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What Is a Podcast? (A Beginner’s Overview)

What Is a Podcast? (A Beginner’s Overview)

Podcasting has established itself as one of the most powerful tools for sharing new ideas in the digital age.
by Piper Thomson
Massive Growth in Digital Channels Means Digital Adtech Must Evolve

Massive Growth in Digital Channels Means Digital Adtech Must Evolve

Over the past decade, there have been huge shifts in the digital advertising landscape, including the rise of social media advertising, video advertising, and mobile advertising.
by Emily Malis Greathouse
Why Most Businesses’ Mobile Presence Failed

Why Most Businesses’ Mobile Presence Failed

Digitalization is the key to success for many businesses today, especially during the COVID-19 pandemic. As businesses establish their online presence, many web designers and developers need to focus more on the mobile user experience rather than the desktop user experience. This is because there are more mobile web users than desktop. 
by Tian Lin
Inventory Tracking

Inventory Tracking

What is inventory tracking? Inventory tracking is the process of overseeing and tracking a company’s stock. This includes monitoring inventory parts, locations, and quantities. Inventory tracking is necessary when trying to utilize company budgets effectively and meet customer demands efficiently. 
by Alexandra Vazquez
2021 Trends in Martech and Adtech

2021 Trends in Martech and Adtech

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Emily Malis Greathouse
What is Media Buying? Importance, Process, and How It Works

What is Media Buying? Importance, Process, and How It Works

Poster ads on the train, Twitter ads on your feed, and Spotify ads while you listen to your playlist.
by Daniella Alscher
10 Types of Advertising: How to Reach the Right Audience

10 Types of Advertising: How to Reach the Right Audience

There are a lot of different ways to advertise your brand and product.
by Emily Goorevich
Inventory Management: How to Organize and Plan Effectively

Inventory Management: How to Organize and Plan Effectively

Managing your inventory is all the rage right now.
by Alexandra Vazquez
Media Monitoring: Why Brands Need It to Avoid PR Disasters

Media Monitoring: Why Brands Need It to Avoid PR Disasters

Quick, there’s an image crisis on the loose! Who you gonna call?
by Ninisha Pradhan
A Brief History of Communication and Innovations that Changed the Game

A Brief History of Communication and Innovations that Changed the Game

Communication has always been the most significant part of human expression and interaction. And unless we end up like the people from Wall-e who sit in front of a television all day, it always will be.
by Mary Clare Novak