Upfluence Features

Identify (3)

Blogger Database: Software has a database of content creators who can be reached through the system. Those that use a database typically do not use a search engine. 33 reviewers of Upfluence have provided feedback on this feature.
Blogger Search Engine: Based on 34 Upfluence reviews. Software uses a search engine to locate and identify content creators. Those that use a search engine typically do not have a database.
Selection Criteria: As reported in 33 Upfluence reviews. A set of rules and selections to narrow down the candidates.

Manage (5)

Import/Export: A way to add new content creators or export their information to another system. This feature was mentioned in 30 Upfluence reviews.
Automatic Follow-up: Reminders or scheduling for continued dialogue. 12 reviewers of Upfluence have provided feedback on this feature.
Multichannel Outreach: Enables communication through at least two channels (text, email, social, phone, etc.) 28 reviewers of Upfluence have provided feedback on this feature.
Product Tracking: As reported in 25 Upfluence reviews. Manages the delivery of review samples to bloggers and any returns that are required.
Content Scheduling: Based on 13 Upfluence reviews. A calendar to plan an influencer campaign with multiple blogs and events.

Results (3)

Influencer Marketing (14)

Influencer Recruitment: Based on 82 Upfluence reviews and verified by the G2 Product R&D team. Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Influencer Scoring: Based on 84 Upfluence reviews and verified by the G2 Product R&D team. Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Audience Analysis: Based on 86 Upfluence reviews and verified by the G2 Product R&D team. Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation: Based on 85 Upfluence reviews and verified by the G2 Product R&D team. Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration: Based on 79 Upfluence reviews and verified by the G2 Product R&D team. Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management: Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. This feature was mentioned in 54 Upfluence reviews.
Content Approval: Based on 71 Upfluence reviews and verified by the G2 Product R&D team. Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics: Based on 75 Upfluence reviews and verified by the G2 Product R&D team. Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards: Based on 74 Upfluence reviews and verified by the G2 Product R&D team. Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools: Based on 71 Upfluence reviews and verified by the G2 Product R&D team. Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Influencer Whitelisting: Based on 41 Upfluence reviews and verified by the G2 Product R&D team. Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.
Influencer Compensation: Provides features for compensating influencers for their work. 42 reviewers of Upfluence have provided feedback on this feature.
Social Commerce: Supports social commerce capabilites such as shoppable content. 19 reviewers of Upfluence have provided feedback on this feature.
E-Commerce Integration: Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. 25 reviewers of Upfluence have provided feedback on this feature.

Agentic AI - Influencer Marketing Platforms (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives