We already appeared in AI search before hiring Arobis. That was actually why we were initially unsure whether we needed an AI search agency. The difference has been turning general visibility into visibility around the prompts that matter commercially. After four months, we're consistently appearing for several of our highest priority buyer-intent prompts, and we've seen measurable growth from AI assistants as a traffic and pipeline source. Ran is also very hands on, which I appreciate.

I find the AI visibility tracking, citation monitoring, and competitor benchmarking most useful. The Share of Model analytics also provides a helpful way to compare our visibility with competitors.

The citation monitoring and competitor benchmarking are particularly useful. Share of Model also gives us a straightforward way to think about our visibility compared with other brands.