Upsales Sales and Marketing Platform Reviews & Product Details

Upsales helps B2B companies find new leads and win more deals. Our customers increase sales by 22% in the first year using our revenue growth platform 🚀 Our products: - Sales & CRM - Marketing Automation - Company Data Hub - Revenue & Order Management - Revenue Analytics - Customer Support & Project Management

Seller

Upsales

Discussions

Upsales Sales and Marketing Platform Community

Languages Supported

Danish, German, English, Finnish, Dutch, Norwegian, Spanish, Swedish

Solution Type

All-in-One

Overview by

Ingrid Söderberg

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

15 months

View More Pricing Information

Top-Rated Alternatives

HubSpot Sales Hub

4.4/5(14,388)

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4.4/5(27,587)

HubSpot Marketing Hub

4.4/5(16,053)

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User Insights

Average based on 182 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Upsales Sales and Marketing Platform Integrations

(3)

Integration information sourced from real user reviews.

Upsales Sales and Marketing Platform Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Upsales Sales and Marketing Platform, and what problem is it built to solve?

Upsales Sales and Marketing Platform is a sales and marketing platform that brings CRM, marketing automation, and account-based marketing together. It is designed to help businesses streamline growth and customer interactions while addressing the disconnect between sales and marketing.

What languages does Upsales Sales and Marketing Platform support?

Upsales Sales and Marketing Platform supports 8 languages: Danish, Dutch, English, Finnish, German, and others.

What company sizes and industries is Upsales Sales and Marketing Platform the best fit for?

Upsales Sales and Marketing Platform is used most often by small-business teams, with mid-market teams also represented. The industries with the clearest presence include:

Small businesses: The most represented company-size segment.
Mid-market: Also a recurring company-size segment.
Marketing and advertising: A prominent industry among users.
Accounting and telecommunications: Both have a notable presence.
Staffing and recruiting: Another recurring industry.

How long does it take to implement Upsales Sales and Marketing Platform across a team?

Go-live is most commonly reported as taking less than a month, though implementation time can vary. The reported ranges include:

Time to go live	Relative frequency
Less than 1 month	Most common
Less than 1 day	Also reported
1–3 months	Also reported
More than 12 months	Less common

What customer support options does Upsales Sales and Marketing Platform provide, and how do users find the overall support experience?

Support is available through options including a knowledge base, chat, and phone support. The experience is often described as responsive and helpful, with users appreciating knowledgeable, personal assistance; some also find that support can be busy or not proactive enough.

What is the experience like for teams switching to Upsales Sales and Marketing Platform from another tool?

Teams have moved to Upsales Sales and Marketing Platform from other CRM and marketing systems, including HubSpot, SuperOffice, Pipedrive, and Salesforce. The change is often driven by a need for clearer sales pipelines, easier day-to-day use, or closer alignment between sales and marketing. Users describe better visibility into leads and activities after switching, though getting workflows and imported data set up can take effort, and some teams encounter a learning curve.

What tools and platforms does Upsales Sales and Marketing Platform integrate with, and how do these integrations help users get more value from the product?

Upsales Sales and Marketing Platform offers 3 integrations. They span events, time tracking, and team communication:

Events: Eventbrite
Time tracking: Harvest
Team communication: Slack

In everyday use, connected tools can help keep related activities in the same workflow. Users also describe email and calendar connections as useful for keeping communications and scheduling in sync.

What features or capabilities could make Upsales Sales and Marketing Platform even more useful?

The most useful improvements would make workflows easier to tailor and reduce the manual effort involved in follow-up. Recurring requests include:

More flexible reporting and customization: Make it easier to build tailored reports, dashboards, and sales-process views.
More capable task and follow-up tools: Add options such as recurring tasks, bulk follow-ups, and more interactive task handoffs.
Richer marketing tools: Expand newsletter, form, and event-marketing design options and capabilities.
A fuller mobile experience: Bring more desktop functionality to mobile devices.

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Robert L.

Small-Business (50 or fewer emp.)

Originally submitted 8/26/2022

"A complete CRM that handles most things"

5/5

What do you like best about Upsales Sales and Marketing Platform?

The advantage of Upsales is that it is so comprehensive. It can satisfy the needs of both small companies and slightly larger ones. You can vary the integrations with other systems, which facilitates the use of the CRM throughout the ENTIRE organization. Including finance and invoicing. Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

The level of complexity makes the system not very intuitive. It is difficult to use as a prospecting tool. It is hard to work with templates and send-outs to customers in a smooth way. Most things (that are not done daily) tend to take a very long time to do. It simply takes time to learn new tasks. The same goes for follow-ups and changes in relation to other systems (Fortnox). Such tasks are difficult to do quickly.

A major disadvantage is also that the CRM demands a lot from its user.

Compared to LimeGo, it is on the simpler side, but the advantage is that a new user can get started in 10 minutes and practically without needing to go through the system with them. Comparatively, it is also much smoother to use in prospecting new customers.

Two areas that Upsales would need to improve are:

1. Make prospecting smoother. Facilitate for a salesperson to add customer information to the CRM without it becoming an additional cost for the employer.

2. Make send-outs - both single and multiple - easier. Review collected by and hosted on G2.com.

What problems is Upsales Sales and Marketing Platform solving and how is that benefiting you?

Mailings can be handled directly through the CRM - and partially validated. Just like part of the prospecting. Overall, this leads to increased efficiency, increased control, and thus also saving some time. But that Upsales leaves something to be desired is quite clear - for example, we are still working with customer lists/prospect lists in Excel because we perceive it as clearer, simpler, and more agile. The ideal would have been if Upsales were so smooth that we could also work with customer lists and prospecting lists directly in Upsales. Review collected by and hosted on G2.com.

Jan E.

Key acc manager and Sales

Mid-Market (51-1000 emp.)

Originally submitted 5/6/2022

"Use this platform in my work"

4/5

What do you like best about Upsales Sales and Marketing Platform?

Good planning schedule and a good tool to work with Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

Nothing particular is missing. I do not dislike anything Review collected by and hosted on G2.com.

Dick P.

KAM Syd

Small-Business (50 or fewer emp.)

1/16/2023

"User friendly but somewhat hard to find specific instructions."

4/5

What do you like best about Upsales Sales and Marketing Platform?

That customer information is gathered together and that there is a map Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

That it is somewhat difficult to get reports. Review collected by and hosted on G2.com.

Verified User in Security and Investigations

Small-Business (50 or fewer emp.)

6/15/2023

"All good!"

3.5/5

What do you like best about Upsales Sales and Marketing Platform?

It's intuitive and simple to use - haven't had any issues! Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

Nothing in particular that I dislike, but it would be useful to be able to add reoccuring tasks. Review collected by and hosted on G2.com.

Pär P.

Mid-Market (51-1000 emp.)

4/11/2023

"Upsales Review"

5/5

What do you like best about Upsales Sales and Marketing Platform?

All in one place makes it easier than other, similar platforms. Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

Complicated to see performance over time, would like it to be easier to personalize. Review collected by and hosted on G2.com.

Ramkumar N.

Salesforce Developer

Information Technology and Services

Enterprise (> 1000 emp.)

5/26/2022

"Upsales - A comprehensive CRM platform to manage our overall business intelligence & sales forecast"

4/5

What do you like best about Upsales Sales and Marketing Platform?

Upsales provides tools for all our daily sales processes & helps to collaborate with our teams so that we can effectively promote sales through the full sales cycle. Using its advanced filter options we can segregate and have a clear view even if we huge amount of data is involved. It can also generate & upload leads, track all our daily sales activities and integrate seamlessly with other applications for receiving notifications on a real-time basis. Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

Nothing in particular to dislike about the services offered by Upsales. It helps us notify on our orders, booked appointments and other opportunities through its integration with Microsoft Teams. It also aids us to analyze our sales history & provides effective recommendations on smart action plans for closing deals. Review collected by and hosted on G2.com.

What problems is Upsales Sales and Marketing Platform solving and how is that benefiting you?

Upsales is beneficial in saving a lot of time while managing our sales lifecycle. We can customize our deals pipeline as per our client's expectations through its fields & attributes sections. We can easily track our customer emails, sales flow and important meetings in a single pane of glass thanks to the Upsales platform. It also provides valuable insights between project work & recurring work from which we gain clear observability of our orders. Review collected by and hosted on G2.com.

Fredrik B.

HR-konsult

Small-Business (50 or fewer emp.)

4/11/2023

"Good, simple, and user-friendly."

5/5

What do you like best about Upsales Sales and Marketing Platform?

That it is very easy to find and identify new customers. Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

have actually not found any disadvantage yet. Review collected by and hosted on G2.com.

Cecilia V.

Small-Business (50 or fewer emp.)

4/11/2023

"Easy to get going"

3.5/5

What do you like best about Upsales Sales and Marketing Platform?

Simple-ish to navigate through contacts. Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

Would appreciate an easier overview of processes, different boards etc. Review collected by and hosted on G2.com.

Kåre M.

Besiktningsman och säljare

Small-Business (50 or fewer emp.)

9/16/2022

"So easy to use and learn! Very efficient!"

4.5/5

What do you like best about Upsales Sales and Marketing Platform?

It's very easy to learn, and gets a good overview of your sales and Prospects. It has so many helpful tools to contact and schedule appointments for example. It's like 100 times easier and better then Superoffice. Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

We could use a photo album opportunity but it's not necessary. We found another easy solution for that, we just use dropbox for the photos. All in all it's a very good service. Review collected by and hosted on G2.com.

What problems is Upsales Sales and Marketing Platform solving and how is that benefiting you?

We have so many different customers, and very specific needs from all of them. We don't have him single customer that's exactly like the other one periodically we have a very high demand and need to figure out which one to focus on. We really benefit from the overview on all of the prospects. Review collected by and hosted on G2.com.

Robin E.

Founder and Owner

Small-Business (50 or fewer emp.)

9/16/2022

"Very easy to use, in the forefront of CRM-systems."

5/5

What do you like best about Upsales Sales and Marketing Platform?

* Great tool to handle all our account

* Easy to use through the mobile app

* Nice UI/UX

* Top class customer support

* A perfect native integration with Oneflow Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

There is not much to not like with Upsales. Something that would be nice to have, but not a must have - To be able to change the colours/logos and adapt into our brand. Review collected by and hosted on G2.com.