We had a product taking off in market and a lot of theories about why, but no real way to pressure-test any of them quickly. The old playbook would've been a $20K+ qual study that takes two months and gives you a deck nobody reads past slide 15. User Intuition let us talk to over 100 consumers in a couple days and actually get to the real motivations. Not just "I like the flavor" but the layers underneath that.
The other thing I didn't expect to value as much: our whole commercial team can now pull from the same pool of consumer conversations. Everyone's working from the same understanding instead of playing telephone with a research summary. Review collected by and hosted on G2.com.
Honestly hard to find a complaint. If I had to nitpick, I'd say the platform is so fast that it can actually outpace internal decision-making processes so we had to adjust our own workflows to keep up with the speed of insights coming in. Review collected by and hosted on G2.com.
