
What excites me most is not just the product itself, but the direction the world is heading. For the last 20+ years, humans have been reading websites, comparing information, and then making decisions. Now we're entering a world where AI reads first. Whether it's ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, or the next generation of AI assistants, they are increasingly becoming the first layer between information and decision-making. Tomorrow, customers may not visit ten websites before choosing a product. They may simply ask an AI assistant: "Which solution should I use?" "Which vendor is most trusted?" "What do customers think?" "Who are the market leaders?" And the AI's answer will influence the decision long before a website visit happens. That's the shift CitedSpy is built around. Helping organizations understand how AI systems discover, interpret, cite, compare, and recommend brands, products, technologies, research, and ideas. In many ways, we're moving from Search Engine Optimization to AI Visibility Optimization. The question is no longer: "How do I rank on Google?" It's becoming: "How does AI understand and represent my brand when making recommendations?" That's a fascinating space to build in, and I believe we're only at the beginning of this transformation.