fullstory

What is Fullstory?

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. With Fullstory, enterprise businesses move closer to their customers and closer to success. When organizations understand their customers like never before they’re able to create world-class experiences that increase funnel conversion, easily detect malicious behaviors and fraud, and identify their highest-value customers effortlessly. Fullstory is on a mission to make every business more customer centric–made possible only through true behavioral insights–and understanding the sentiment between the clicks.

Details

Year Founded
2014