What I best like about Kit is how simple and creator focused it is, compared to other enterprise heavy marketing tools. Setting up email automations, filtering or segmenting audience, workflows is all relatively straightforward in use. I also found the analytics and engagement insights useful for tracking and understanding user behaviour, helping me in improving the communication in workflows.

I love how user friendly it is. I switched everything over from mailchimp and it was seamless. Love all the features included with the free version as well.

It's fast, intuitive, lots of great features. Their creator focus means the things they launch are really in line with what I need like their referral system for growth, their "borrow our mailing address" so I don't have to put a personal address as a remote worker, etc. They even have free podcast studios for users! I'm an affiliate because I think it's a really great platform for creators.