--- title: Upfluence Reviews meta_title: 'Upfluence Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 141 reviews by the users' company size, role or industry to find out how Upfluence works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 141 scale: '5' date_modified: '2026-06-30' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Upfluence Reviews **Vendor:** Upfluence **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 141 ## About Upfluence The #1 Influencer Marketing Platform for E-commerce brands on Amazon, Shopify, Magento, BigCommerce, and WooCommerce to run creator programs that sell. Fully integrated with all leading e-commerce solutions and the only influencer platform to natively integrate with Amazon, Upfluence empowers today’s marketers and e-commerce brands to increase sales through creators and affiliate partnerships, with ZERO fees taken from sales generated to maximize your ROI. Recruit creators and affiliates in multiple ways, scale your campaigns through automation and workflows, and simplify your payments - all in one end-to-end platform. ## Upfluence Pros & Cons **What users like:** - Users appreciate the **efficient campaign management** features of Upfluence, significantly enhancing their outreach and scaling efforts. (4 reviews) - Users commend the **exceptional customer support** of Upfluence, noting responsiveness and helpfulness at every step. (3 reviews) - Users highlight a significant **increase in sales** thanks to Upfluence's effective tracking and integration features. (3 reviews) - Users value the **effective communication** from Upfluence, appreciating live support and personalized onboarding assistance. (2 reviews) - Users find Upfluence's **helpful customer service** and onboarding support, enhancing their overall experience with the platform. (2 reviews) - Metrics Tracking (2 reviews) - Options Variety (2 reviews) - Training (2 reviews) - Analytics (1 reviews) - Creativity (1 reviews) **What users dislike:** - Users find Upfluence's interface **too complex** for average businesses, requiring extensive training and dedicated personnel to navigate. (2 reviews) - Users experience **authentication issues** when initial invite emails are sent to the wrong recipients, delaying access. (1 reviews) - Users feel that while the UI is mostly user-friendly, there are areas that need **greater efficiency** for improvement. (1 reviews) - Users find **limited data** options for automation in Upfluence, which restricts their ability to optimize email flows. (1 reviews) - Users desire more **automation options** in Upfluence, particularly for invoicing and email flows. (1 reviews) - Pricing Issues (1 reviews) - Users find the **pricing high** for smaller businesses, making it challenging to utilize Upfluence effectively. (1 reviews) ## Upfluence Reviews ### 1. Perfect tool to scale your influencer marketing efforts **Rating:** 4.5/5.0 stars **Reviewed by:** Marion B. | Influencer Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2022 **What do you like best about Upfluence?** How the whole campaign process is integrated directly into the software. From searching the influencers, to contacting them to hiring them, managing their publications and paying them, it's very time efficient. **What do you dislike about Upfluence?** I wish I had more people internally to help me run the campaigns as it is quite time consuming to be in touch with all the influencers and answering all their emails. **What problems is Upfluence solving and how is that benefiting you?** Scaling influencer marketing. With the whole process integrated, we don't have to manually look for influencers anymore nor contact them and use spreadsheets. ### 2. Nice but needs improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2022 **What do you like best about Upfluence?** The fact that we can contact the influencers directly from the platform **What do you dislike about Upfluence?** The accuracy of the stats and the complexity of some options The fact that my list are disappearing from time to time **What problems is Upfluence solving and how is that benefiting you?** Finding and contacting influencers from the same platform ### 3. Great Influencer Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Veronika S. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2021 **What do you like best about Upfluence?** I mostly use the Influencer search section which really helps to narrow down my search thanks to all the available search parameters. **What do you dislike about Upfluence?** I feel like sometimes the results in the influencer search section are too vast. It's difficult sometimes to know how "niche" the genre of your wanted influencer type should be in order to achieve the results you need. **What problems is Upfluence solving and how is that benefiting you?** I'm saving a lot of time. Upfluence shows me all the data and numbers that I need to know from influencers in one listing. No need to click through social media platforms and look for influencers by yourself. ### 4. LOVE this platform for finding new influencers! **Rating:** 5.0/5.0 stars **Reviewed by:** Kendall C. | Sr. Producer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2022 **What do you like best about Upfluence?** I personally enjoy how granular the tools are for finding influencers. I use the tool to find particular niche influencers and love it. I also am a huge fan of the google chrome plugin - helpful for recruiting and finding engagement metrics. **What do you dislike about Upfluence?** I have used other platforms for campaigns so I didn't love the campaign feature. However, it is still helpful for organizing your projects. **Recommendations to others considering Upfluence:** Upfluence is great, I recommend really understanding the full platform and utilizing all tools (like campaigsn) **What problems is Upfluence solving and how is that benefiting you?** Finding influencers, organizing recruitment lists - helpful with saving time when conducting influencer lists! ### 5. Good data base, easy to reach out to influencer **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2022 **What do you like best about Upfluence?** The extension app is really cool. You can basically look up influencer's data when you are browsing on social media. **What do you dislike about Upfluence?** The email system. Once someone else joined the chat/email window, when you reply to the message, you would only be able to reply to the original person. Basically, replay to all doesn't work. **What problems is Upfluence solving and how is that benefiting you?** Helped us find the influencers. ### 6. It is a great platform to help streamline outreach efforts to content creators and influencers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2022 **What do you like best about Upfluence?** I really like the integrated mailbox option **What do you dislike about Upfluence?** I think it can be a bit difficult to fully understand the work flow **Recommendations to others considering Upfluence:** It is a great platform and I suggest reaching out to Support to guide you through the more detailed areas. **What problems is Upfluence solving and how is that benefiting you?** Rather than reaching out to creators individually we are now able to send requests and campaign briefs in bulk reducing the time spent massively ### 7. Great tool for finding influencers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2022 **What do you like best about Upfluence?** I love Upfluence's creator search function and how you can really drill down to find the best influencers for your campaigns. **What do you dislike about Upfluence?** I do feel that the interface could be a bit more user friendly though. **Recommendations to others considering Upfluence:** Very cost-effective, so you will see your ROI from the tool! **What problems is Upfluence solving and how is that benefiting you?** I used Upfluence to find creators for an influencer marketing case study for a potential client. The main benefit is the time I am saving by receiving a curated list of influencers based on my preferences! ### 8. Very useful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Tomas M. | S, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Upfluence?** I work with influencers and I use this tool to search and analyze what influencer is a good fit for me: followers growth, engagement over time, audience demographics. This tool is awesome, easy to use, and gets the job done! Definitely recommend it. **What do you dislike about Upfluence?** I'd like to have 100% information en the followers demographic, meaning the countries percentages. **Recommendations to others considering Upfluence:** Try it. Reasons are on my previous replies. **What problems is Upfluence solving and how is that benefiting you?** I can select the most qualified influencers to approach and offer my service, it saves me a lot of time. ### 9. Very Useful Influencer Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammad M. | Digital Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Upfluence?** I mostly use this tool to search and analyze what influencer is a good fit for our business: * Engagement rate over time * Audience demographics **What do you dislike about Upfluence?** Missing or incomplete statistics for some profiles **What problems is Upfluence solving and how is that benefiting you?** We need to be very fast to discover and assess different influencers in a few time. Using the chrome plugin is helping us to be more productive. ### 10. I love to find KOLs from upfluence **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2021 **What do you like best about Upfluence?** I searched online for a while to find a suitable platform to work with KOLs, until i found upfluence. That's the best platform for us to outreach KOLs online. The price is affordable and the support is very timing. You can find the right influencers based on different keywords, community numbers, locations, age and more. As long as you used this platform, you can find any KOLs you need within hours. No more emails from YouTube one by one, no more rejected by any other KOLs directly if emailed by personal emails. **What do you dislike about Upfluence?** Sometimes, the information may not be the latest, and you need to confirm if the influencers owned the channel or not. **Recommendations to others considering Upfluence:** I highly recommended it to any marketers who are looking for suitable KOLs online, this one will totally meet your needs. Thanks **What problems is Upfluence solving and how is that benefiting you?** It helps me to find influencers online,and we got many branding videos from KOLs in short term. ### 11. Not recomended **Rating:** 2.5/5.0 stars **Reviewed by:** Laura M. | Digital Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Upfluence?** Influencers discover tool and to be able to create unlimited lists for several projects. **What do you dislike about Upfluence?** You cannot download the info in excel, for ex. usernames **What problems is Upfluence solving and how is that benefiting you?** I have used this tool to discover new influencers for several projects. ### 12. The best full-scale influencer marketing tool in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Daria G. | Digital Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2021 **What do you like best about Upfluence?** * Excellent database worldwide * The possibility to dig into your CRM and find influenceable profiles within it * Great analytics * Honest pricing * Great customer success managers * Good campaign management **What do you dislike about Upfluence?** Everything is great I have tested more than 10 influencer tools. Upfluence is the best in the market. **Recommendations to others considering Upfluence:** Don't forget to refresh your database **What problems is Upfluence solving and how is that benefiting you?** Influencer campaigns from research to outreach and campaign success tracking. I use this tool for several markets, and I find it as efficient in Romania, as in the USA, Japan, etc. There is no better database in the market. ### 13. Great marketing tool ! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2022 **What do you like best about Upfluence?** Upfluence is amazing, I never knew it would be so easy to find influencers in my niche. Instead of spending hours scrolling on social media to find the perfect influencer, Upfluence just delivers them. **What do you dislike about Upfluence?** The only thing I would improve is to be able to see a suggested price for Tiktok. We can see how much we should pay an influencer on Instagram, but we don't have the suggested prices about Titkok yet :) **What problems is Upfluence solving and how is that benefiting you?** We are done wasting our time wondering what is a good price for an influencer, or even to ask them all of their data about their followers. With Upfluence you can see everything with one click. ### 14. Very helpful tool **Rating:** 5.0/5.0 stars **Reviewed by:** Vijaykumar H. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Upfluence?** As a Brand Owner it helps in giving lot of insights about Influencers that too across various Platforms **What do you dislike about Upfluence?** The extension in the Laptop Browser is very helpful , it would be great if Mobile version of it is launched too . **What problems is Upfluence solving and how is that benefiting you?** I can check profile Authenticity ### 15. This tool is honestly incredible! **Rating:** 5.0/5.0 stars **Reviewed by:** Greg L. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2022 **What do you like best about Upfluence?** I love the influencer search function, it's helped me tremendously. **What do you dislike about Upfluence?** I would like to see the influencers my competitors are using. **Recommendations to others considering Upfluence:** Just go for it; you won't regret it. **What problems is Upfluence solving and how is that benefiting you?** I'm using Upfluence to support my influencer marketing campaigns for my CBD e-commerce store. ### 16. Must check out Upfluence if you wanna promote product via some of the top online influencers. **Rating:** 4.5/5.0 stars **Reviewed by:** Zaid A. | Head Of Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2022 **What do you like best about Upfluence?** It Increases products exposure, and gets more followers on social media. It worked for both ways for me at least! **What do you dislike about Upfluence?** If the interface could have a little fewer elements then it would be great. **What problems is Upfluence solving and how is that benefiting you?** I knew my audience but it was tough to sell a product that doesn't have that much presence on social media so it helped me to reach out to new customers and increase sales. ### 17. Very useful software to analyze influencer **Rating:** 5.0/5.0 stars **Reviewed by:** Rodrigo R. | Core Instructor, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2022 **What do you like best about Upfluence?** The tool is straightforward to use, and you get beneficial insights on Instagram and Youtube Profiles. It is handy analyzing your competitors and also compare your results with others. **What do you dislike about Upfluence?** It takes a while to provide feedback on small accounts with less than 10k followers. **Recommendations to others considering Upfluence:** Since it is a network-based app, the more people use it, the more data will be available for the other users. **What problems is Upfluence solving and how is that benefiting you?** Instagram profiles benchmarking Analysis of followers count and engagement Evolution and trends on my account Competitive analysis ### 18. Became my favorite platform for campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Aline P. | Influencer Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2022 **What do you like best about Upfluence?** The customer support, influencer outreach and campaign process is very helpful. The entire process is fast, I can do my analyses, research and assessment of influencers with quality. **What do you dislike about Upfluence?** I have no negative points to comment. I didn't find usability issues. **What problems is Upfluence solving and how is that benefiting you?** Campaign management and influencer profile analysis. I can do everything in one place, saving time ### 19. So Easy To Find The Right Influencers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2022 **What do you like best about Upfluence?** Makes it really easy to filter out influencers who are going to be outside your target demographics. Links with Gmail very easily too **What do you dislike about Upfluence?** Nothing to dislike, it's just an overall great tool **What problems is Upfluence solving and how is that benefiting you?** Ability to find the right influencers with the right number of followers, who don't charge a ridiculous amount ### 20. Satisfied Upfluence client here! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Upfluence?** I got the best customer support. I got the proper training and the right resources to use to set up a campaign for influencer marketing. **What do you dislike about Upfluence?** I am looking at the bright side here... since I have a 12 month contract, I need to really utilize the software, the resources and the support to make sure I get my monies worth. **What problems is Upfluence solving and how is that benefiting you?** Influencer sourcing is easier and the influencer experience with the funnel flow once they get the outreach email. ### 21. Upfluence is the BEST! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Upfluence?** The convenient and easy options to track and manage influencers from one dashboard has been so helpful in our vetting & overall flow with finding and contacting influencers for our brand. I use the Upfluence extension on a daily basis and it makes my daily vetting process so streamlined. It's truly an all-in-one platform for finding influencers, reaching out with campaign details, letting influencers select products, approving their assets and tracking performance! **What do you dislike about Upfluence?** It's too hard to find anything to dislike about Upfluence. Maybe that I didn't discover it sooner! **What problems is Upfluence solving and how is that benefiting you?** Creating a more efficient and streamlined influencer management process. ### 22. Upfluence provides an easy way to search and communicate with influencers en masse! **Rating:** 4.0/5.0 stars **Reviewed by:** Keven G. | Influencer Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Upfluence?** There's a ton of filters to help you search, as well as a vast database of influencers to select. **What do you dislike about Upfluence?** There's quite a few tech bugs / product inconveniences in the way the tool operates. For example, if there's an unread message from an influencer, sometimes it is marked as such, other times you have to manually scroll through to ensure everything's been seen and read. When your search yields too many influencers, the profiles take a very long time to fully load - and in some cases, the wrong photos load (one influencer will be seen across several profiles, etc). **What problems is Upfluence solving and how is that benefiting you?** Of course the greatest takeaway is that the tool allows us to search quickly and efficiently for many influencers at once - and messaging them all at once as well, as opposed to sending many individual emails. ### 23. Nice plataform to manage influencers campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Carol F. | Project Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2022 **What do you like best about Upfluence?** The dashboard is easily to understand and use. The relationship management is good too. **What do you dislike about Upfluence?** We don't have the platform in Portuguese (Brazil). We don't have many options to contact the Influencer, only email, and sometimes we need a number too. **Recommendations to others considering Upfluence:** It's an excellent platform, I recommend to my work friends **What problems is Upfluence solving and how is that benefiting you?** Its a platform to find influencers, so with that, we've reduced the time to search for influencers, in addition to having more possibilities than just searching on Instagram ### 24. Very good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Upfluence?** Upfluence is a very good plateform to find the best influenceurs related to your business. Yina held me a lot during the formation to use and understand at its best all the functionnalities that upfluence has. It's easy to set up a campaign and to do influenceurs briefs thanks to amazing templates. **What do you dislike about Upfluence?** Nothing. All the experience was great and above all Yina, the upfluence consultant **What problems is Upfluence solving and how is that benefiting you?** Finding reliable influeuceurs in your sector was easy with upfluence. The fact of having datas about them allows us to select the right people for our business and to avoid those who buy followers. ### 25. Great tool for e-commerce **Rating:** 5.0/5.0 stars **Reviewed by:** Nancy M. | Regional Territory Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2021 **What do you like best about Upfluence?** As an e-commerce business, we really needed to find a tool integrated with our CMS to be able to track the sales generated by influencers easily, and Upfluence is perfect for that. We launched several campaigns offering promo codes to influencers for them to share with their followers, and we are now able to track all the business generated by them sharing their codes; that's a lot of time saved for our team! **What do you dislike about Upfluence?** We would have liked to test it before..... **What problems is Upfluence solving and how is that benefiting you?** Whenever I have to run a campaign, Influence has helped me find new and unique creators that I don't usually see. Benefits are the DIY mentality because working with other platforms tends to make them a clear choice that I would never combine with a brand. ### 26. Amazing software **Rating:** 5.0/5.0 stars **Reviewed by:** Kai S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2022 **What do you like best about Upfluence?** The extension is very useful and informative. Such a game-changer. **What do you dislike about Upfluence?** I wouldn't say there are any major disadvantages. However, the whole idea of doing a calendly meeting just for signing up is too much. **What problems is Upfluence solving and how is that benefiting you?** Influencer marketing is superb now. It's easy to find, filter and analyze the influencers. ### 27. Life and time saving tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Clara M. | Influencer Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Upfluence?** How easy it is to contact people and manage campaigns **What do you dislike about Upfluence?** The fact that I don't have anything to connect any other platforms apart from Shopify and Woocommerce **What problems is Upfluence solving and how is that benefiting you?** Time saving, bulk emailing, managing campaigns easier... it's a life savior! **Official Response from Barbara Guet:** > Thank you Clara for your review! We have more available integrations as the platform connects with Klaviyo, Magento, Zapier, and more! Feel free to consult our integration page for more information. ### 28. Good tool for influencer's research worldwide and analytics. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Upfluence?** The tool helped me research influencers all over the world and provide useful insights that help in the final selection. **What do you dislike about Upfluence?** The research filters could be more detailed. **What problems is Upfluence solving and how is that benefiting you?** Reduce the time spent during the influencer's research process. ### 29. Easy to use & Great Team **Rating:** 3.5/5.0 stars **Reviewed by:** susan m. | avionics technician, Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2021 **What do you like best about Upfluence?** It's great to have everything we need in one place and don't have to bother trying to find and manage everything in spread sheets anymore. **What do you dislike about Upfluence?** There are a few minor changes that could be made to improve things, for example more advanced options within the emailing tool, but overall we love the platform. **Recommendations to others considering Upfluence:** We launched several campaigns offering promo codes to influencers for them to share with their followers, and we are now able to track all the business generated by them sharing their codes. **What problems is Upfluence solving and how is that benefiting you?** There are tons of benefits, but the biggest for us is that it just makes our life easier to manage everything in one place. ### 30. Working with Upfluence Cross Vertical for multiple brands **Rating:** 4.5/5.0 stars **Reviewed by:** Moritz T. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2021 **What do you like best about Upfluence?** We love the ability to have a CRM system which helps us with driving campaign's, recruit influencers and affiliates, a central communication hub and helps us to analyze our existing customer base to see if they would be brand ambassadors for our client. **What do you dislike about Upfluence?** I wouldn't say I dislike anything as Upfluence is a huge level up from the platform we were using. There are few "Nice to haves" we would love to see happen with some of your integration partners such as Refersion and Klayvio to help with onboarding, campaign management and how the information is shared between platforms. Also It would be great if you allowed Admins to assign roles/levels to users for sharing etc. With the current state in having a single level assigned to all users we are at risk with less experience employees deleting information or changing search parameters etc and there is no notification process of letting us know when someone makes a change to a campaign etc, so the only way to see the change unless the person tells us is reviewing information before we run a search. **What problems is Upfluence solving and how is that benefiting you?** Campaign Management - The ability to source partners and look at the KPI's associated with each campaign Recruiting Affiliates and Influencers IRM/CRM - Central repository for affiliate management and information Asset Library - The ability to run a query by partner and see the assets generated by brand or campaign for reuse and posting which helps significantly on costs Customer Sourcing - The ability to source customers and turn them into brand ambassadors ### 31. Upfluence Rocks! **Rating:** 4.5/5.0 stars **Reviewed by:** James R. | Chief Executive Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Upfluence?** We love everything about Upfluence! It has really given us a whole new level of control and campaign management that lets us monitor and run our campaigns easier and more efficiently. They provide key information so that it's quick and easy to make campaign decisions. **What do you dislike about Upfluence?** We had an issue a few times connecting influencers or finding specific influencers. But on the other hand, the customer service team was very helpful and quick **Recommendations to others considering Upfluence:** All in one package. **What problems is Upfluence solving and how is that benefiting you?** Upfluence helps to keep the whole team on track and to make sure nothing is missed or forgotten. Especially now with everyone working remotely, it's essential to have a tool to keep the team on the same page. ### 32. Worked great for prospecting in the beginning, but not as many prospect anymore. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Upfluence?** The mailing tool is really great for mass bulk sends and has saved us immensely on time, as we reach out to hundreds of influencers a week to work with and onboard. Another thing I really appreciate is the Upfluence Google Chrome extension, it's really helpful when prospecting on YouTube, Instagram, and TikTok. Along with that, I think pulling average views and average likes is really helpful when trying to determine rates for these creators simply by using the Google Chrome extension. **What do you dislike about Upfluence?** Not enough creators in the Upfluence system for us to continue using daily. In the beginning, there were a lot of creators for us to pull from, especially internationally, but now it's getting a little sparse. Would love for Upfluence to continue adding creators to their system so we can continue to prospect from them on a daily basis. It would also be great for them to get quicker with updating audience demographics, lot of the time when you click on a creator's profile and click the Google Chrome extension it says it can take up to almost 7 days for us to get the audience data back. Would be a great addition to make that a lot quicker to be able to scan and pull the audience data within minutes. **Recommendations to others considering Upfluence:** Make audience data pulls quicker to view and add more creators to prospect from. **What problems is Upfluence solving and how is that benefiting you?** We were able to hook our Outlook up to it and that's been really great to have everything come straight to our emails. ### 33. Excellent customer service! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Upfluence?** the customer service team with upfluence is fantastic!! Yadira is AMAZING and answers my questions quickly and helpfully. **What do you dislike about Upfluence?** I wish there were more search/sort options within the IRM and lists. You cant sort alphabetically or search by first name in the IRM which is really frustrating **What problems is Upfluence solving and how is that benefiting you?** Upfluence allows me to see open rates and engage with my influencer partners easily! ### 34. Very clear and useful tool for our marketing goals. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Upfluence?** The filter system helps the team to match influencers by interests and platforms,which saves a lot of time for multiple areas, mainly when it comes to work in a global campaign for some product / licence launch. The investment proposed also helps us to understand if we need to go with a big influencer or micro influencers, since the calcuation of engadgement / reach improves. Also, considering that twitch and tik tok is growing in Brazil, look for those influencers on the same place it's a sweet pot. **What do you dislike about Upfluence?** The platform can have more partners that are already aware of the negotiations by upfluence. The markets have some issues with enter in contact with the "good" influencers to the campaign, and mainly with the differences between the value proposed on the platform vs. the influencer value (that can sometimes be negotiated by a third agency or partner). Also, I feel a lack of data when it comes to reels, since they're being explore in some parts of the world as advertising media / influencer media. **Recommendations to others considering Upfluence:** Overall, it's a pretty good and useful platform. It'll help you to save time with the Influencers World, also make your decisions more data driven. **What problems is Upfluence solving and how is that benefiting you?** The research for good influencers has been improved a lot in our process. We're not just looking for engagement/followers, but for which content the influencer can provide in our feed. Also, for global campaigns, we're creating unique influencer research for some launches, which can sometimes be hard when you talk about influencers. In terms of workflow, it's saving work hours and reducing projects deadlines when it comes to branding campaigns / influencers. Good point on that! ### 35. Upfluence Review Zhou **Rating:** 4.0/5.0 stars **Reviewed by:** Carsen T. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Upfluence?** I like the amount of people that are in the database and the search terms and the metrics because you can really get a feel of what your return will be **What do you dislike about Upfluence?** I wish that when I searched for certain parameters it was certain I would only see those influencers ex: searching USA only I sometimes will get Canada, GB, etc. infuencers. I also wish that all emails were correct because I often get Mail returns since the emails are incorrect. I wish there were more email prompts for example I wish influencers would get an email when they get accepted to the campaign, that is a FAQ I get a lot. **What problems is Upfluence solving and how is that benefiting you?** Whenever I have to push a campaign Upfluence has helped with finding new and unique creators that I normally wouldn't have found. Benefits are the DIY mentality because working with other platforms they tend to choose influencers that I would never align with the brand. ### 36. Great! Used to Find, Activate, and Track ROI of Influencers **Rating:** 5.0/5.0 stars **Reviewed by:** Adam M. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2021 **What do you like best about Upfluence?** From the beginning their consultant was very helpful in learning about us, and how we were hoping to work with influencers. They showed us how we could use the software in a variety of ways to accomplish our goals. We looked at a few other options but they didn't have the same blend of features, analytics, dedicated support, and price that we were looking for. There are a lot of features available so we had a variety of trainings to help our team really hit the ground running. We used Upfluence to sift through millions of influencers and really find the right fit for our campaigns. They helped us ensure that we were getting in front of the audience we needed with powerful analytics we couldn't find elsewhere. The best part about Upfluence is that they make find influencers from their massive non-opt-in database easy and they give you all the data you need to make the right decision. We also were able to manage our campaign and effectively track the ROI. Upfluence has really helped our team's performance and efficiency. 10/10 would recommend! **What do you dislike about Upfluence?** They are constantly improving the UI and features so there isn't much to dislike. **Recommendations to others considering Upfluence:** Book a consultation. They will walk through your use case and help make sure it is a great fit. **What problems is Upfluence solving and how is that benefiting you?** Efficiently finding influencers and ambassadors for our campaigns, reaching out to them at scale, managing the campaign, and tracking the results. It has really increased our efficiency and scope. ### 37. Great Discovery Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Abby K. | Senior account manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2021 **What do you like best about Upfluence?** The toggle feature when discovering new talent **What do you dislike about Upfluence?** I believe there are tokens; I'd prefer if the features were unlimited **What problems is Upfluence solving and how is that benefiting you?** Saving so much time sourcing and contacting new talent to onboard & work with! **Official Response from Barbara Guet:** > Thank you for your review! Great to hear that Upfluence is helping you discover and onboard exciting new creators for your business. Our Free Chrome Plugin has a limited number of profiles users can access daily, however, the full software platform does not have any limitations. Feel free to contact us if you have more questions on this, we're happy to help! ### 38. Useless - We got tricked into a 12 month agreement **Rating:** 0.0/5.0 stars **Reviewed by:** David P. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2021 **What do you like best about Upfluence?** Nothing at this point. Unwilling to work with us to find a resolution for a system that does not benefit us. **What do you dislike about Upfluence?** They gave us these 2 options. We chose the Monthly thinking it would be month to month, but turns out hidden in the contract was billed monthly for 12 months. The way it was presented was very sly. Through the confusion, they have yet to release us from the contract for a platform that is not beneficial to us, and has not helped in any way. Starter Plan + complimentary Monitor Dashboard paid monthly: $495 per month Starter Plan + complimentary Monitor Dashboard yearly: $4,995 (this saves you an additional $945 for the year) **What problems is Upfluence solving and how is that benefiting you?** We have not solved any issues, and have not seen any benefits thus far. ### 39. Amazing tool with great technical support ! **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas H. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2021 **What do you like best about Upfluence?** We got amazing results with a great qualitative reach ! The UX is very also user-friendly. **What do you dislike about Upfluence?** Honestly, nothing. The product is great and the results are over our expectations. **What problems is Upfluence solving and how is that benefiting you?** Reaching a large and qualitative target with a cost-efficient approach. ### 40. Great tool for vetting influencers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2021 **What do you like best about Upfluence?** We use upfluence for vetting influencers and its the most user friendly and complete tool we've found in the market. Even their freemium is a great tool for vetting. **What do you dislike about Upfluence?** The platform doesn't always match the criteria you're looking for **What problems is Upfluence solving and how is that benefiting you?** We've been using it to vet influencers and it has made the process easier for us in identifying the most suitable influencers ### 41. Top **Rating:** 5.0/5.0 stars **Reviewed by:** Camille G. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2021 **What do you like best about Upfluence?** Perfect service ans a vers complete tools to use everyday and find the perfect partner to work with **What do you dislike about Upfluence?** Nothing everything is perfect! Thank you upfluence **Recommendations to others considering Upfluence:** Easy to use Good quality of support **What problems is Upfluence solving and how is that benefiting you?** Finding the best partners on Instagram was not easy for us. But now it is ### 42. Easy to use even for tech-dummies like me **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2021 **What do you like best about Upfluence?** They have the best customer service and auto-explicative, step-by-step videos you can watch to solve almost all your doubts and issues. **What do you dislike about Upfluence?** Some tricks are still missing (that could make our job much easier): i.e., order top-down your selected influencers, faster influencer selections... **What problems is Upfluence solving and how is that benefiting you?** Having a huge database of influencers to reach out based on keywords, language, location... With Upfluence, I've contacted a relevant number of new influencers and keep track of my mailing history with them! ### 43. Upfluence is fantastic! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2021 **What do you like best about Upfluence?** It is easy to use and navigate through all of the different features. **What do you dislike about Upfluence?** I don't particularly appreciate it when you delete a list, and if you do another search, and want to send another email at a future date, it doesn't keep track of who you have emailed. So this makes it to where you may email someone a second time that already received your first email. **What problems is Upfluence solving and how is that benefiting you?** It helps with marketing and outreach. ### 44. It really helps to make the day-to-day work easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Upfluence?** The discover part and the campaign management tool! **What do you dislike about Upfluence?** It should contain more influencers from my country! **What problems is Upfluence solving and how is that benefiting you?** Measuring Campaigns effectively; I can have it all on one platform; ### 45. Upfluence **Rating:** 5.0/5.0 stars **Reviewed by:** Negin A. | —, Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2021 **What do you like best about Upfluence?** Estimated price for collaboration with the influencers **What do you dislike about Upfluence?** Data for some influencer's profiles are missing **What problems is Upfluence solving and how is that benefiting you?** Estimation on ER and collaboration price ### 46. We used Upfluence to sort through 4 million influencers for our campaign. **Rating:** 5.0/5.0 stars **Reviewed by:** Tom M. | Director, Global Partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2021 **What do you like best about Upfluence?** We loved the customer service that helped us learn. The system was intuitive, easy to use and remarkably comprehensive. It performed as we envision it. Very satisfied. **What do you dislike about Upfluence?** Finishing this campaign is our saddest part. We can't wait to take on another campaign, probably with our partners in India or Dubai. Influencers are being used by 67% of US marketers and growing. **What problems is Upfluence solving and how is that benefiting you?** We were very focused. Our goal was to sort through 4 million influencers to find the perfect ten that would lead our campaign. While we worked simultaneously on other campaigns, the international one we did for Taiwan Tourism with where we used Upfluence most. It helped us research, reach out to and make the best decisions on the influencers we finally picked. ### 47. Accurate and incredibly time saving influencer tool **Rating:** 5.0/5.0 stars **Reviewed by:** Alex J. | Head of Impact and Planning, Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2021 **What do you like best about Upfluence?** The UI, very easy for anyone to use And the search system makes it very easy to narrow the results down to who you want **What do you dislike about Upfluence?** Can't think of anything really, nothing springs to mind **What problems is Upfluence solving and how is that benefiting you?** Manual influencer identification takes so much time (and is often inaccurate). We find better influencers quicker with Upfluence ### 48. Easy Onboarding, helpful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Tom S. | Influencer and Affiliate Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Upfluence?** The platform is user-friendly and easy to navigate. Alexis was great to onboard with and walk through the capabilities. **What do you dislike about Upfluence?** Paying influencers through the platform has a pretty high price tag on it. **Recommendations to others considering Upfluence:** They are a cost-effective, easy to set up and use platform. Their sales and onboarding team are both excellent and make life much easier. **What problems is Upfluence solving and how is that benefiting you?** Sourcing influencers based on search parameters has cut that processing time significantly. ### 49. Great Platform, Wish They'd Be More Collaborative with Contracts **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2021 **What do you like best about Upfluence?** I think the search tool is my favorite tool. It makes it easy to get down into the nitty gritty and find high-quality, dedicated content creators. **What do you dislike about Upfluence?** I don't like they way they handle contracting. Forcing a year-long contract feels almost like desperation to keep payments coming in for a full year, customer service doesn't have to be as dedicated because you're locked into the contract... not a great retention play in my opinion. I think even a quarterly option would be great to help smaller companies use these amazing tools to help them grow instead of saying, "Sorry, you can't sit with us unless you can commit to shelling out 10,000 minimum without knowing if our tool will work for you in the long term." **Recommendations to others considering Upfluence:** Be sure you're going to use and like the tool. **What problems is Upfluence solving and how is that benefiting you?** Really, just finding influencers. The search tool is great. Workflows, emails and campaigns need a little work (you can't edit email templates in the email section for campaigns, only in the campaign section, for example." ### 50. Upfluence is great for helping me source influencers for my clients! It gives a great selection! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Upfluence?** I like that it sources by keywords and specifics. It really helps to break things down and makes searching so much easier. **What do you dislike about Upfluence?** Sometimes it can be difficult. We don't always get e-mails from the influencers, and sometimes it gives inacurate information, but other than that it's great! **What problems is Upfluence solving and how is that benefiting you?** I am able to source 100 influencers in a much shorter amount of time and I like that everything is in one place so that I can go back to it and answer emails, questions, etc. it's organized which helps me so much! ## Upfluence Discussions - [Does your software handle influencer payments?](https://www.g2.com/discussions/influencer-payments-2f29bd6a-de00-4f78-ade7-4b26d3ff7346) - 1 comment, 2 upvotes - [How can I analyze my campaign’s performance?](https://www.g2.com/discussions/performance-measurement) - 1 comment, 2 upvotes - [How can I manage my campaign on Upfluence Software?](https://www.g2.com/discussions/campaign-management) - 1 comment, 2 upvotes - [Can I contact influencers directly within the platform?](https://www.g2.com/discussions/influencer-outreach) - 1 comment, 2 upvotes - [What is influencer marketing platform?](https://www.g2.com/discussions/upfluence-what-is-influencer-marketing-platform) - 1 comment - [View Upfluence pricing details and edition comparison](https://www.g2.com/products/upfluence/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-07+03%3A18%3A06+-0500&secure%5Bsession_id%5D=6641a469-c7c9-42ea-a279-fbbff6e6d3ae&secure%5Btoken%5D=da3faae638cfa499a246ce88c668aadc9500b7aea42d058bd54792969da650d8&format=llm_user) ## Upfluence Features **Identify** - Blogger Database - Blogger Search Engine - Selection Criteria **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Manage** - Import/Export - Automatic Follow-up - Multichannel Outreach - Product Tracking - Content Scheduling **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Results** - Curation - Reports and Visualization - Campaign Analytics ## Top Upfluence Alternatives - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) - 4.3/5.0 (401 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (554 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews)