Jefe

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Jefe is restaurant software for businesses that want to sell through their own direct delivery channel instead of depending only on marketplaces. The platform combines a branded online store, an AI-powered WhatsApp ordering agent, and a simple backoffice to manage orders, menu, customers and payments. It is designed for restaurants, pizzerias, food trucks and small or mid-sized chains in Argentina and LATAM. Jefe helps teams use marketplaces for discovery while moving repeat customers to a direct channel where the restaurant owns the customer relationship and data.