The G2 on Customer Experience: CX Technology
Customer experience software (CX) has dominated discussions of enterprise technology for the past several years—trying to define, measure, improve, and monetize it. The reason for this is simple: If customers are dissatisfied with their experience of your brand, they go elsewhere. Making it easy and enjoyable to do business with you means customers are more likely to come back, buy more, and tell others about your company or product.