What I like the most is that all the tools are available on a single platform, from an email marketing sender to a tool for scoring clients. Another thing I value a lot is the level of connections with other applications, and the price is truly incredible.

From the sales side, I really like that you can visualize the activities to be done and drag them through a kind of funnel, where you can keep a daily control of what is happening with those activities and thus not miss any follow-up. This helps a lot as a salesperson to have a more realistic view of the productivity being achieved. It also has a lead score system, where leads coming from paid campaigns can accumulate a score depending on the interactions they have, thus indicating whether it is a more or less qualified lead to buy. This score is determined by visiting our blog, interacting on social networks, etc. Additionally, the lead can be subcategorized as cold, warm, and hot. On the other hand, from marketing, it was possible to perfectly connect to the paid campaigns and assign automations for the creation of activities, the registration of the lead's interaction, and even a qualification from the sales department that remains in the contact's record.

They offer every feature you may need to manage marketing and sales for a company at 10% of the price of other comparable tools.