Articles

What is audience analysis? Audience analysis allows marketers to derive key insights about the consumer base in the total available market with the help of real-time data extracted from various online sources. This practice helps businesses identify, plan, and execute marketing campaigns and strategies to create credible market value. With audience analysis, marketing teams can map out content and promotional strategies and also conduct persona profiling.

This post is one part of G2's 2020 digital trends series. 

No matter how dry or stale people think accounting and finance is, these functions are vital to the health of any company. Felipe Torres, a financial analyst at G2, further explains that finance and accounting functions “...help us prepare for the future and drive strategies that ensure we're maximizing our potential.”

What is risk analysis? Risk analysis is the process of determining and evaluating potential issues and concerns that could negatively impact the key projects and initiatives within an organization. This process is done so that companies can avoid or reduce these risks altogether. 

  Finding the right person for the job goes beyond the resume.

The human resources (HR) are doing God's work.

What is email automation? Email automation is the use of email messages to drive sales and engagements and expand the reach of a business. This practice is typically used with email marketing software and in marketing automation software. Examples of email automation include a welcome message for a new customer, a reminder that they left something in their cart, or recommendations for similar products to purchase. Essentially, email automation is the practice of implementing a process for repetitive tasks to free up valuable time. 

Studying the Earth is not an easy feat.

Have you ever heard an employee call to confirm their schedule or find the time-off request form? These are common occurrences and highlight the issue of information inaccessibility in the workplace.

You can interpret data in multiple ways.