Webflow Features
Content (13)
Content Authoring
Based on 307 Webflow reviews and verified by the G2 Product R&D team. Drafting and publishing content is intuitive and non-technical.
Rich Text Editor
Based on 314 Webflow reviews and verified by the G2 Product R&D team. Formatting content is straight-forward and painless.
Versioning
As reported in 216 Webflow reviews. Keep track of incrementally changing versions of the same content.
Plug-ins/Widgets/Apps
As reported in 287 Webflow reviews. Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.
Approval Process
As reported in 206 Webflow reviews. Can easily institute an approval routing process between authors and editors.
Content Scheduling
Based on 271 Webflow reviews and verified by the G2 Product R&D team. Easily schedule content to be published at a certain time and in a certain order.
Asset Management
Based on 303 Webflow reviews and verified by the G2 Product R&D team. System allows the storage and management of rich media files.
Internal Search
Based on 284 Webflow reviews and verified by the G2 Product R&D team. Able to search your content based on keyword, metadata, tags, etc.
Content Repository
Based on 296 Webflow reviews and verified by the G2 Product R&D team. Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
Email Integrations
Provides an email for users to field communication within their website builder too. This feature was mentioned in 290 Webflow reviews.
Content Management
As reported in 344 Webflow reviews. Manages content such as blogs, marketing tools, newsletters, etc.
Permissions
Allows administrators to create role or password-based permissions to ensure users see only what they should see. 317 reviewers of Webflow have provided feedback on this feature.
WordPress Tool
Website Builder This feature was mentioned in 253 Webflow reviews.
Design (4)
Breadth of Pre-Built Templates
Based on 285 Webflow reviews and verified by the G2 Product R&D team. The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.
Mobile
Based on 297 Webflow reviews and verified by the G2 Product R&D team. Effective mobile templates are available and easily customizable.
Branding/Themes
Based on 297 Webflow reviews and verified by the G2 Product R&D team. Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
Customization
Based on 308 Webflow reviews and verified by the G2 Product R&D team. The visual appearance of webpages can be easily customized to fit your site’s needs.
Platform (8)
User Community
The system has a large and interactive community of users. This feature was mentioned in 290 Webflow reviews.
SEO
Based on 301 Webflow reviews and verified by the G2 Product R&D team. Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Flexible Navigation Structures
Based on 295 Webflow reviews and verified by the G2 Product R&D team. Able to build out different and multiple taxonomies to store and index content.
User, Role, and Access Management
Based on 293 Webflow reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Enterprise Scalability
Based on 274 Webflow reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations or an expansive web presence.
Internationalization
As reported in 256 Webflow reviews. Enables users to view and interact with the same content in multiple languages.
Dashboards and Reports
Access pre-built and custom reports and dashboards. 252 reviewers of Webflow have provided feedback on this feature.
API / Integrations
Based on 271 Webflow reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Customizations (4)
Templates
Provides ready-made templates for simplified website creation. This feature was mentioned in 323 Webflow reviews.
Drag and Drop
Allows users to drag and drop items and content to customize their site's look. This feature was mentioned in 344 Webflow reviews.
HTML Input
Based on 342 Webflow reviews. Permits HTML-savvy administrators to input code to uniquely customize their website.
Domain Name
Offers customers the option to purchase a unique domain name. 324 reviewers of Webflow have provided feedback on this feature.
Growth (5)
SEO
Provides insight into words that would increase search engine optimization. 337 reviewers of Webflow have provided feedback on this feature.
Site Analytics
Gives users insight into unique pageviews, subscribers, location of viewers, etc. This feature was mentioned in 315 Webflow reviews.
Marketing Tools
Provides tools that aid in user marketing efforts. 307 reviewers of Webflow have provided feedback on this feature.
E-Commerce
Allows users to turn their website into an online store by offering e-commerce capabilities. This feature was mentioned in 289 Webflow reviews.
Hosting
As reported in 326 Webflow reviews. Hosts domains within the tool.
Analytics (8)
Web Analytics
Based on 27 Webflow reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence.
Campaign Tracking
As reported in 27 Webflow reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
Audience Insights
As reported in 27 Webflow reviews. Helps users understand audience demographics and evaluate visitor behavior.
Reports & Dashboards
Create reports and dashboards to analyze results of campaigns. This feature was mentioned in 27 Webflow reviews.
Personalization
Streamlines personalization by integrating customer data repositories into systems that deliver content. This feature was mentioned in 27 Webflow reviews.
Marketing Automation
Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels. This feature was mentioned in 27 Webflow reviews.
Reporting and Analytics
Provides reporting and analytics tools to quantify the results of the experiment. This feature was mentioned in 48 Webflow reviews.
Heatmaps
Provides heatmap functionality to assess what parts of the website visitors are engaging with most. 40 reviewers of Webflow have provided feedback on this feature.
Content Management (3)
Customizable Templated Workflows
Suggested workflows that can be adopted as is or adapted to fit business needs. This feature was mentioned in 26 Webflow reviews.
Asset Management
System allows the storage and management of rich media files. 27 reviewers of Webflow have provided feedback on this feature.
Portals and Sites
Based on 27 Webflow reviews. Able to create user portals and sites.
Design & Development (3)
No-Code App Development
Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes. This feature was mentioned in 27 Webflow reviews.
Low-Code App Development
Based on 27 Webflow reviews. Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding.
Self-Service Capabilities
As reported in 27 Webflow reviews. Customers have a route to update account details, payments and information themselves.
Translation Support (5)
Automated Translation
As reported in 36 Webflow reviews. Automatically translatednew front-end web content as it's published.
Workflows
Based on 35 Webflow reviews. Provides workflows around translating front-end web content.
Glossary
Based on 33 Webflow reviews. Provides a glossary of frequently translated terms.
Image Translation
As reported in 35 Webflow reviews. Translates text featured on images hosted on a website.
Traffic Analysis
Allows users to segment traffic by preferred language, user location, etc. This feature was mentioned in 32 Webflow reviews.
Visitor Customization (4)
Widgets
Provides add-on widgets that allow website visitors to change their preferred language. This feature was mentioned in 33 Webflow reviews.
Language-Based Domains
Based on 33 Webflow reviews. Automatically changes a site's domain based on a site visitor's location or preferred language.
Preferred Language Detection
Automatically detects a website visitor's preferred language preferences. 33 reviewers of Webflow have provided feedback on this feature.
Personalized Content
As reported in 33 Webflow reviews. Personalizes web content based on information inferred by a website visitor's preferred language and location.
Page Customization (4)
Drag and Drop
Allows users to drag and drop items and content to customize their site's look. 242 reviewers of Webflow have provided feedback on this feature.
Templates
Based on 240 Webflow reviews. Provides ready-made templates for simplified landing page creation.
Advanced Customization
Based on 242 Webflow reviews. Allows users to edit a page's HTML or CSS code, or add custom code.
Content Library
Allows users to upload and manage content such as photos, videos, and audio. 240 reviewers of Webflow have provided feedback on this feature.
Page Optimization (4)
A/B Testing
Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion. This feature was mentioned in 208 Webflow reviews.
Mobile Responsive
Creates mobile responsive pages for optimized viewing on mobile devices. 244 reviewers of Webflow have provided feedback on this feature.
Web Analytics
Gives users insight into unique pageviews, conversions, visitor location and device type, etc. This feature was mentioned in 224 Webflow reviews.
SEO
Optimizes content to increase search engine result rankings. This feature was mentioned in 238 Webflow reviews.
Integrations (3)
E-Commerce Integration
Integrates with e-commerce platforms. 205 reviewers of Webflow have provided feedback on this feature.
Email Marketing Integration
As reported in 210 Webflow reviews. Integrates with email marketing providers to share captured lead data.
Domain Integration
As reported in 224 Webflow reviews. Allows companies to connect landing pages to their existing domain.
Support (1)
Customer Support
Customer Support 314 reviewers of Webflow have provided feedback on this feature.
Experimental Design (3)
Multivariate testing capacities
Based on 46 Webflow reviews. Allows for the testing of multiple variables at a time during a single test.
Concurrent Testing
Allows multiple experiments to be deployed simultaneously. This feature was mentioned in 47 Webflow reviews.
Mobile Testing
Based on 45 Webflow reviews. Allows mobile web pages to be tested during A/B experiments.
Computing (3)
WYSIWYG
What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding. 43 reviewers of Webflow have provided feedback on this feature.
AI/Machine Learning
Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. 45 reviewers of Webflow have provided feedback on this feature.
Little to No Coding
Requires little to no knowledge of coding. Usually this means it comes with prewritten code. This feature was mentioned in 46 Webflow reviews.
Platform Basics (4)
Templates Library
Contains a library of templates and web frameworks that can be customized for the desired website. 280 reviewers of Webflow have provided feedback on this feature.
Visualization Tools
As reported in 285 Webflow reviews. Provides tools that allow for the visualization of front-end code through the editing of HTML or CSS code for a preview of the final website.
HTML and CSS Editors
Has the ability to create, edit and export HTML and CSS files for the creation of the website. 291 reviewers of Webflow have provided feedback on this feature.
Content Elements Libraries
Based on 283 Webflow reviews. Contains a content library with design elements, templates and short codes that can be used in the process of creating and designing websites.
Platform Additional Functionalities (3)
WYSIWYG Editor Integration
As reported in 261 Webflow reviews. Integrates with a WYSIWYG editor so users can see what the published website will look like as they edit the prototype.
Marketing Tools Integrations
Integrate with marketing platforms that can connect the created website to marketing tools that allow for the launching of campaigns and driving traffic to the website. This feature was mentioned in 257 Webflow reviews.
Vector Graphics Tools Importing and Integration
Allows users to import or integrate with vector graphics tools to provide additional design functionality. 269 reviewers of Webflow have provided feedback on this feature.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt. 169 reviewers of Webflow have provided feedback on this feature.
AI Text Summarization
Condenses long documents or text into a brief summary. This feature was mentioned in 21 Webflow reviews.
Agentic AI - Landing Page Builders (1)
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 45 Webflow reviews.
Agentic AI - A/B Testing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Personalization (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 14 reviewers of Webflow have provided feedback on this feature.
Cross-system Integration
As reported in 14 Webflow reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 14 reviewers of Webflow have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 14 reviewers of Webflow have provided feedback on this feature.
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 14 Webflow reviews.
Agentic AI - Web Content Management (1)
Cross-system Integration
Based on 45 Webflow reviews. Works across multiple software systems or databases
Agentic AI - Digital Experience Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 10 Webflow reviews.
Cross-system Integration
Works across multiple software systems or databases 10 reviewers of Webflow have provided feedback on this feature.
Adaptive Learning
As reported in 10 Webflow reviews. Improves performance based on feedback and experience
Proactive Assistance
As reported in 10 Webflow reviews. Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 10 Webflow reviews. Makes informed choices based on available data and objectives






