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Upsales Sales and Marketing Platform Reviews & Product Details

Profile Status

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Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

15 months

View More Pricing Information

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User Insights

Average based on 182 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Upsales Sales and Marketing Platform Integrations

(3)
Integration information sourced from real user reviews.

Upsales Sales and Marketing Platform Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Upsales Sales and Marketing Platform, and what problem is it built to solve?

Upsales Sales and Marketing Platform is a sales and marketing platform that brings CRM, marketing automation, and account-based marketing together. It is designed to help businesses streamline growth and customer interactions while addressing the disconnect between sales and marketing.

What languages does Upsales Sales and Marketing Platform support?

Upsales Sales and Marketing Platform supports 8 languages: Danish, Dutch, English, Finnish, German, and others.

What company sizes and industries is Upsales Sales and Marketing Platform the best fit for?

Upsales Sales and Marketing Platform is used most often by small-business teams, with mid-market teams also represented. The industries with the clearest presence include:
  • Small businesses: The most represented company-size segment.
  • Mid-market: Also a recurring company-size segment.
  • Marketing and advertising: A prominent industry among users.
  • Accounting and telecommunications: Both have a notable presence.
  • Staffing and recruiting: Another recurring industry.

How long does it take to implement Upsales Sales and Marketing Platform across a team?

Go-live is most commonly reported as taking less than a month, though implementation time can vary. The reported ranges include:
Time to go live Relative frequency
Less than 1 month Most common
Less than 1 day Also reported
1–3 months Also reported
More than 12 months Less common

What customer support options does Upsales Sales and Marketing Platform provide, and how do users find the overall support experience?

Support is available through options including a knowledge base, chat, and phone support. The experience is often described as responsive and helpful, with users appreciating knowledgeable, personal assistance; some also find that support can be busy or not proactive enough.

What is the experience like for teams switching to Upsales Sales and Marketing Platform from another tool?

Teams have moved to Upsales Sales and Marketing Platform from other CRM and marketing systems, including HubSpot, SuperOffice, Pipedrive, and Salesforce. The change is often driven by a need for clearer sales pipelines, easier day-to-day use, or closer alignment between sales and marketing. Users describe better visibility into leads and activities after switching, though getting workflows and imported data set up can take effort, and some teams encounter a learning curve.

What tools and platforms does Upsales Sales and Marketing Platform integrate with, and how do these integrations help users get more value from the product?

Upsales Sales and Marketing Platform offers 3 integrations. They span events, time tracking, and team communication:
  • Events: Eventbrite
  • Time tracking: Harvest
  • Team communication: Slack
In everyday use, connected tools can help keep related activities in the same workflow. Users also describe email and calendar connections as useful for keeping communications and scheduling in sync.

What features or capabilities could make Upsales Sales and Marketing Platform even more useful?

The most useful improvements would make workflows easier to tailor and reduce the manual effort involved in follow-up. Recurring requests include:
  • More flexible reporting and customization: Make it easier to build tailored reports, dashboards, and sales-process views.
  • More capable task and follow-up tools: Add options such as recurring tasks, bulk follow-ups, and more interactive task handoffs.
  • Richer marketing tools: Expand newsletter, form, and event-marketing design options and capabilities.
  • A fuller mobile experience: Bring more desktop functionality to mobile devices.

Upsales Sales and Marketing Platform Reviews (182)

Reviews

Upsales Sales and Marketing Platform Reviews (182)

4.5
182 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Stable but at times confusing."
3/5
What do you like best about Upsales Sales and Marketing Platform?

Straightforward interface with a simple and minimalistic design. I love the features of the prospecting tool. Very easy to use and learn. Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

Sometimes lacks in terms of user experience. Would like a feature to sort by the best performing places, products or industry. The top 25 performing feature is too broad to use. Review collected by and hosted on G2.com.

WL
William L.
Meeting Booker
Enterprise (> 1000 emp.)
Originally submitted 9/16/2022
"Salesman using Upsales Daily"
5/5
What do you like best about Upsales Sales and Marketing Platform?

The most helpful thing for me is that it's very easy to keep information on different customers and it's easy to navigate in. I love Upsales. Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

There's a few bugs sometimes for me, for instance: if I write down something and click save, it doesn't save all the time so I have to rewrite. Review collected by and hosted on G2.com.

EW
Elin W.
Product specialist
Small-Business (50 or fewer emp.)
"Easy to use CRM system"
4/5
What do you like best about Upsales Sales and Marketing Platform?

It´s easy to use, and the help from customer support is excellent. It has a connection with Fortnox, which is great. Easy to find the customers in the database. We tried a few other CRM systems before choosing Upsales, and this system was much better than the others we tried. One of the best things is that scheduled phone calls appear in the app. I can call from the app and then go directly to the next call. Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

The price is a bit higher than the competitors. You can only integrate email and calendar with Office 365 or Gmail. We use the English version, and sometimes there are words in Swedish that my American colleague doesn´t understand. Review collected by and hosted on G2.com.

OK
Olle K.
Mid-Market (51-1000 emp.)
"Accurate and good information"
5/5
What do you like best about Upsales Sales and Marketing Platform?

Almost always accurate information. Easy to use and easy to find information that can help starting good conversations with customers. Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

It has a learning curve before you get into great workflow but ones thats down its awesome CRM - system. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"A decent CRM system, but one misses out on existing features with custom journeys"
2.5/5
What do you like best about Upsales Sales and Marketing Platform?

The fact that it integrates with our pricing algorithm and can help us generate quotes fast and efficiently. Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

If you create your own custom journey then a lot of out of the box features on journey steps including important data like conversion from one stage to another gets missed. Review collected by and hosted on G2.com.

PK
Peter K.
CEO
Small-Business (50 or fewer emp.)
"Upsales - outstanding CRM out of the box for B2B in the Nordic Countries"
5/5
What do you like best about Upsales Sales and Marketing Platform?

Upsales is a out of the box, quickstarted CRM, with great capabilities. As a B2B-facing company working in Scandinavia/Nordics, we get all the functionality we need without the need for complex adaptations. Great support for both technical and user based issues! Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

Some functions within the subscription module is not as flexible and developed as the ones in opportunities and sales. I.E to be able to save files and create tasks. Since this is a minor function, it is not a major problem. Review collected by and hosted on G2.com.

Verified User in Accounting
UA
Verified User in Accounting
Enterprise (> 1000 emp.)
"Good overview, easy to follow up on new leads, and a nice interface that makes it fun to work in."
4.5/5
What do you like best about Upsales Sales and Marketing Platform?

Good overview, easy to follow up on new leads, and a nice interface that makes it fun to work in. A big difference compared to our previous CRM system. Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

So far nothing, I think all functions are good. Quite new to the system so far. Review collected by and hosted on G2.com.

Verified User in Accounting
UA
Verified User in Accounting
Small-Business (50 or fewer emp.)
Originally submitted 9/1/2023
"Very good"
4.5/5
What do you like best about Upsales Sales and Marketing Platform?

Good system alot different things and that we can see if they saw our email Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

If someone made a callback it should be deleted from the list Review collected by and hosted on G2.com.

Verified User in Publishing
AP
Verified User in Publishing
Mid-Market (51-1000 emp.)
"Avoid if you can"
0/5
What do you like best about Upsales Sales and Marketing Platform?

Similar functionality as all CRMs. Lightweight and works if you are a small company needing a no-frills tool. Intuitive UI and has the standard Fotnox integration for Swedish users Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

Complete disregard for interest of you as a customer. Tries to make you pay a year in advance for services that you do not need and even if you cancel you are going to be forced to pay for another 15 months. Borderline legal terms and definitely not a customer-first company Review collected by and hosted on G2.com.

Joachim L.
JL
Joachim L.
Interim Manager
Small-Business (50 or fewer emp.)
"Very good system, all info att the same place"
4.5/5
What do you like best about Upsales Sales and Marketing Platform?

Help to get my data correkt and follow progression Review collected by and hosted on G2.com.

What do you dislike about Upsales Sales and Marketing Platform?

I have not found anything yet, are a new uswe Review collected by and hosted on G2.com.

Questions about Upsales Sales and Marketing Platform? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Nisha Y.
NY
Nisha Yadav
•
Last activity 6 months ago

How has Upsales helped you unify CRM, marketing, and sales work in one place?

1 Upvote
0
Join the conversation
Erik R.
ER
Erik Rindborg
•
Last activity almost 5 years ago

What is the best way to use Upsales and with that said regarding the offers and sales reports? Is it essy to create your own offers in the system?

1 Upvote
1
Join the conversation
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Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

15 months

Average Discount

9%

View More Pricing Information
Upsales Sales and Marketing Platform Comparisons
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Upsales Sales and Marketing Platform Features
Contact & Account Management
Partner Relationship Mgmt. (PRM)
Opportunity & Pipeline Mgmt.
Email Marketing
Campaign Management
Lead Management
Reporting
Dashboards
Forecasting
Categories on G2
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