Articles

Website is the fastest medium of gaining new customers, but it comes at a price.

Software as a service (SaaS), also known as software in the cloud, is increasingly penetrating the tech market. From education to finance, countless industries are implementing SaaS based solutions, and most of those industries are better because of it.

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

What is UX? User experience (UX) is every interaction a user has with a business – from the first touchpoint to the stage where a user is converted into a customer. UX design is the discipline of researching user behavior and elements within a customer journey and creating the best possible experience. 

Colors, fonts, and gradients can bring cash to your brand. Something I never thought I'd say.

It’s never too late to learn something new.

Practically everyone knows user experience (UX) is an important consideration when creating a website or app. No one wants to use an unintuitive app with a terrible user interface (UI).

The only thing between you and a streamlined production process is effective operations management. 

For any B2B business, lead generation and MQL conversions become a root cause of worry, so much so that nobody even eats anything before the first standup of the day.

I sell, therefore I am...