I liked the market insights, trend analysis, and lead scoring. Sometimes the trends were accurate and on time, and it did help me identify interested accounts a little earlier.

I value the account-level analysis, trend analysis, and multiple scoring models because they turn large amounts of marketing and buyer data into actionable account prioritization. Account-level analysis gives Sales a more complete picture of the account, and trends help show whether interest is increasing, decreasing, or staying flat so you can distinguish temporary activity from sustained or increasing buying interest. Multiple scoring models matter because different accounts can have different characteristics, so one score may not fit every business objective.

Contact Data Availability is where 6sense genuinely earns its keep. Being able to surface verified contacts within an in-market account without leaving the platform cuts prospecting time significantly. When a target account lights up with intent signals, I can action it immediately rather than jumping to ZoomInfo or enriching manually. I also value the firmographic depth on the company side, like revenue bands, technographics, employee count, and subsidiary mapping, because it helps me see whether accounts fit our ICP before spending on them. For paid media, that makes it easier to build suppression and inclusion lists that actually hold up.