Articles

Over the last few years, businesses have started to understand that in order to retain customers and drive more predictable revenue, there needs to be better alignment with customer data across departments that are involved with influencing revenue. 

What is a dashboard? Dashboards, especially those with real-time data, are a central feature of analytics platforms. Even less full-featured data visualization software products often include dashboards that users can interact with to explore business data. Users can program their analytics software to display metrics of their choice and create multiple dashboards that show analytics related to specific teams or initiatives. From predictive analytics of website traffic to customer conversion rates over a specified period of time, users can pick and choose their preferred metrics to feature in dashboards and create as many dashboards as necessary. 

Learning will never be the same again.

Sales teams are adapting to the new demands of remote selling. This includes more complex conversations with a remote buying committee, potential shifts to stakeholders, and budget approvals that are receiving more scrutiny than ever before. 

The highlight of any sales operation is the act of closing a deal. 

It just might be the holy grail of programming languages.

Companies nowadays are looking for single platform solutions for every task. 

At the end of 2019, G2 released its 2020 digital trends series highlighting anticipated software trends for the year to come. As part of that series, we took a shot at predicting software development trends. Notably, we predicted that rapid application development (RAD) would find its footing in the market after years of floating in a void between developers and non-developers. 

With more and more businesses employing rapid application development (RAD) workflows, switching to DevOps for operational efficiency has become a new norm.

Digital transformation efforts have become more like digital transformation mandates in the tech world ever since the COVID-19 pandemic made working from home the new normal. This has meant a rapid change in the B2B software landscape (although when has that not been the case?) as vendors rise to meet buyer demand for collaborative, hybrid technologies.