Firstly, the tool for business owner (campaign managers, CVM specialists), they can use it to set up event based campaigns in short time few days for campaign in case the data is in the system without any IT involvement (very intuitive UI/UX).Secondly, it helps to improve personalization, which is crucial nowadays if the company wants to evolve. After implementation we've got significant uplift in conversion rate up to 8x vs standard broadcasts.The system worth to invest. Third it has lots of connectors, which help to integrated the datasources easily. All the data can be collected in realtime. Despite enormous data processed in the EVAM there was not any performance issues.

The user-friendly interface visualization provides helpful tips on how to use each function.

personalized marketing real-time communication scenarios