Articles

No matter who you are or what industry you work in, sooner or later, you'll need a break.

Financial clarity begins with understanding what your business owns, what it owes, and the value it holds.

What do you have sitting in your sales arsenal?

 Coco Chanel once said, “Fashion changes, but style endures.”

No matter how dry or stale people think accounting and finance is, these functions are vital to the health of any company. Felipe Torres, a financial analyst at G2, further explains that finance and accounting functions “...help us prepare for the future and drive strategies that ensure we're maximizing our potential.”

Most business owners know that accounting is one of the most important aspects of running a company.

In a digital age, data security is a top priority, but it can be difficult to know who exactly is  responsible for securing sensitive information. While companies may feel they have sufficiently secured their own data, those that utilize SaaS vendors in their business put their sensitive information and business data in the hands of these vendors, who store it in the cloud or on-premises at their location. There are a number of security considerations and variables a business should keep in mind, especially related to cloud security. But it's helpful to remember one simple question when considering vendors or evaluating current protection efforts: Does the country housing my data care about security? Countries that do have taken action to protect personal and business data stored in their country or region. Other efforts to protect personal information include enforcing security standards, developing national cybersecurity strategies, and providing public awareness campaigns, among others. Countries that received lower scores have done less to ensure businesses are protecting data and require less transparency between data collectors and individuals.  In a globalized world, servers could be housed in any number of countries other than the one your business or a software vendor operates in. Still, it should be considered a potential red flag if vendors operate out of extremely vulnerable geographical regions.  Every year, the International Telecommunication Union (ITU) releases the results of a worldwide security survey titled the United Nations Global Cybersecurity Index (CGI). The index provides an overall security rating based on a number of factors related to legislative, organizational, technical, capacity building, and international cooperation.

Things change over time, and that goes for how businesses approach marketing, too.

In 1916, a new form of accounting revolutionized the way we work.

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.