Amplaud is customer advocacy software for collecting, approving, and publishing testimonials and social proof. Organizations can request written or video testimonials via branded campaign links, allowing customers to submit without creating accounts or installing apps. Submissions are reviewed in a centralized approval queue before publication. Approved testimonials can be showcased on a Wall of Love page, embedded as website widgets, or stored in a proof library. The platform tracks submission sources and campaign context, routes customers to public review sites, and imports existing reviews. Analytics monitor review trends, page views, and engagement. Paid plans offer automated reward workflows, sending gift cards or codes upon approval. Amplaud integrates with external tools via webhooks, APIs, and communication platforms. Teams can manage proof across workspaces and customize campaigns for different collection needs.