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Ripple, a tech startup, offers a university recruiting/sourcing software.
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Ripplewatch is AI-native competitive intelligence for startup marketing and product teams. Most tools in this space just tell you what changed: a firehose of headlines, pricing pages, job postings, and news mentions with no read on whether any of it actually matters to you.
Ripplewatch is different. Every signal we track (pricing changes, job postings, funding news, product launches, sales-call mentions) gets scored against your own positioning, your ideal customer profile, and the real reasons you've lost deals or seen customers churn. Instead of a raw feed you have to triage yourself, you get a verdict: does this matter to your business, and why.