Upland Second Street Features

Integration (6)

Data Import & Export Tools: Based on 15 Upland Second Street reviews and verified by the G2 Product R&D team. Tools for importing/exporting data to/from the platform to support campaign setup and reporting.
Integration APIs: Supports extensibility through APIs to build and manage integrations with third-party tools.
Breadth of Partner Applications: "Offers a wide range of plug-and-play integrations with third-party applications. "
CRM Integration: Integrates with CRM software, which can help provide context to your mailing lists.
Social Media Integration: Based on 10 Upland Second Street reviews. Integrates with Social Media platforms, which can help expand your reach.
E-Commerce Integration: Integrates with e-commerce platforms, which can link directly to your online store.

Email Marketing (9)

Email and Mobile Preview: Based on 20 Upland Second Street reviews and verified by the G2 Product R&D team. Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.
Manage Email Lists: Based on 19 Upland Second Street reviews and verified by the G2 Product R&D team. List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.
High-Volume Sending: Based on 20 Upland Second Street reviews and verified by the G2 Product R&D team. Ability to send thousands of unique, personalized emails per second.
Building and Personalizing Emails: Based on 21 Upland Second Street reviews and verified by the G2 Product R&D team. Tools for designing, editing, and personalizing email content for recipients.
Sending Outbound Emails: Based on 20 Upland Second Street reviews and verified by the G2 Product R&D team. Supports the ability to send outbound email campaigns to external recipients.
Manage Email Deliverability: Maximizes inbox placement by managing spam compliance and sender reputation. This feature was mentioned in 18 Upland Second Street reviews.
Automated Email Responses: Based on 18 Upland Second Street reviews and verified by the G2 Product R&D team. Automatically respond to user actions or triggers with predefined email messages.
Multi-user Account: Based on 16 Upland Second Street reviews and verified by the G2 Product R&D team. Enables multiple users to login to the same account to maintain a single account for your entire marketing team.
Surveys: Ability to send secure and personalized survey invites to your contact list. 17 reviewers of Upland Second Street have provided feedback on this feature.

Reporting & Analytics (2)

Campaign Creation (3)

Templates: Pre-built starting points for contest campaigns. 38 reviewers of Upland Second Street have provided feedback on this feature.
Builder: Interface for custom design of contests. 36 reviewers of Upland Second Street have provided feedback on this feature.
Promotion Variety: Diversity of available contest types (e.g. raffles, photo contests, etc.). This feature was mentioned in 37 Upland Second Street reviews.

Distribution (6)

Efficiency: Overall smoothness of distribution and response collection. 35 reviewers of Upland Second Street have provided feedback on this feature.
Social: As reported in 30 Upland Second Street reviews. Distribution across social media channels
Email: As reported in 33 Upland Second Street reviews. Distribution through email.
Landing Pages: Distribution on landing pages or pop-ups. 31 reviewers of Upland Second Street have provided feedback on this feature.
Text: Distribution through text (SMS). This feature was mentioned in 25 Upland Second Street reviews.
Embedding: Based on 31 Upland Second Street reviews. Distribution through embedding on existing sites or apps.

Data Collection (5)

Form: Level and quality of entrant data that is collected. This feature was mentioned in 36 Upland Second Street reviews.
Analytics: Based on 34 Upland Second Street reviews. Tracking of contest performance and other insights.
Leads: Ability to repurpose entrant information as leads. This feature was mentioned in 33 Upland Second Street reviews.
User-Generated Content: Based on 31 Upland Second Street reviews. Ability to repurpose entries as user-generated content (UGC) for brand marketing.
Integrations: Ease of syncing entrant data and/or analytics with existing business applications. This feature was mentioned in 28 Upland Second Street reviews.

Lead Monitoring (3)

Features: Based on 15 Upland Second Street reviews and verified by the G2 Product R&D team. Provides features to create and manage lists of potential customers
Performance: Based on 12 Upland Second Street reviews and verified by the G2 Product R&D team. Monitors form‚Äôs performance and contribution to the sales pipeline
Identification: Based on 10 Upland Second Street reviews and verified by the G2 Product R&D team. Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page

Data Capture (3)

Websites: Based on 10 Upland Second Street reviews and verified by the G2 Product R&D team. Captures form submissions from existing forms on websites or landing pages
Social Media: Based on 10 Upland Second Street reviews and verified by the G2 Product R&D team. Captures leads across social media channels
Data: Based on 12 Upland Second Street reviews and verified by the G2 Product R&D team. Captures measurable, real customer data gathered directly from a website

Analytics (1)

Customization (4)

Forms: Based on 12 Upland Second Street reviews and verified by the G2 Product R&D team. Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter
Personalization: Based on 14 Upland Second Street reviews and verified by the G2 Product R&D team. Changes colors, calls to action, or form length to personalize lead capture
Templates: Based on 15 Upland Second Street reviews and verified by the G2 Product R&D team. Provides pre-configured templates that can be customized by users
Integration: Integrates with sales and marketing software solutions to transfer lead data between them

Generative AI (2)

Agentic AI - Lead Capture (2)

Agentic AI - Email Marketing (5)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Cross-system Integration: Works across multiple software systems or databases