We are an independent software vendor, so we are using Yandex.Direct to advertise our self-hosted software within Russia, as well as our SAAS services. We needed to make retargeting campaign to give more attention to our current leads and to make a "new leads" campaign to attract new companies. Our services are mostly targeted to the Russian market and some ex-USSR markets, in which most people speak Russian, so we make a decision to consider Yandex.Direct as the main advertising network for these campaigns. Review collected by and hosted on G2.com.
Yandex.Direct has a powerful retargeting/remarketing engine. It has some cool features like Yandex.Direct Commander (its' standalone tool for mass ad creation or editing), stable mobile app for iOS, API for segments and metrics, automatic bid management system. Interaction with advertising network managers is good and billing is fast, so we can react fast to market events or changes in the market situation. Review collected by and hosted on G2.com.
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