Before Orca, I was tracking references in an excel spreadsheet. Requests from sales would get lost in email and slack. More importantly, I had no ability to report out on the impact references were having on in-pipeline deals. Now, sales can easily click a few buttons to request, I have everything in one place, and I can quickly pull reports to prove the value of my reference program. The cost is low for the amount of benefit, alignment, and efficiency this tool provides - no brainer for your tech stack.

The team is fantastic. They are quick to respond to questions and address any complaints or changes you'd like to see. Any changes that we have indicated we'd like to see is implemented in an extremely timely manner. The product is extremely user-friendly. Orca integrates with Salesforce nicely, and the way the dashboard is laid out makes it so that there is very little learning curve to the product. Our AEs are able to use it so that enough information is input that I have a complete understanding of what types of accounts they are looking to find references from and what frustrations or objections we're trying to overcome with prospective customers.

Orca is a fantastic tool for Customer References and Advocacy programs, living inside Salesforce.com. The Orca team continues to innovate and develop the solution as well. Specifically, I loved using the reference management inside Salesforce, to track each individual reference, how often they engaged with prospects, their strengths and topics of expertise. On the customer base side, Account Managers and CSMs can easily refer to new references. Best of all, reference requests are made at the Opportunity level, which lets you track the win/loss and dollar amount of influence.