

The SEOToolSet is a suite of search engine optimization power tools created by Bruce Clay, Inc. for use with our own clients. Currently in its sixth generation, the SEOToolSet is SEO software built by SEOs, for SEOs. We develop and support these SEO tools in-house because our team knows first-hand what an SEO needs, and doesn't need, to do the job.

Bruce Clay offers an SEO platform and conversion optimization tool.

We are both a full-service ​digital marketing optimization company with full agency consultant online services, as well as an information resource for effective do-it-yourself search engine marketing strategies and plans.



Bruce Clay Inc. is a prominent digital marketing agency specializing in search engine optimization (SEO) and internet marketing services. Founded in 1996 by Bruce Clay, the company is renowned for its expertise in SEO, offering a range of services including SEO training, search engine marketing, PPC advertising, and web design. The agency also provides industry-recognized tools and resources, such as the SEOToolSet® and the SEO Code of Ethics, to help businesses improve their online visibility and performance. With a commitment to ethical SEO practices, Bruce Clay Inc. has established itself as a leader in the digital marketing landscape, serving clients worldwide.