Webflow Features

Drafting and publishing content is intuitive and non-technical.

Formatting content is straight-forward and painless.

Keep track of incrementally changing versions of the same content.

Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.

Can easily institute an approval routing process between authors and editors.

Easily schedule content to be published at a certain time and in a certain order.

System allows the storage and management of rich media files.

Able to search your content based on keyword, metadata, tags, etc.

Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.

Optimize and manage the search engine optimization efforts for a website or digital content

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Store, manage and track all forms in a centralized location

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Planning, organizing, and controlling the distribution of information or videos, images, audio, and other content

Editing tool that allows users to drag and drop images, icons, widgets, or other components

Visual GUI that allows users to manage audio tracks, instruments, filters, etc.

Provides an email for users to field communication within their website builder too.

Manages content such as blogs, marketing tools, newsletters, etc.

Allows administrators to create role or password-based permissions to ensure users see only what they should see.

Website Builder

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Built-in website builder or integration with third-party site

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Optimize and manage the search engine optimization efforts for a website or digital content

Seamlessly integrates with 3rd party websites

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.

Effective mobile templates are available and easily customizable.

Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.

The visual appearance of webpages can be easily customized to fit your site’s needs.

The system has a large and interactive community of users.

Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.

Able to build out different and multiple taxonomies to store and index content.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Provides features to allow scaling for large organizations or an expansive web presence.

Enables users to view and interact with the same content in multiple languages.

Access pre-built and custom reports and dashboards.

Application programming interface that allows for integration with other systems/databases

Provides ready-made templates for simplified website creation.

Allows users to drag and drop items and content to customize their site's look.

Permits HTML-savvy administrators to input code to uniquely customize their website.

Offers customers the option to purchase a unique domain name.

Create branded link campaigns or short links with one or multiple custom domains.

Customize contracts and forms to collect specific information

Add customized logos and colors to align with company branding

Pre-designed layouts that can be customized to match preferences and requirements

Provides insight into words that would increase search engine optimization.

Gives users insight into unique pageviews, subscribers, location of viewers, etc.

Provides tools that aid in user marketing efforts.

Allows users to turn their website into an online store by offering e-commerce capabilities.

Hosts domains within the tool.

Add tools to web pages to handle online bookings

Track and analyze information regarding website visitors

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence.

Analyze inbound marketing traffic to identify which campaigns are working best.

Helps users understand audience demographics and evaluate visitor behavior.

Create reports and dashboards to analyze results of campaigns.

Streamlines personalization by integrating customer data repositories into systems that deliver content.

Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels.

Track and document all activities across devices, networks, and other systems

View and track pertinent metrics to find patterns and gain insights from data

Provides reporting and analytics tools to quantify the results of the experiment.

Provides heatmap functionality to assess what parts of the website visitors are engaging with most.

Interact with data visualization elements, such as charts and graphs, to drill down into data

Suggested workflows that can be adopted as is or adapted to fit business needs.

System allows the storage and management of rich media files.

Able to create user portals and sites.

Optimize and manage the search engine optimization efforts for a website or digital content

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Collect and maintain structured information that describes data or content

Track and manage schedules and meetings via an integrated calendar

Supports audio files

Manage assets throughout their lifecycle to optimize profit

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.

Store, manage, and track all electronic documents in a centralized location

Create, save, and re-purpose templates for emails, forms, etc.

Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes.

Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding.

Customers have a route to update account details, payments and information themselves.

Automatically translatednew front-end web content as it's published.

Provides workflows around translating front-end web content.

Provides a glossary of frequently translated terms.

Translates text featured on images hosted on a website.

Allows users to segment traffic by preferred language, user location, etc.

Translate multiple types of language through AI technology

Provides add-on widgets that allow website visitors to change their preferred language.

Automatically changes a site's domain based on a site visitor's location or preferred language.

Automatically detects a website visitor's preferred language preferences.

Personalizes web content based on information inferred by a website visitor's preferred language and location.

Manage and support multiple languages

Allows users to drag and drop items and content to customize their site's look.

Provides ready-made templates for simplified landing page creation.

Allows users to edit a page's HTML or CSS code, or add custom code.

Allows users to upload and manage content such as photos, videos, and audio.

Pre-made examples and templates for emails

Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion.

Creates mobile responsive pages for optimized viewing on mobile devices.

Gives users insight into unique pageviews, conversions, visitor location and device type, etc.

Optimizes content to increase search engine result rankings.

Analyze and gain insights into data in real-time

Track and interpret campaign performance metrics

View and track pertinent metrics to find patterns and gain insights from data

Integrates with e-commerce platforms.

Set up connections to third-party platforms to improve business processes

Allows companies to connect landing pages to their existing domain.

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Customer Support

Allows for the testing of multiple variables at a time during a single test.

Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.)

Allows mobile web pages to be tested during A/B experiments.

Uses AI to generate or suggest experiment variations to test website versions.

Uses AI or machine learning to automatically optimize traffic distribution between experiment variations.

Create many versions of emails, forms, or actions and gauge which is most effective

What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.

Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.

Requires little to no knowledge of coding. Usually this means it comes with prewritten code.

Use AI to generate content in the form of text, images, videos, etc.

Contains a library of templates and web frameworks that can be customized for the desired website.

Provides tools that allow for the visualization of front-end code through the editing of HTML or CSS code for a preview of the final website.

Has the ability to create, edit and export HTML and CSS files for the creation of the website.

Contains a content library with design elements, templates and short codes that can be used in the process of creating and designing websites.

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Store and manage images

Integrates with a WYSIWYG editor so users can see what the published website will look like as they edit the prototype.

Integrate with marketing platforms that can connect the created website to marketing tools that allow for the launching of campaigns and driving traffic to the website.

Allows users to import or integrate with vector graphics tools to provide additional design functionality.

Add tools to web pages to handle online bookings

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Integration with content management software

Allows users to generate text based on a text prompt.

Use AI to generate content in the form of text, images, videos, etc.

Manage the process of attracting and converting business prospects into leads

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Set up connections to third-party platforms to improve business processes

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Manage and support multiple languages

Works across multiple software systems or databases

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Addition of necessary external data, applications, tools, or features

Uses AI to recommend products, content, offers, or experiences based on customer behavior, preferences, and historical interactions.

Uses AI to dentify and build audience segments using customer attributes, behaviors, and engagement data.

Use AI to dynamically adapt content for each visitor using behavioral, contextual, and customer data

Create, manage and track all task activities and progression

Automatically generates text by applying artificial intelligence to user input

Review the style of written or visual content

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Track what was updated, who made the changes, compare two revisions, and revert or perform another revision

Automatic examination of submitted content

Protect sensitive data for digital privacy

Optimize app store for specific language, keywords and terms that are pertinent to a particular geographic region

Reporting on how each user, task or process has advanced since its initiation

Design, modify, and organize how content is displayed on a system interface

Store, manage, and track all electronic documents in a centralized location

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Highlight content and/or make notations about parts of content

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Application programming interface that allows for integration with other systems/databases

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Manages translation of text and other digital assets

Build applications without the use of code

Run stored procedures and queries in multiple programming languages, such as JSON, Java, Python, Ruby, Perl, and SQL

Input different types of content and edit text formats, fonts, font sizes, and colors

Identifying and using specialized terms in the right context

Accept and process online payment transactions

Systematic evaluation of various aspects of a project or service to prevent defects or issues

Process of carefully designing and constructing prompts or input instructions to achieve desired behaviors or outputs from AI models

Set up connections to third-party platforms to improve business processes

Adapt content to display differently based on viewer location

Create labels for products that contain required information such as colors, sizes, dates, etc.

Software program that continuously adjusts its behavior based on observed data

Create, design and manage workflows for repetitive tasks

A database that stores sentences, paragraphs or segments of text that have been previously translated

Calculate rule-based prices for a product/service

Distributing content through various platforms or channels

Preview materials before finalizing projects

Search for specific words or phrases within a document or database

Identifies unique words and phrases that show up in a specific attribute

Provides a channel for team members to share media files, communicate, and work together

Track and monitor efficient handling of all changes/transitions

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

View and track pertinent metrics to find patterns and gain insights from data

Translation and management of static text elements on websites

Software program that continuously adjusts its behavior based on observed data

View and track pertinent metrics to find patterns and gain insights from data

Provides a channel for team members to share media files, communicate, and work together

Edit, touch up, and convert images for publishing

Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain

AI-based platform which conducts a conversation via auditory or textual methods

Facilitates online authoring and publishing of the content

Edit text as needed

Regulate who can view information within the system

Tools that fix/remediate issues or optimize site elements to improve accessibility for visitors with disabilities or unique needs

Distributing content through various platforms or channels

Personalize delivered content based on characteristics, preferences, behavior or other data across the network

Configure existing workflows to meet your organization's needs

Use AI to generate content in the form of text, images, videos, etc.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Allows developers to check if their applications/web browsers are running as expected.

Track and report on everything that happens within the system or network

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Edit text as needed

Receive system updates as soon as any changes are made

Use AI to generate content in the form of text, images, videos, etc.

Edit code that has been previously created for product development.

Publishing and managing websites across the internet.

Track and analyze information regarding website visitors

An extended application or connector that enables users to perform additional services with their current set of tools

Built-in website builder or integration with third-party site

Create, save, and re-purpose templates for emails, forms, etc.

Search and filter data across systems to locate required information by entering keywords or certain criteria

Checkout of online store

Edit, touch up, and convert images for publishing

Drag and drop/visual interfaces that allow non-tech users to build without writing code

Track what was updated, who made the changes, compare two revisions, and revert or perform another revision

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Data is backed up automatically to prevent data loss

Create landing pages or online forms designed to capture new leads and prospects

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Optimize and manage the search engine optimization efforts for a website or digital content

Assemble applications and processes by dragging over and arranging pre-built components

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Create branded link campaigns or short links with one or multiple custom domains.

Store, manage and track all forms in a centralized location

Ability to insert animations/transitions

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Customize contracts and forms to collect specific information

Create and update newsletter content to increase engagement

Preview materials before finalizing projects

Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain

Add customized logos and colors to align with company branding

Import or export content

Checkout of online store

Includes functionalities for creating custom eCommerce websites

Preview and make real-time changes in the web content

Manage and support multiple languages

Create landing pages or online forms designed to capture new leads and prospects

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Application programming interface that allows for integration with other systems/databases

Track and document all activities across devices, networks, and other systems

Use AI to generate content in the form of text, images, videos, etc.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Track visitors and purpose of visits

Create and manage surveys

Automatic update of information / software

An extended application or connector that enables users to perform additional services with their current set of tools

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Import and export data to and from software applications

Customize data fields to support various needs and use cases

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Collection of images, videos and other digital content that can be used

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Gauge satisfaction and receive information for improvement and success

Access software remotely via mobile devices

Pre-designed layouts that can be customized to match preferences and requirements

Create, design and manage workflows for repetitive tasks

Alter the layout and content of reports

Program to edit text files that renders the content in accordance with embedded markup code such as HTML

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Define levels of authorization for access to specific files or systems

Group campaigns by project, client, or campaign for better management.

An extended application or connector that enables users to perform additional services with their current set of tools

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Method of analysis that visualizes the series of events that lead towards a defined goal.

Assemble applications and processes by dragging over and arranging pre-built components

Application programming interface that allows for integration with other systems/databases

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Track visitors'/audience's responses across web pages and other optimized content

Create landing pages or online forms designed to capture new leads and prospects

Tracks metrics that provide insight into how a user interacts with any interface or product

Geographic location of visitors determines behavior of the software

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Observe and track the demand, usage, progress or quality of a system, product, or user

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Add customized logos and colors to align with company branding

Receive data and information in real time

Creation, administration, and evaluation of assessments or tests

Search and filter data across systems to locate required information by entering keywords or certain criteria

Graphical representation of data

Apply statistical/mathematical models to sets of data

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Tracks metrics that provide insight into how a user interacts with any interface or product

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze and gain insights into data in real-time

Track visitors'/audience's responses across web pages and other optimized content

Customize website features

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

Active reporting of data and metrics

Display advertising and marketing messages to users based on their browsing history and preferences

Provide personalized marketing content

Track and analyze information regarding website visitors

Process of dividing customers into groups based on common characteristics

Record customer information, purchase history, and other notes

Create, save, and re-purpose templates for emails, forms, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Add customized logos and colors to align with company branding

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout

Assemble applications and processes by dragging over and arranging pre-built components

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Use AI to generate content in the form of text, images, videos, etc.

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

View and track pertinent metrics to find patterns and gain insights from data

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Manage multiple campaigns in one system

Group campaigns by project, client, or campaign for better management.

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Customize contracts and forms to collect specific information

Create and send email blasts/campaigns

Search and filter data across systems to locate required information by entering keywords or certain criteria

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Leave comments and notes on documents for others to view

Facilitates online authoring and publishing of the content

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Centralized repository to store content and assets

Assign categories, labels, tags, or attributes to documents for organization, search and storage

Assemble applications and processes by dragging over and arranging pre-built components

Application programming interface that allows for integration with other systems/databases

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Pre-designed layouts that can be customized to match preferences and requirements

Customize contracts and forms to collect specific information

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Use AI to generate content in the form of text, images, videos, etc.

Group campaigns by project, client, or campaign for better management.

Adds a customizable form to the landing page, usually for the purposes of lead generation

Manage, organize, and store contact information

Built-in website builder or integration with third-party site

Application programming interface that allows for integration with other systems/databases

Send automated marketing emails based on user actions over a predetermined period

Create and send email blasts/campaigns

Predefined actions automatically performed on the occurance of specific events

Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain

Tracks metrics that provide insight into how a user interacts with any interface or product

Manage, store and organize emails within the system or via third-party apps

Add customized logos and colors to align with company branding

Create, save, and re-purpose templates for emails, forms, etc.

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Customize contracts and forms to collect specific information

Optimize and manage the search engine optimization efforts for a website or digital content

Preview and make real-time changes in the web content

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Store, manage and track all forms in a centralized location

An extended application or connector that enables users to perform additional services with their current set of tools

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Customize data fields to support various needs and use cases

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Create and automatically send premade copy in response to customer messages

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Track and document all activities across devices, networks, and other systems

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Web design that automatically adjusts to look good on different screen sizes

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Automatically identify and save contact information of potential customers

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Process of dividing customers into groups based on common characteristics

Web form that allows users to enter data that is sent and processed for different reasons