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This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.

Let’s go back to move forward.

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

Sales operations teams are an essential piece of the sales department puzzle. For sales representatives to properly dedicate focus to making sales, operations teams ensure that representatives are equipped with the right tools and datasets and prevent potential sales pipeline roadblocks by implementing proper sales planning.

Computer-aided design (CAD) software was developed as part of a project delivered in 1960 by MIT’s Electronic Systems Laboratory, in collaboration with the United States Air Force.

Computer-aided design (CAD) is one of the most significant pieces of technology influencing design in the industrial, architectural, and manufacturing industries today.

For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger Programmatic I/O conference in New York: the influence of supply path optimization (SPO) on programmatic advertising.

Fileless malware attacks are on the rise as more hackers use it to disguise their nefarious activities. These threats leverage a computer’s existing, whitelisted applications and computing power against itself. This is what security professionals refer to as “live off the land” threats. 

Companies nowadays are looking for single platform solutions for every task. 

Hybrid environments with clouds and on-premise systems make information technology (IT) delivery challenging.Organizations with multiple lines of businesses (LOBs) use multiple disparate software-as-a-service (SaaS) applications on top of existing legacy systems. These new applications become part of the IT ecosystem with little involvement from the internal IT team. As a result, businesses suffer from security issues and a lack of data intelligence. The way forward for these enterprises with a hybrid SaaS and on-premise applications lies in simplifying application integration. Businesses must adopt an integration platform as a service (iPaaS) software to aggregate, integrate, and manage cloud and non-cloud services reliably. iPaaS systems enable organizations to unify applications, integrate cloud data, manage application programming interfaces (APIs), automate workflows, and visualize business intelligence.