[ Zoho Ma... Reviews ](https://www.g2.com/products/zoho-marketing-automation/reviews) [ Zoho Ma... Reviews ](https://www.g2.com/products/zoho-marketing-automation/reviews) # Zoho Marketing Automation Pricing Overview [Editedit](https://my.g2.com/zoho-marketing-automation/pricings) Free Trial ## Zoho Marketing Automation Pricing Key Insights Last updated on Apr 30, 2026 * * * Zoho Marketing Automation offers **4 pricing editions** , starting from **$0** to **$59**. Zoho Marketing Automation pricing tiers are designed to support different usage levels and team sizes. Zoho Marketing Automation also offers a **free trial**. Compare the Zoho Marketing Automation pricing table below to figure out the best fit for your needs. Some plans may require you to contact **Zoho** for **custom pricing**. * * * Free Trial — $0 Standard — $19 Professional — $29 Enterprise — $59 Rated 4.2 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Free Trial Free Trial With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan. - Get started with Zoho Marketing Automation with Free trial Show More Standard Starting at $19.00 Elevate your marketing experience with Zoho Marketing Automation. This version has all the right features to kick start your marketing journey. - 10 users - Number of visitors = 2 \* lead count - Basic contact management (lists and life cycle stages) - Basic segmentation - Signup Forms - Basic journey builder and pre-built journey templates - Basic email marketing - SMS and social marketing - Website behavior tracking - Website goals - Compliance check - Integration with 40+ apps Show More Professional $29.00 This plans suits growing marketing teams. It includes everything in a standard plan plus a gamut of features to engage, empower and earn the right customers. - 15 users, plus features in Standard Plan - Number of visitors = contact count\*5 - Complete contact management (lists, scoring, tags, life cycle stages) - Advanced segmentation - Advanced journey builder and journey templates with reports - Contact path tracing - Custom re-entry criteria in journeys - Basic landing pages - Basic pop-up forms - Marketing planner - Advanced email marketing - Email campaign A/B testing - Scheduling in social campaigns - Smart URLs - Ecommerce marketing Show More Enterprise $59.00 A comprehensive package with enterprise-grade features for businesses looking to scale their marketing, that require customization and advanced metrics to track every customer touchpoint. - 25 Users plus features in Professional Plan - Number of visitors = contact count\*10 - Lead attribution - Complete journey builder - X-RAY tracing in journeys - A/B testing in landing pages - Landing pages personalization - Advanced targeting pop-ups - Engagement pop-ups - Comparative email reporting - Workspace - Custom roles - Webhooks - Personalized product recommendations in ecommerce - Add-on Dedicated IP address Show More Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at , Premium Plan is priced at , and Enterprise Plan is priced at for 1000 contacts per month. Each plan is based on the number of contacts and includes tools for email, SMS, social campaigns, forms, landing pages, and website behavior tracking. Optional add-ons such as dedicated IPs and extra SMS credits provide flexibility. The pricing allows businesses to select a plan that fits current needs and scales as they grow. Users can manage multi-channel campaigns while avoiding unexpected costs or paying for features they do not use. If billed annually, Standard Plan starts at , Premium Plan at , and Enterprise Plan at for 1000 contacts per month. For more details, visit: https://www.zoho.com/marketingautomation/pricing.html Pricing information for Zoho Marketing Automation is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Zoho Marketing Automation must be conducted with the seller. Pricing information was last updated on December 08, 2025 Show More ## Zoho Marketing Automation Pricing FAQs Generated using AI Is Zoho Marketing Automation free, or does it offer a free trial? Zoho Marketing Automation does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. How much does Zoho Marketing Automation cost in 2026? According to G2 data, Zoho Marketing Automation pricing in 2026 starts at $19.00 and can reach $59.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Zoho's official pricing page for the most current details. Who is Zoho Marketing Automation pricing best suited for? According to G2 reviews of Zoho Marketing Automation, the pricing is best suited for small businesses and growing mid-market teams, with the majority of reviewers coming from companies with fewer than 50 employees. G2 reviewers in marketing and advertising, information technology, financial services, and education management report strong adoption across Standard and Professional tiers for email campaigns, lead nurturing, and multi-channel automation. The Standard plan suits lean teams needing foundational automation, while Professional fits growing marketing departments requiring advanced segmentation and journey reporting. The Enterprise tier appeals to scaling businesses needing custom roles, webhooks, and deeper personalization. Zoho Marketing Automation's pricing is especially compelling for businesses already embedded in the Zoho ecosystem. What are the key differences between the free and paid versions of Zoho Marketing Automation? Zoho Marketing Automation does not offer a permanent free tier. Instead, G2's pricing data for Zoho Marketing Automation shows a 14-day free trial granting full access to the Professional plan features, allowing teams to evaluate advanced capabilities before committing. Paid plans start at $19.00 per month for the Standard tier, which includes basic contact management, email marketing, SMS, social marketing, and integrations with 40-plus apps. Upgrading to Professional at $29.00 adds lead scoring, A/B testing, advanced segmentation, and ecommerce marketing, while the Enterprise tier at $59.00 unlocks lead attribution, landing page personalization, custom roles, and webhooks. G2 reviewers note the email send limits and feature caps as primary drivers for upgrading. Is Zoho Marketing Automation considered good value for its pricing? G2 reviewers broadly consider Zoho Marketing Automation good value, particularly for small businesses and budget-conscious teams. Multiple G2 users highlight its competitive pricing relative to the breadth of features, including multi-channel automation, lead scoring, journey builder, and CRM integration. One reviewer noted it is great for those who want all marketing automation features without breaking the bank. However, some G2 reviewers flag the pricing as steep for early-stage startups, and a few mid-market users mention limitations in reporting and third-party integrations that temper the value proposition. Reviewers comparing Zoho Marketing Automation to HubSpot suggest it is a cost-effective alternative, though some retain HubSpot for its polish. ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,860) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ActiveCampaign 4.4/5(14,714) ](https://www.g2.com/products/activecampaign/reviews) [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.5/5(1,357) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/zoho-marketing-automation/competitors/alternatives) ## Zoho Marketing Automation Alternatives Pricing The following is a quick overview of editions offered by other [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) | ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png) [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) ##### Marketing Hub Free | $0.00 | For business owners and marketers who want to start generating website leads and tracking contact activity — for free. - Forms - Contact activity - Contact management - Contact & company insights - Ad management - Conversations inbox - Team email - Live chat - Conversational bots - Reporting dashboards [Show More](javascript:void(0);) | | ![ActiveCampaign](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg) [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ##### Starter | Starting at $15.00Per Month | Get started with personalized marketing campaigns. - 5 actions per automation - Basic & Inline Forms - Site Tracking - API & Webhooks - 900+ Integrations | | ![Intuit Mailchimp All-in-One Marketing Platform](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8e123398655ea08944802dc11fbc74e6/intuit-mailchimp-all-in-one-marketing-platform.png) [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) ##### Free | $0.00 | Easily create email campaigns and learn more about your customers - Email support for first 30 days - Pre-built Email Templates - 300+ Integrations - Basic Reporting & Analytics - Forms & Landing Pages - Creative Assistant [Show More](javascript:void(0);) | Various alternatives pricing & plans Free Trial Pricing information for the above various Zoho Marketing Automation alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller. ## Zoho Marketing Automation Pricing Reviews (2) PA Pranay A. Manager-PreSales Mid-Market (51-1000 emp.) 9/16/2025 More Options - "Affordable, Capable, and Best Inside the Zoho Stack" 4.5/5 What do you like best about Zoho Marketing Automation? The unified journey builder with native Zoho CRM sync—covering email, SMS, WhatsApp, and web behavior—delivers fast, scalable automation without costly add‑ons, making it easy to segment, score, and trigger campaigns from one place. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Zoho Marketing Automation’s journey builder can feel clunky compared to higher-end tools, third‑party integrations are thinner if the stack isn’t Zoho-first, and email deliverability may need extra SPF/DKIM/DMARC and list‑hygiene tuning; expect a learning curve for advanced setups and occasionally mixed support/documentation when navigating cross‑app limits. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Zoho Marketing Automation centralizes lead capture, nurturing, and scoring across email, SMS, WhatsApp, and web behavior, eliminating manual follow‑ups and fragmented tools while feeding prioritized, sales‑ready leads into CRM for faster conversions. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") AC Verified User in Computer & Network Security Mid-Market (51-1000 emp.) 1/28/2026 More Options - "Functional and Affordable, but the Suite Can Feel Unintuitive and Unstreamlined" 2.5/5 What do you like best about Zoho Marketing Automation? Zoho offers strong value for money, especially for small and mid-sized teams looking for an affordable, all-in-one suite. The pricing is competitive, and the bundled approach with free credits across products makes it easier to get started without a large upfront investment. For core use cases, the platform is reliable and functionally sound. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Some parts of Zoho can feel a bit unintuitive at first, and it takes time to fully understand where certain features live across the suite. The interface and workflows are functional but not always the most streamlined, especially when managing more complex use cases. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Before using Zoho Marketing Automation, campaign management was spread across separate tools and spreadsheets. With it, I can automate key interactions like follow-ups based on behavior, maintain consistent messaging across channels, and see performance in one dashboard. That has helped me stay organized and more strategic with my marketing efforts. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite Zoho Marketing Automation Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,860) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-zoho-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5(14,713) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-zoho-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,148) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-zoho-marketing-automation) ##### Categories on G2 [ Marketing Automation ](https://www.g2.com/categories/marketing-automation)[ SMS Marketing ](https://www.g2.com/categories/sms-marketing)[ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics) [ Customer Journey Analytics ](https://www.g2.com/categories/customer-journey-analytics)[ Customer Journey Mapping ](https://www.g2.com/categories/customer-journey-mapping)[ WhatsApp Marketing ](https://www.g2.com/categories/whatsapp-marketing) Show More ##### Explore More [ Leading sales management apps for enterprises ](https://www.g2.com/discussions/leading-sales-management-apps-for-enterprises)[ Checkr vs HireRight for a mid-size company that needs reliable background screening with a clean candidate experience and solid ATS integration? ](https://www.g2.com/discussions/checkr-vs-hireright-for-a-mid-size-company-that-needs-reliable-background-screening-with-a-clean-candidate-experience-and-solid-ats-integration%20)[ Which encryption software prevents accidental unencrypted data transmission and sensitive information leakage incidents? ](https://www.g2.com/discussions/which-encryption-software-prevents-accidental-unencrypted-data-transmission-and-sensitive-information-leakage-incidents) [ What is the best mobile app optimization tool for e-commerce apps? ](https://www.g2.com/discussions/what-is-the-best-mobile-app-optimization-tool-for-e-commerce-apps)[ What are the best talent assessment software on the market ](https://www.g2.com/discussions/which-is-the-best-talent-assessment-software-in-the-market)[ Pros and Cons Details ](https://www.g2.com/products/zoho-marketing-automation/reviews?qs=pros-and-cons) Show More [ Leading sales management apps for enterprises ](https://www.g2.com/discussions/leading-sales-management-apps-for-enterprises)[ Checkr vs HireRight for a mid-size company that needs reliable background screening with a clean candidate experience and solid ATS integration? ](https://www.g2.com/discussions/checkr-vs-hireright-for-a-mid-size-company-that-needs-reliable-background-screening-with-a-clean-candidate-experience-and-solid-ats-integration%20)[ Which encryption software prevents accidental unencrypted data transmission and sensitive information leakage incidents? ](https://www.g2.com/discussions/which-encryption-software-prevents-accidental-unencrypted-data-transmission-and-sensitive-information-leakage-incidents) [ What is the best mobile app optimization tool for e-commerce apps? ](https://www.g2.com/discussions/what-is-the-best-mobile-app-optimization-tool-for-e-commerce-apps)[ What are the best talent assessment software on the market ](https://www.g2.com/discussions/which-is-the-best-talent-assessment-software-in-the-market)[ Pros and Cons Details ](https://www.g2.com/products/zoho-marketing-automation/reviews?qs=pros-and-cons)