Enterprise Grid® for Lead Mining Software
Lead Mining Software Definition
Companies use Lead Mining software to find new business opportunities in their customer databases, sales history information, website visitors, social media following, and more. Lead Mining can help increase the sales team pipeline of deals by finding new leads in existing data or new upsell potentials for existing customers. Through the mining process, salespeople and marketers can also validate client information that they already have (like contact information), or improve the quality of their customer data by adding new information about existing customers.
Lead Mining software uses technology to scrape data from websites, and find data in emails or on social media, and this information then needs to be transferred and managed using sales and marketing solutions.
To qualify as a Lead Mining software, a solution must:
- Provide features to search for multiple types of data sources such as databases, website data, and social media
- Allow users to save and share search results by creating lists and exporting them in formats such as spreadsheets, plain text, PDF, etc.
- Integrate with sales and marketing solutions to transfer the results of data research
Enterprise Lead Mining Grid® Scoring Description
Products shown on the Enterprise Grid® for Lead Mining have received a minimum of 10 reviews/ratings in
data gathered by March 05, 2024. Products are ranked by customer satisfaction (based on user reviews) and market
presence (based on market share, seller size, and social impact) and placed into four categories on the
Grid®:
- Products in the Leader quadrant are rated highly by G2 users and have substantial Market Presence scores. Leaders include: ZoomInfo Sales
- High Performing products have high customer Satisfaction scores and low Market Presence compared to the rest of the category. High Performers include: Mr. E by EasyLeadz and BookYourData
- Contender products have relatively low customer Satisfaction scores and high Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Contenders include: D&B Hoovers and Cognism
- Niche products have relatively low Satisfaction scores and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Niche products include: Lusha, Apollo.io, FlashInfo, Kaspr, Adapt, and TAMI
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in any form without G2’s prior written permission. While the information in this report has been
obtained from sources believed to be reliable, G2 disclaims all warranties as to the accuracy,
completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.
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