The software calculates a Visibility AI Score based on citation frequency, response position, and link presence across queries. The platform identifies which sources AI engines reference when generating responses. Citadar measures native model knowledge and analyzes source graphs to determine where AI systems gather information. The software provides recommendations on improving brand presence, including prioritized sources and effective content formats. Weekly monitoring tracks changes in visibility scores and sends competitive alerts when competitors gain prominence. The platform generates reports showing query-by-query comparisons and actionable insights for improving AI visibility.