1. [Home](https://www.g2.com/) 2. ... 3. [Sweepstakes Software](https://www.g2.com/categories/sweepstakes) 4. [Upland Second Street Discussions](https://www.g2.com/products/upland-second-street/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cf4be8d41ea7d42ccf40b85796b055b3/upland-second-street.gif "Product Avatar Image") ](/products/upland-second-street/reviews) [ Upland Second Street ](/products/upland-second-street/reviews) (65)4.7/5 Upland Second Street is an audience engagement solution that builds first-party marketing databases through customizable campaigns, AI-enabled interactive contests, and promotions. Second Street helps companies convert customers, grow revenue, and deliver proven ROI. Create smart and engaging interactive campaigns that capture actionable zero-party consumer insights and deliver proven, measurable ROI for your advertisers. Choose from over 1,000 ready to go customizable templates, and access Second Street LAB, an online customer portal filled with playbooks, best practices guides, and contest ideas. Second Street not only gives partners an extremely easy to use platform to do this on their own, but also helps ensure their success with expert strategy and support along the way.  Show More * * * ### 83.0 Nps Score Already have Upland Second Street? ### All Upland Second Street Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Second Street used for? ](/discussions/what-is-second-street-used-for) What is Second Street used for? [ Sweepstakes Software ](https://www.g2.com/tags/sweepstakes-software)[ Lead Capture Software ](https://www.g2.com/tags/lead-capture-software)[ email marketing software ](https://www.g2.com/tags/email-marketing-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Upland+Second+Street+questions+and+get+answers+from+expert+users+in+our+Upland+Second+Street+Discussions+section.&title=Upland+Second+Street+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fupland-second-street%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Upland+Second+Street+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fupland-second-street%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fupland-second-street%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Upland+Second+Street+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fupland-second-street%2Fdiscuss%0aAsk+Upland+Second+Street+questions+and+get+answers+from+expert+users+in+our+Upland+Second+Street+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Upland+Second+Street+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fupland-second-street%2Fdiscuss%0aAsk+Upland+Second+Street+questions+and+get+answers+from+expert+users+in+our+Upland+Second+Street+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/upland-second-street/discussions/new?entry_point=discussions%23product) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/86dd55276e3da321c4e859f6b15f5e49/upland-second-street.svg "Product Avatar Image") ### Have you used Upland Second Street before? Answer a few questions to help the Upland Second Street community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fupland-second-street%2Fdiscuss%3Fsmall_ask%3Dupland-second-street) No