--- title: Upland Second Street Reviews meta_title: 'Upland Second Street Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 65 reviews by the users' company size, role or industry to find out how Upland Second Street works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 65 scale: '5' date_modified: '2026-10-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Upland Second Street Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users praise the responsive customer support of Upland Second Street, highlighting their quick and knowledgeable assistance. (5 mentions)
Users value the robust and reliable contest platform of Upland Second Street, ensuring smooth operations and excellent support. (5 mentions)
Users value the ease of use in Upland Second Street, enjoying robust functionality and intuitive design for contests and emails. (2 mentions)
Users find Upland Second Street's interface to be intuitive and easy to train, enhancing overall user experience significantly. (2 mentions)
Users value the time-saving setup of contests with Upland Second Street, ensuring smooth operations and efficiency. (2 mentions)
Users find missing features in Upland Second Street, particularly in analytics and email ad placements. (2 mentions)
Users find the poor design of Upland Second Street frustrating, as it lacks intuitiveness and slows down their workflow. (2 mentions)
Users report slow loading times which hinder performance, impacting the overall usability of Upland Second Street. (2 mentions)
Users report slow performance with Upland Second Street, causing concerns about efficiency and missing capabilities. (2 mentions)
Users find the email functionality lacking due to limited ad placement options and insufficient analytics tracking. (1 mentions)

5 Pros or Advantages of Upland Second Street

5 Cons or Disadvantages of Upland Second Street

Upland Second Street Reviews (65)

Reviews

Upland Second Street Reviews (65)

4.7
65 reviews
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Verified User in Broadcast Media
AB
Verified User in Broadcast Media
Mid-Market (51-1000 emp.)
"Support and Training make the product exceptional"
4.5/5
What do you like best about Upland Second Street?

The support and training (Matt Hummert) and others on the team are what really matter. We're able to know how to use the product(s) and find proper uses that generate revenue. Being able to ask questions AT ANY TIME is key. When new features are added, we learn how to use them and are able to put them into use. This was a major factor in selecting Second Street over other competitors. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Things tend to happen slowly. I have some concern about positions being eliminated - similar to when the LAB website was eliminated - and then restored. I understand the need to evaluate spending, but this is a concern. Review collected by and hosted on G2.com.

Jim D.
JD
Jim D.
Digital Director
Small-Business (50 or fewer emp.)
"Great platform for multiple uses."
5/5
What do you like best about Upland Second Street?

Updating my review now that Second Street is part of Adestra. Things still work just as they should. We just completed our 11th annual "Best of" contest with nearly 200,000 votes, over 3000 entries and 300 winners. The entire contest went without a single hitch. The only problem we find is that sometimes people won't have their "link" but the way it's set up it takes me about ten seconds to send them their link. Out of 200K votes I had three that didn't get links. Their contest platform is very robust. We test it with hundreds of thousands of votes on a regular basis, and it always works. Their tech folks are also very responsive when needed, which thankfully isn't too often. We now use them for email as well, and have had great success with that. Their email system is very intuitive, and it's easy to train someone on the basics. We use it on three separate properties on a daily basis. We also have it integrated with Mather Economics so we can track user behavior. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

The only thing I dislike is the inability to place ads inside of emails in a way similar to Ad Manager. You can place ads, but you cannot easily follow the progress with analytics. We're using another vendor PowerInbox to fill those ads, but it would be nice to have it internal to Second Street. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Verified User in Entertainment
Enterprise (> 1000 emp.)
"Contest set-up made easy"
4/5
What do you like best about Upland Second Street?

Quick and efficient way to set up contests. Auto-save function! Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

The new page design tool is not as intuitive as I would like. Took me forever to figure out how to get the text where I wanted it and then you constantly have to switch between "preview" and the design tool to get the spacing right. Maybe I am doing something wrong? Review collected by and hosted on G2.com.

CG
Cathie G.
Promotions Supervisor
Mid-Market (51-1000 emp.)
"Couldn't Function Without Second Street"
4.5/5
What do you like best about Upland Second Street?

Second Street is always improving and innovating to keep up with our needs and any trends in the industry. Julie is great and fields all our questions and requests and works to get them fulfilled. The Support team is quick and knowledgeable and great to work with. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

There have been times where the system is slower than we'd like. Review collected by and hosted on G2.com.

Diana D.
DD
Diana D.
Director, Sponsorship Solutions
Enterprise (> 1000 emp.)
"Second Street talent ... makes the difference!"
5/5
What do you like best about Upland Second Street?

The people! They are great to work with and the product is great. But the people make the difference! Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Nothing! Great platform -- allows me to run AMAZING programs for our audience and clients! Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"SecondStreet is a powerful contesting tool!"
4.5/5
What do you like best about Upland Second Street?

how user friendly the software is and the customization features Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

it is slow to load and does lack some extended capabilities issues with emails and other add ons. Review collected by and hosted on G2.com.

John N.
JN
John N.
Media Advertising Consultant
Mid-Market (51-1000 emp.)
"Lots of Reader Engagement"
5/5
What do you like best about Upland Second Street?

Great WYSIWYG interface. Easy to close advertisers if you pre-build a sample contest and let them make suggested edits. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Nothing I've come across. Our publication loves it. Review collected by and hosted on G2.com.

KG
Ken G.
Digital Media Manager
Small-Business (50 or fewer emp.)
"It's the best in class for what it does!"
5/5
What do you like best about Upland Second Street?

EASY to use, the designs look great, plus it just very effective to meeting KPIs for clients and fun to use for the consumers. And it very easy to add to any webpage. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

The legacy platforms (like the one used for Nexstar's Basketball Madness) can be a bit daunting and tedious due to the level of detail required. The number of graphics that need to be created of all different sizes can be a bit tedious as well. Review collected by and hosted on G2.com.

Kim C.
KC
Kim C.
Interactive Fulfillment & Traffic Analyst
Mid-Market (51-1000 emp.)
"The best customer service in the business."
5/5
What do you like best about Upland Second Street?

CX specialists are cordial and knowledgeable. If they do not have an immediate answer, it is quickly made available either by a return call or email. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

Can't think of anything that is not good. Review collected by and hosted on G2.com.

MB
Maureen B.
Mid-Market (51-1000 emp.)
"Second Street has been a valuable partner with Renda Media - WISH 99.7 Pittsburgh"
5/5
What do you like best about Upland Second Street?

there are so many things. Second Street has hundreds of creative program options for our clients. There is something that will fit almost anyone. I also think that the opt-in is a great selling point for the programs. I love the National Contests as well. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

I haven't really found anything that I dislike about Second Street. The management and staff are extremely helpful and always have been available to answer any questions or provide help. The programs are easy to use and manage. The ideas provided are endless. Review collected by and hosted on G2.com.