Articles

Getting steady traffic but not enough conversions? Your website KPIs might be sending the wrong signals — or going unread entirely.

When measuring the profitability and sustainability of your company, you need to know your gross profit and its margin.

If you go to any developer conference in the world, there will definitely be mentions of Docker, Kubernetes, and other such names that sound straight out of a nautical environment. With so much information, it's natural to get confused about what containerization and its examples are, and why it is so relevant today. 

The coronavirus pandemic has compelled consumers to stay home in quarantine, driving some brick and mortar stores to either move online or adopt a combination of both in-store (curbside pickup) and online sales methods for the first time. 

It takes a village to raise a child, and it often takes stockholders to lift a company off the ground.

Security and data privacy are on the minds of software buyers right now, according to G2’s 2021 Software Buyer Behavior Report. Security is listed as the topmost important factor for mid-market and enterprise buyers when purchasing software, surpassing other factors such as integrations, scalability, and a one-year return on investment (ROI).

We’re known by the company we keep, and this is true for brands as well. 

Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple as Netflix recommending the perfect show to binge, or Amazon suggesting a product that complements what’s already in your cart. We now expect these personalized experiences from brands. However, with more content, brands, and purchasing channels out there, it becomes difficult to personalize at scale. Enter the customer data platform (CDP). 

Over the past decade, there have been huge shifts in the digital advertising landscape, including the rise of social media advertising, video advertising, and mobile advertising.

Getting a customer to buy your solution is only half the battle.