Articles

On March 6th, I published a research article highlighting the impact of COVID-19 on tech supply chains. 

The entire world at large has felt the effects of the COVID-19 pandemic. We’ve seen businesses in all industries either crumble, scramble to recover, or unexpectedly find and leverage an unforeseen opportunity to excel.

They say practice makes perfect, so why should your career be the exception?

There’s no denying that the world wide web is - in fact - wide.

What is UX? User experience (UX) is every interaction a user has with a business – from the first touchpoint to the stage where a user is converted into a customer. UX design is the discipline of researching user behavior and elements within a customer journey and creating the best possible experience. 

What is email segmentation? Email segmentation is the process of grouping contacts that share similar characteristics. It's an email marketing strategy that affects the architecture of a business' contact database. Before sending out email campaigns to the recipients, marketers must plan and set up contact lists. By segmenting the email list, businesses can launch successful email marketing campaigns with personalized content. Contacts receive the right message through targeted emails with this approach.

A gift is pointless if it’s delivered to the wrong person.

Data is the new currency. Yes, you read it right.

Employees and customers use an enterprise's information assets differently.

If you offer more than a single product, you have everything you need to start managing your product portfolio. Product portfolio management (PPM) is used to create a more detailed and specific plan for the product mix as a whole. The management of these products makes space for prioritizing market leads, demand planning, and allocating resources wisely.