Webflow Features
Content (13)
Content Authoring
Based on 308 Webflow reviews and verified by the G2 Product R&D team.
Drafting and publishing content is intuitive and non-technical.
Rich Text Editor
Based on 315 Webflow reviews and verified by the G2 Product R&D team.
Formatting content is straight-forward and painless.
Versioning
216 reviewers of Webflow have provided feedback on this feature.
Keep track of incrementally changing versions of the same content.
Plug-ins/Widgets/Apps
As reported in 288 Webflow reviews.
Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.
Approval Process
As reported in 206 Webflow reviews.
Can easily institute an approval routing process between authors and editors.
Content Scheduling
Based on 271 Webflow reviews and verified by the G2 Product R&D team.
Easily schedule content to be published at a certain time and in a certain order.
Asset Management
Based on 304 Webflow reviews and verified by the G2 Product R&D team.
System allows the storage and management of rich media files.
Internal Search
Based on 284 Webflow reviews and verified by the G2 Product R&D team.
Able to search your content based on keyword, metadata, tags, etc.
Content Repository
Based on 296 Webflow reviews and verified by the G2 Product R&D team.
Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
Email Integrations
This feature was mentioned in 290 Webflow reviews.
Provides an email for users to field communication within their website builder too.
Content Management
This feature was mentioned in 345 Webflow reviews.
Manages content such as blogs, marketing tools, newsletters, etc.
Permissions
317 reviewers of Webflow have provided feedback on this feature.
Allows administrators to create role or password-based permissions to ensure users see only what they should see.
WordPress Tool
This feature was mentioned in 253 Webflow reviews.
Website Builder
Design (4)
Breadth of Pre-Built Templates
Based on 286 Webflow reviews and verified by the G2 Product R&D team.
The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.
Mobile
Based on 298 Webflow reviews and verified by the G2 Product R&D team.
Effective mobile templates are available and easily customizable.
Branding/Themes
Based on 298 Webflow reviews and verified by the G2 Product R&D team.
Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
Customization
Based on 310 Webflow reviews and verified by the G2 Product R&D team.
The visual appearance of webpages can be easily customized to fit your site’s needs.
Platform (8)
User Community
290 reviewers of Webflow have provided feedback on this feature.
The system has a large and interactive community of users.
SEO
Based on 303 Webflow reviews and verified by the G2 Product R&D team.
Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Flexible Navigation Structures
Based on 296 Webflow reviews and verified by the G2 Product R&D team.
Able to build out different and multiple taxonomies to store and index content.
User, Role, and Access Management
Based on 294 Webflow reviews and verified by the G2 Product R&D team.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Enterprise Scalability
Based on 276 Webflow reviews and verified by the G2 Product R&D team.
Provides features to allow scaling for large organizations or an expansive web presence.
Internationalization
259 reviewers of Webflow have provided feedback on this feature.
Enables users to view and interact with the same content in multiple languages.
Dashboards and Reports
252 reviewers of Webflow have provided feedback on this feature.
Access pre-built and custom reports and dashboards.
API / Integrations
Based on 273 Webflow reviews and verified by the G2 Product R&D team.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Customizations (4)
Templates
This feature was mentioned in 324 Webflow reviews.
Provides ready-made templates for simplified website creation.
Drag and Drop
As reported in 346 Webflow reviews.
Allows users to drag and drop items and content to customize their site's look.
HTML Input
Based on 343 Webflow reviews.
Permits HTML-savvy administrators to input code to uniquely customize their website.
Domain Name
324 reviewers of Webflow have provided feedback on this feature.
Offers customers the option to purchase a unique domain name.
Growth (5)
SEO
As reported in 338 Webflow reviews.
Provides insight into words that would increase search engine optimization.
Site Analytics
As reported in 315 Webflow reviews.
Gives users insight into unique pageviews, subscribers, location of viewers, etc.
Marketing Tools
Based on 307 Webflow reviews.
Provides tools that aid in user marketing efforts.
E-Commerce
289 reviewers of Webflow have provided feedback on this feature.
Allows users to turn their website into an online store by offering e-commerce capabilities.
Hosting
As reported in 327 Webflow reviews.
Hosts domains within the tool.
Analytics (8)
Web Analytics
Based on 27 Webflow reviews.
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence.
Campaign Tracking
Based on 27 Webflow reviews.
Analyze inbound marketing traffic to identify which campaigns are working best.
Audience Insights
Based on 27 Webflow reviews.
Helps users understand audience demographics and evaluate visitor behavior.
Reports & Dashboards
27 reviewers of Webflow have provided feedback on this feature.
Create reports and dashboards to analyze results of campaigns.
Personalization
Based on 27 Webflow reviews.
Streamlines personalization by integrating customer data repositories into systems that deliver content.
Marketing Automation
As reported in 27 Webflow reviews.
Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels.
Reporting and Analytics
Based on 48 Webflow reviews.
Provides reporting and analytics tools to quantify the results of the experiment.
Heatmaps
This feature was mentioned in 40 Webflow reviews.
Provides heatmap functionality to assess what parts of the website visitors are engaging with most.
Content Management (3)
Customizable Templated Workflows
Based on 26 Webflow reviews.
Suggested workflows that can be adopted as is or adapted to fit business needs.
Asset Management
As reported in 27 Webflow reviews.
System allows the storage and management of rich media files.
Portals and Sites
Based on 27 Webflow reviews.
Able to create user portals and sites.
Design & Development (3)
No-Code App Development
This feature was mentioned in 27 Webflow reviews.
Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes.
Low-Code App Development
As reported in 27 Webflow reviews.
Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding.
Self-Service Capabilities
Based on 27 Webflow reviews.
Customers have a route to update account details, payments and information themselves.
Translation Support (5)
Automated Translation
As reported in 36 Webflow reviews.
Automatically translatednew front-end web content as it's published.
Workflows
Based on 35 Webflow reviews.
Provides workflows around translating front-end web content.
Glossary
Based on 33 Webflow reviews.
Provides a glossary of frequently translated terms.
Image Translation
As reported in 35 Webflow reviews.
Translates text featured on images hosted on a website.
Traffic Analysis
As reported in 32 Webflow reviews.
Allows users to segment traffic by preferred language, user location, etc.
Visitor Customization (4)
Widgets
33 reviewers of Webflow have provided feedback on this feature.
Provides add-on widgets that allow website visitors to change their preferred language.
Language-Based Domains
Based on 33 Webflow reviews.
Automatically changes a site's domain based on a site visitor's location or preferred language.
Preferred Language Detection
Based on 33 Webflow reviews.
Automatically detects a website visitor's preferred language preferences.
Personalized Content
33 reviewers of Webflow have provided feedback on this feature.
Personalizes web content based on information inferred by a website visitor's preferred language and location.
Page Customization (4)
Drag and Drop
This feature was mentioned in 243 Webflow reviews.
Allows users to drag and drop items and content to customize their site's look.
Templates
As reported in 241 Webflow reviews.
Provides ready-made templates for simplified landing page creation.
Advanced Customization
243 reviewers of Webflow have provided feedback on this feature.
Allows users to edit a page's HTML or CSS code, or add custom code.
Content Library
As reported in 241 Webflow reviews.
Allows users to upload and manage content such as photos, videos, and audio.
Page Optimization (4)
A/B Testing
This feature was mentioned in 208 Webflow reviews.
Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion.
Mobile Responsive
245 reviewers of Webflow have provided feedback on this feature.
Creates mobile responsive pages for optimized viewing on mobile devices.
Web Analytics
As reported in 224 Webflow reviews.
Gives users insight into unique pageviews, conversions, visitor location and device type, etc.
SEO
As reported in 239 Webflow reviews.
Optimizes content to increase search engine result rankings.
Integrations (3)
E-Commerce Integration
As reported in 205 Webflow reviews.
Integrates with e-commerce platforms.
Email Marketing Integration
As reported in 210 Webflow reviews.
Integrates with email marketing providers to share captured lead data.
Domain Integration
Based on 224 Webflow reviews.
Allows companies to connect landing pages to their existing domain.
Support (1)
Customer Support
This feature was mentioned in 314 Webflow reviews.
Customer Support
Experimental Design (3)
Multivariate testing capacities
46 reviewers of Webflow have provided feedback on this feature.
Allows for the testing of multiple variables at a time during a single test.
Concurrent Testing
This feature was mentioned in 47 Webflow reviews.
Allows multiple experiments to be deployed simultaneously.
Mobile Testing
This feature was mentioned in 45 Webflow reviews.
Allows mobile web pages to be tested during A/B experiments.
Computing (3)
WYSIWYG
43 reviewers of Webflow have provided feedback on this feature.
What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.
AI/Machine Learning
This feature was mentioned in 45 Webflow reviews.
Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.
Little to No Coding
As reported in 47 Webflow reviews.
Requires little to no knowledge of coding. Usually this means it comes with prewritten code.
Platform Basics (4)
Templates Library
As reported in 280 Webflow reviews.
Contains a library of templates and web frameworks that can be customized for the desired website.
Visualization Tools
As reported in 285 Webflow reviews.
Provides tools that allow for the visualization of front-end code through the editing of HTML or CSS code for a preview of the final website.
HTML and CSS Editors
292 reviewers of Webflow have provided feedback on this feature.
Has the ability to create, edit and export HTML and CSS files for the creation of the website.
Content Elements Libraries
As reported in 283 Webflow reviews.
Contains a content library with design elements, templates and short codes that can be used in the process of creating and designing websites.
Platform Additional Functionalities (3)
WYSIWYG Editor Integration
As reported in 262 Webflow reviews.
Integrates with a WYSIWYG editor so users can see what the published website will look like as they edit the prototype.
Marketing Tools Integrations
This feature was mentioned in 258 Webflow reviews.
Integrate with marketing platforms that can connect the created website to marketing tools that allow for the launching of campaigns and driving traffic to the website.
Vector Graphics Tools Importing and Integration
Based on 269 Webflow reviews.
Allows users to import or integrate with vector graphics tools to provide additional design functionality.
Generative AI (2)
AI Text Generation
This feature was mentioned in 169 Webflow reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
21 reviewers of Webflow have provided feedback on this feature.
Condenses long documents or text into a brief summary.
Agentic AI - Landing Page Builders (1)
Cross-system Integration
Based on 45 Webflow reviews.
Works across multiple software systems or databases
Agentic AI - A/B Testing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Personalization (5)
Autonomous Task Execution
This feature was mentioned in 14 Webflow reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
As reported in 14 Webflow reviews.
Works across multiple software systems or databases
Adaptive Learning
Based on 14 Webflow reviews.
Improves performance based on feedback and experience
Proactive Assistance
Based on 14 Webflow reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 14 Webflow reviews.
Makes informed choices based on available data and objectives
Agentic AI - Web Content Management (1)
Cross-system Integration
As reported in 45 Webflow reviews.
Works across multiple software systems or databases
Agentic AI - Digital Experience Platforms (5)
Autonomous Task Execution
This feature was mentioned in 10 Webflow reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
10 reviewers of Webflow have provided feedback on this feature.
Works across multiple software systems or databases
Adaptive Learning
10 reviewers of Webflow have provided feedback on this feature.
Improves performance based on feedback and experience
Proactive Assistance
This feature was mentioned in 10 Webflow reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
10 reviewers of Webflow have provided feedback on this feature.
Makes informed choices based on available data and objectives






