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Upland Second Street Reviews & Product Details

Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI. Create smart and engaging interactive campaigns that capture actionable zero-party consumer insights and deliver proven, measurable ROI for your advertisers. Choose from over 1,000 ready to go customizable templates, and access Second Street LAB, an online customer portal filled with playbooks, best practices guides, and contest ideas. Second Street not only gives partners an extremely easy to use platform to do this on their own, but also helps ensure their success with expert strategy and support along the way. 

Seller

Upland Software

Languages Supported

English, French, Spanish

Product Description

Overview by

Grace Harbison

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

7 months

View More Pricing Information

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Upland Second Street Media

Sweepstakes are the #1 way to grow your database. Use the registration form to collect email opt-ins or generate leads by asking lead-gen survey questions.

Upland Second Street Demo - Photo & Video Contests

Generate huge engagement by running photo or video contests. Your audience will visit your site to submit a photo or video and will return again and again to vote for their favorite.

Ask your audience to vote for their favorite places, people, and more. You can generate tons of sponsorship revenue by selling group ads, category ads, and enhanced listings.

Upland Second Street Demo - Personality or Trivia Quizzes

Create quizzes with customizable questions and outcomes for sponsors, social sharing to increase your reach, and a sweepstakes to drive entries.

Upland Second Street Demo - Sports Pick'ems

Predict the winner or outcome with a pick'em. You can drive revenue and engagement by incorporating your sponsors, featuring VIP pickers, and offering weekly prizes.

Create a breaking news alert, daily headlines roundup, or niche topic newsletter that’s automatically populated with your most recently published content.

Upland Second Street Reviews (65)

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Verified User in Broadcast Media

Mid-Market (51-1000 emp.)

5/14/2025

"Support and Training make the product exceptional"

4.5/5

What do you like best about Upland Second Street?

The support and training (Matt Hummert) and others on the team are what really matter. We're able to know how to use the product(s) and find proper uses that generate revenue. Being able to ask questions AT ANY TIME is key. When new features are added, we learn how to use them and are able to put them into use. This was a major factor in selecting Second Street over other competitors. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Things tend to happen slowly. I have some concern about positions being eliminated - similar to when the LAB website was eliminated - and then restored. I understand the need to evaluate spending, but this is a concern. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

Creating emails is getting easier with the new templates. There are still a couple of bugs that need to be resolved, but the look of the emails has improved and users have more options to create. Some recent improvements in sweepstakes have been valuable. The security improvements have been appreciated and keep confidence high. Review collected by and hosted on G2.com.

Jim D.

Digital Director

Small-Business (50 or fewer emp.)

4/20/2021

"Great platform for multiple uses."

5/5

What do you like best about Upland Second Street?

Updatingy my review now that Second Street is part of Adestra. Things still work just as they should.

We just completed our 11th annual "Best of" contest with nearly 200,000 votes, over 3000 entries and 300 winners. The entire contest went without a single hitch. The only problem we find is that sometimes people won't have their "link" but the way it's set up it takes me about ten seconds to send them their link. Out of 200K votes I had three that didn't get links.

Their contest platform is very robust. We test it with hundreds of thousands of votes on a regular basis, and it always works. Their tech folks are also very responsive when needed, which thankfully isn't too often. We now use them for email as well, and have had great success with that. Their email system is very intuitive, and it's easy to train someone on the basics.

We use it on three separate properties on a daily basis. We also have it integrated with Mather Economics so we can track user behavior. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

The only thing I dislike is the inability to place ads inside of emails in a way similar to Ad Manager. You can place ads, but you cannot easily follow the progress with analytics. We're using another vendor PowerInbox to fill those ads, but it would be nice to have it internal to Second Street Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

We needed a contesting platform and they provide one of the best. A very significant part of our annual revenue comes in through our annual Best of contest. And it's an honest contest, advertisers are never allowed to "buy" a win. That, and the ability of Second Street to minimize cheating has led to a contest that's hugely popular. Our entire county's population is around 225K people, and our last contest had 475K legitimate votes. Updating this two years down the road, they've made it easier than ever to ferret out contest "cheats". Review collected by and hosted on G2.com.

Verified User in Entertainment

Enterprise (> 1000 emp.)

5/15/2025

"Contest set-up made easy"

4/5

What do you like best about Upland Second Street?

Quick and efficient way to set up contests. Auto-save function! Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

The new page design tool is not as intuitive as I would like. Took me forever to figure out how to get the text where I wanted it and then you constantly have to switch between "preview" and the design tool to get the spacing right. Maybe I am doing something wrong? Review collected by and hosted on G2.com.

Cathie G.

Promotions Supervisor

Mid-Market (51-1000 emp.)

12/9/2024

"Couldn't Function Without Second Street"

4.5/5

What do you like best about Upland Second Street?

Second Street is always improving and innovating to keep up with our needs and any trends in the industry. Julie is great and fields all our questions and requests and works to get them fulfilled. The Support team is quick and knowledgable and great to work with. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

There have been times where the system is slower than we'd like. Review collected by and hosted on G2.com.

Diana D.

Director, Sponsorship Solutions

Enterprise (> 1000 emp.)

12/18/2024

"Second Street talent ... makes the difference!"

5/5

What do you like best about Upland Second Street?

The people! They are great to work with and the product is great. But the people make the difference! Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Nothing ! Great platform -- allows me to run AMAZING programs for our audience and clients ! Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

12/9/2024

"SecondStreet is a powerful contesting tool!"

4.5/5

What do you like best about Upland Second Street?

how user friendly the software is and the customization features Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

it is slow to load and does lack some extended capabilities issues with emails and other add ons. Review collected by and hosted on G2.com.

John N.

Media Advertising Consultant

Mid-Market (51-1000 emp.)

7/23/2024

"Lots of Reader Engagement"

5/5

What do you like best about Upland Second Street?

Great WYSIWYG intrface. Easy to close advertisers if you pre-build a sample contest and let them make suggested edits. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Nothing I've come across. Our publication loves it. Review collected by and hosted on G2.com.

Ken G.

Small-Business (50 or fewer emp.)

3/6/2024

"It's the best in class for what it does!"

5/5

What do you like best about Upland Second Street?

EASY to use, the designs look great, plus it just very effective to meeting KPIs for clients and fun to use for the consumers. And it very easy to add to any webpage. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

The legacy platforms (like the one used for Nexstar's Basketball Madness) can be a bit daunting and tedious due to the level of detail required. The number of graphics that need to be created of all different sizes can be a bit tedious as well. Review collected by and hosted on G2.com.

Kim C.

Interactive Fulfillment & Traffic Analyst

Mid-Market (51-1000 emp.)

11/13/2019

"The best customer service in the business."

5/5

What do you like best about Upland Second Street?

CX specialists are cordial and knowledgeable. If they do not have an immediate answer, it is quickly made available either by a return call or email. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Can't think of anything that is not good. Review collected by and hosted on G2.com.

Recommendations to others considering Upland Second Street:

You will not be disappointed with the products or customer service. Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

I manage and create sweepstakes, ballots, and quizzes for a daily newspaper and 4 weekly newspapers. Second Street is the 2nd vendor we have used in my tenure here and is clearly the best and most user-friendly. I would highly recommend their products and support team to any company! Review collected by and hosted on G2.com.

Maureen B.

Mid-Market (51-1000 emp.)

3/18/2024

"Second Street has been a valuable partner with Renda Media - WISH 99.7 Pittsburgh"

5/5

What do you like best about Upland Second Street?

there are so many things. Second Street has hundreds of creative prograam options for our clients. There is something that will fit almost anyone. I also think that the opt-in is a great selling point for the programs. I love the National Contests as well. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

I haven't really found anyhting that i dislike about Second Street. The management and staff are extremely helpful and always have been available to answer any questions or provide help. the programs are easy to use and manage. The ideas provided are endless. Review collected by and hosted on G2.com.