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Trends 2021 Followup: No-Code And Low-Code Market Signals

Trends 2021 Followup: No-Code And Low-Code Market Signals

It’s been over six months since G2 published its 2021 digital trends series. That means more than half a year ago, my fellow analysts and I put our most overconfident hats on and called some shots for our respective B2B software markets.
by Adam Crivello
The 3 Types of Logos: A Method to the Madness

The 3 Types of Logos: A Method to the Madness

A picture is worth more than a thousand words — sometimes, it’s worth a billion dollar company.
by Daniella Alscher
The Logo Design Process: Finding Order in the Chaos

The Logo Design Process: Finding Order in the Chaos

Have you ever seen a logo designer’s sketchbook?
by Daniella Alscher
Advertising Campaign Basics (+ How to Make Yours Successful)

Advertising Campaign Basics (+ How to Make Yours Successful)

I love pancakes. A lot of people do.
by Daniella Alscher
Project Onboarding 101: Essential Steps for a Successful Start

Project Onboarding 101: Essential Steps for a Successful Start

Think about the last time you failed at work. What are the chances you could have avoided that failure had you taken a little extra time to plan?
by Lauren Pope
Low-Code Development Platforms: Understanding Personas Amid Popularity Surge

Low-Code Development Platforms: Understanding Personas Amid Popularity Surge

At the end of 2019, G2 released its 2020 digital trends series highlighting anticipated software trends for the year to come. As part of that series, we took a shot at predicting software development trends. Notably, we predicted that rapid application development (RAD) would find its footing in the market after years of floating in a void between developers and non-developers. 
by Adam Crivello
Why Customer Relationship Management (CRM) Is Still Relevant

Why Customer Relationship Management (CRM) Is Still Relevant

Customer relationship management (CRM) software is not a new technology. It first made its debut in the mid-'80s before the term CRM was even coined. The combination of database marketing and contact management was handy in a world just realizing the utility of relatively small and inexpensive desktop computers; businesses haven’t looked back since.
by Marshall Lager
How Does Artificial Intelligence (AI) Power the Internet of Things (IoT)?

How Does Artificial Intelligence (AI) Power the Internet of Things (IoT)?

Like many other high tech advancements, IoT is at the forefront of innovation.
by Rebecca Reynoso
9 WordPress Tips from the Experts (If You’re a Beginner)

9 WordPress Tips from the Experts (If You’re a Beginner)

Interested in creating a WordPress site but not sure where to start?
by Mara Calvello
Magazine Layout: 6 Tips to Fine-Tune Your Spread

Magazine Layout: 6 Tips to Fine-Tune Your Spread

There are infinite ways to lay out a finite amount of information.
by Daniella Alscher