Articles

What is social learning? Social learning in business software refers to functionality that enables employees to learn from each other through engaging in collaborative activities. This can take a variety of forms, including employees sharing insights with team members, observing other learners, and engaging with views held by different people. 

What is social listening? Social listening is the process of tracking and analyzing information on social media channels. Businesses use social listening to monitor social media for mentions and conversations about their brands, products, and services. By tracking these conversations and analyzing their content, organizations are able to extract in-depth insights about their audiences and understand what customers are feeling and saying about a brand or even the industry as a whole.

What is social engagement? Social engagement is the level of interaction, participation, and connection an individual has within a community, especially across digital platforms like social media, forums, blogs, and review sites. It reflects how people communicate, respond, and build relationships around shared interests, brands, or online conversations.

Our cybernetic overlords are already among us. Luckily, they’re not all threatening...yet.

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

You can list many reasons why social media is an integral part of our society. 

For marketers, one of the greatest benefits of social media is the opportunity to interact with customers. A successful social media strategy includes both telling customers about a brand and leveraging social listening to truly connect with customers.

We all know that social platforms are constantly evolving aka integrating the latest and greatest technologies to stay ahead of their competitors.

The more data we collect about our marketing activities, the more doors can open to lead us to further success. 

There are more than three billion social media users today, with 11 people creating an account every second. What does this mean?