We weren't starting from zero with AI visibility, but we had no real strategy for turning it into traffic and demand. Within our first month working with Arobis AI, referral traffic from AI assistants increased 25%. What I inspire most is that Ran and the team aren't just tracking mentions. They focus on the buyer-intent prompts that actually matter to our business, then work backward from those to figure out why competitors are being recommended and what needs to change.

My concern with GEO was that we'd spend money getting more ChatGPT mentions without knowing whether any of it mattered. Arobis has been pretty much the opposite. The conversations are about buyer intent, recommendations, traffic and pipeline. We've seen AI referral traffic increase 25% in a month and, more importantly, AI assistants are now contributing measurable pipeline. That makes this much easier to justify as a growth investment.

The reason I'm comfortable using Arobis is pretty simple: I can point to business results. We've seen AI referral traffic grow, AI sourced pipeline increase 14%, and closed-won deals sourced from ChatGPT and Gemini close in 42% less time than our other sources. The last one is probably the most interesting to me. It suggests people coming through AI recommendations are arriving further into their decision process. Ran's whole approach is built around that idea: visibility is useful, but being recommended for the right buyer intent prompts is what matters.