Articles

Think about the last interaction you had with a brand. Maybe you saw a targeted ad on Instagram, opened an email from your favorite retailer, or read online reviews for the latest phone model.

For marketers, one of the greatest benefits of social media is the opportunity to interact with customers. A successful social media strategy includes both telling customers about a brand and leveraging social listening to truly connect with customers.

Words are hard to ignore.

Last year G2 Crowd introduced predictions for 2018’s major digital trends, but this year the focus is on trends in specific industries and how digital transformation will affect them in 2019. 

A store with no labels; streets with no signs; hotels with no room numbers.

It’s easy to fall down the rabbit hole of customer-acquisition. 

The entire world at large has felt the effects of the COVID-19 pandemic. We’ve seen businesses in all industries either crumble, scramble to recover, or unexpectedly find and leverage an unforeseen opportunity to excel.

I used Grammarly to help me write this piece.

If you know the first thing about capital structure, you know that companies fund themselves with a combination of debt and equity.

At the beginning of every task, whether it is directly thought about or not, a goal is set.