--- title: Touchpoint MX Reviews meta_title: 'Touchpoint MX Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 15 reviews by the users' company size, role or industry to find out how Touchpoint MX works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 15 scale: '5' date_modified: '2026-07-21' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Touchpoint MX Reviews **Vendor:** The Touchpoint Group **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 15 ## About Touchpoint MX Touchpoint MX is a marketing automation platform built in New Zealand that helps businesses deliver personalised, data-driven customer journeys across email, SMS, surveys, and loyalty programs. Designed for marketing and CX teams, it connects communication, engagement, and retention into one secure, easy-to-manage platform. MX enables teams to segment customers, trigger real-time campaigns, and track results without complex integrations. From onboarding workflows to loyalty rewards and survey follow-ups, MX helps brands automate at scale while maintaining a personal touch. Trusted by enterprise organisations and ISO 27001-certified, Touchpoint MX combines enterprise-grade security with local support and customisable automation so you can reduce churn, grow lifetime value, and build long-term customer relationships — all within a single platform. ## Touchpoint MX Pros & Cons **What users like:** - Users appreciate the **intuitive interface and multichannel capabilities** of Touchpoint MX for efficient campaign management. (2 reviews) - Users appreciate the **robust analytics** of Touchpoint MX, benefiting from real-time reporting and campaign optimization. (1 reviews) - Users value the **advanced automation features** of Touchpoint MX, enhancing their multi-channel marketing efforts efficiently. (1 reviews) - Users appreciate the **advanced automation efficiency** of Touchpoint MX, enhancing their multi-channel marketing strategies effectively. (1 reviews) - Users appreciate the **advanced automation features** of Touchpoint MX, enhancing their marketing efficiency and effectiveness. (1 reviews) - Customer Engagement (1 reviews) - Ease of Use (1 reviews) - Users appreciate the **easy implementation** of Touchpoint MX, allowing them to quickly leverage its marketing capabilities. (1 reviews) - Easy Integrations (1 reviews) - Easy Setup (1 reviews) **What users dislike:** - Users face **API issues** with Touchpoint MX, including integration challenges and concerns over security risks. (1 reviews) - Users find the **difficult setup** of Touchpoint MX challenging, facing multiple issues during the initial implementation. (1 reviews) - Users find the **high complexity** of Touchpoint MX's setup process challenging and not straightforward during implementation. (1 reviews) - Users face **integration challenges** with Touchpoint MX, which complicates workflow customization and raises API security concerns. (1 reviews) - Users express concerns about the **lack of customization** in Touchpoint MX, limiting their ability to tailor workflows effectively. (1 reviews) - Lack of Integrations (1 reviews) - Users find the **learning curve steep** , facing challenges during the initial setup and implementation process. (1 reviews) - Limited Customization (1 reviews) - Software Bugs (1 reviews) - Workflow Issues (1 reviews) ## Touchpoint MX Reviews ### 1. Streamlined Research with GDPR-Ready Solutions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2026 **What do you like best about Touchpoint MX?** I really like Touchpoint MX's tightly integrated combination of GDPR-native segmented automation workflows and unified cross-channel touchpoint tracking, which supports my work in market research recruitment and customer insight analysis. The audience segmentation engine is fantastic for B2B German business outreach, allowing me to build distinct audience groups filtered by industry, company size, and location, with fully automated multi-step research invitation sequences. The centralized touchpoint journey mapping dashboard is a big help, consolidating user interactions into one profile and providing concrete evidence for brand strategy reports. The audit logging functionality is a standout for compliance, generating easily exportable audit files. I also appreciate its lightweight, customizable campaign dashboard tailored to research recruitment KPIs, allowing quick adjustments mid-campaign. These features streamline my work and make Touchpoint MX indispensable for our research and consulting projects. **What do you dislike about Touchpoint MX?** Team role permissions are overly rigid for our layered consulting team structure. Our staff is split into lead researchers, junior analysts, and client-facing account managers, each requiring distinct access levels to edit outreach sequences or view sensitive audience data. Touchpoint MX only supports individual user permission adjustments, with no pre-built bulk role groups. When onboarding multiple new junior analysts, I have to manually restrict access to every active research campaign one user at a time, which becomes cumbersome when running 8–10 concurrent regional market studies. The platform lacks customizable role groups and bulk access controls, only allowing manual, user-by-user permission adjustments for every individual campaign and audience list. It also lacks permission audit reports, forcing me to manually verify user access for German GDPR compliance reviews. Its automation segmentation only supports single-condition rules, with no ability to stack multi-variable filters for industry, region, and past engagement. This forces me to build duplicate audience lists and redundant outreach sequences for precise B2B respondent targeting. **What problems is Touchpoint MX solving and how is that benefiting you?** I use Touchpoint MX to automate GDPR-compliant outreach, unify customer touchpoints, and simplify participant recruitment. It saves time on manual tasks, improves engagement data accuracy, ensures compliance, and aligns research data seamlessly with Qualtrics. ### 2. GDPR-Compliant, All-In-One CX Solution for Germany **Rating:** 4.0/5.0 stars **Reviewed by:** Bosko L. | Real Estate Document Manager, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Touchpoint MX?** I like how Touchpoint MX combines strong GDPR-compliant customer experience management with an easy-to-use, all-in-one platform, which is perfect for our team operating in Germany. Its built-in GDPR and data privacy features provide huge peace of mind with straightforward and reliable consent management, data tracking, and compliance controls—this is critical in the German market. I really appreciate the unified dashboard for surveys, feedback, NPS/CSAT, and customer engagement, as everything is in one place, so we don’t have to switch between multiple tools to understand customer sentiment. The automation for follow-ups and alerts also saves a lot of time, enabling us to respond to negative feedback or reach out to satisfied customers quickly without manual work. **What do you dislike about Touchpoint MX?** While Touchpoint MX works well for our core customer experience needs in Germany, there are a few areas that could be better. First, the customization of dashboards and reports is somewhat limited. We can’t fully tailor widgets or layouts to match our team’s specific needs, so we often need to export data to Excel for further formatting. Second, advanced automation workflows can be tricky to set up without technical support. Some of the logic feels rigid, and more flexibility would help us respond to customer feedback more efficiently. Third, German-language support in some advanced features is not as polished as the core interface. A few translations feel incomplete, which can cause minor confusion during daily use. **What problems is Touchpoint MX solving and how is that benefiting you?** Touchpoint MX solves GDPR compliance and data management challenges, providing peace of mind and efficiency by centralizing customer data. It eliminates disconnected experiences by unifying data across platforms, enabling personalized interactions for our German customers. ### 3. Transformative CX Operations Hub **Rating:** 4.0/5.0 stars **Reviewed by:** Evan B. | Digital Marketing Specialist, Furniture, Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Touchpoint MX?** I like how Touchpoint MX turns abstract customer experience work into visual, actionable, cross-team alignment, which is something very few CX tools do well for mid-market B2B teams. The customer journey mapping builder stands out as it is intuitive enough for non-designers to create clean, professional journey maps without any training, yet powerful enough to capture every stage, touchpoint, emotion, pain point, and opportunity. Sharing these maps across marketing, sales, and customer success helps everyone understand the full customer path—not just their piece. It's valuable because it lets us map every stage, touchpoint, emotion, pain point, and opportunity in one visual layout without needing design skills. We can drag and drop stages, add customer feedback, and tag frustrations, linking real survey comments or support tickets to the right moment in the journey. Everyone can see the same map and understand where handoffs break down, where confusion happens, and where we delight customers. We no longer have to guess—it's all laid out clearly with evidence. The initial setup of Touchpoint MX was straightforward and not overly technical, something a B2B team can handle without needing a dedicated IT or ops person. **What do you dislike about Touchpoint MX?** Reporting and analytics are solid for high-level insights, but they lack more advanced filtering, segmentation, and customization options. We often need to export data to build stakeholder-specific dashboards, which adds an extra step. More flexible reporting—like being able to track pain points by segment, journey stage, or revenue impact—would help us make a stronger business case for CX improvements. **What problems is Touchpoint MX solving and how is that benefiting you?** I use Touchpoint MX to map customer journeys, align cross-team efforts, centralize feedback, and track satisfaction. It solves feedback disconnection and blind spots in the customer experience, letting us work from shared journey maps instead of assumptions. ### 4. Intuitive Interface, Minor Integration Hiccups **Rating:** 4.0/5.0 stars **Reviewed by:** Priya K. **Reviewed Date:** February 03, 2026 **What do you like best about Touchpoint MX?** I like Touchpoint MX because of its intuitive interface, which allows the marketing team to quickly set up and run campaigns. I also appreciate its multichannel marketing capabilities, as it enables us to engage with customers across various channels through a single cohesive interface. **What do you dislike about Touchpoint MX?** I have some issues with Touchpoint MX like integration challenges and workflow customization. I also worry about API security risks and the software is constantly changing. **What problems is Touchpoint MX solving and how is that benefiting you?** I use Touchpoint MX for customer engagement, loyalty programs, and feedback. It solves unstructured data analysis and root cause identification, and helps our marketing team quickly run campaigns across various channels with its intuitive interface and multichannel marketing capabilities. ### 5. Robust marketing automation platform with strong multi channel capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Bernardo V. | CRM, CX Head, Enterprise (> 1000 emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Touchpoint MX?** This platform offers multi-channel marketing capabilities, including email, SMS, web, mobile, and loyalty programs. It features advanced automation with triggered actions, segmentation, and dynamic content. The analytics are robust, providing real-time reporting, ROI tracking, and tools for campaign optimization. Additionally, CRM integration allows for seamless syncing with customer databases. **What do you dislike about Touchpoint MX?** The setup process is not very straightforward, as I encountered several challenges during the initial implementation. **What problems is Touchpoint MX solving and how is that benefiting you?** We rely on it for marketing automation across our unbranded editorial sites, as well as for smaller brands that we prefer to keep separate from our main brand catalogue. ### 6. Touchpoint Group provides CX solutions and services to help businesses improve customer experiences. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Touchpoint MX?** TouchpointMX's platform allows businesses to engage with customers across various channels, such as email, SMS, social media, and more. Customer journey mapping and management tools can help businesses understand the end-to-end customer experience and identify areas for improvement. Data analytics and reporting capabilities allow businesses to gain insights into customer behavior and preferences. Furthermore, TouchpointMX's solutions can help businesses improve customer experiences, increase engagement, and drive revenue. **What do you dislike about Touchpoint MX?** CX platforms can be complex and require a steep learning curve. You may find navigating the platform challenging or understanding how to use its features effectively. CX platforms can be costly, particularly for small businesses or startups. You may experience difficulties integrating the CX platform with existing software or systems within your organization. **What problems is Touchpoint MX solving and how is that benefiting you?** TouchpointMX provides businesses with tools to collect and analyze customer feedback across multiple channels. This helps businesses comprehensively understand customer needs and preferences, enabling them to create more personalized and effective marketing campaigns.ms related to customer experience and marketing, including the benefits of using their solutions. It allows businesses to engage with customers across multiple channels and measure campaign performance. This helps businesses create more effective and targeted marketing campaigns, increasing customer engagement and revenue. ### 7. Discover Touchpoint MX – An ideal way to resolve Image editing **Rating:** 5.0/5.0 stars **Reviewed by:** Iqra M. | Periodontist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Touchpoint MX?** Touchpoint MX has a real-time preview feature which allows me to see immediate visual feedback as I make the edits. It also provides wide range of features such as filters, effects that help achieve professional results. **What do you dislike about Touchpoint MX?** Touchpoint MX has a slow response time which makes it frustating to use. Sometimes it crashes especially when i use large image files. It has a subscription-based pricing mode which is again a disadvantage. **What problems is Touchpoint MX solving and how is that benefiting you?** I don't have to switch between different software tools for image editing tasks, guiding to a more harmonious workflow. It assist me in preparing images that are appropriately edited and preserved. ### 8. Touchpoint mx **Rating:** 3.5/5.0 stars **Reviewed by:** Vanessa K. | Authorization & Appointments setter, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Touchpoint MX?** I like how it keeps me informed on what my customers like and don't like. **What do you dislike about Touchpoint MX?** I don't like how it keeps everyones personal information. **What problems is Touchpoint MX solving and how is that benefiting you?** It's helping me find out what my customers like and don't like and that helps me with my business. ### 9. Marketing at high levels **Rating:** 4.5/5.0 stars **Reviewed by:** Guillermo C. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2023 **What do you like best about Touchpoint MX?** The charts that areself expainatory and the easy access to every tool around **What do you dislike about Touchpoint MX?** Sometimes the menu can be a little ocnfusing and cant refresh the page **What problems is Touchpoint MX solving and how is that benefiting you?** cashflow tracking ### 10. AI Powered automation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2023 **What do you like best about Touchpoint MX?** A powerful marketing automation tool that could take us to the next level in terms of marketing promotions and it's metrics. **What do you dislike about Touchpoint MX?** Customer experience platform is very slow. The performance needs to be improved. **What problems is Touchpoint MX solving and how is that benefiting you?** Touchpoint MX is very effective in marketing automation, also mobile marketing is been a great addition, the metrics and performance of the promotions are easy to access. ### 11. Intuitive one stop shop for marketing needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Touchpoint MX?** Good reporting on dashboard, includes a lot of customization from lead emails to landing pages. **What do you dislike about Touchpoint MX?** It's what you make of it, can be powerful but takes a lot of cusotmization to start. The ready to go funcitons are fairly green and basic. **What problems is Touchpoint MX solving and how is that benefiting you?** Consolidated a lot of our marketing data in a single platform. ### 12. Great experience **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Touchpoint MX?** Ease of use. Ease of implementation. Ease of integration. Frequency of use. **What do you dislike about Touchpoint MX?** Customer support to slow to respond. Number of features. **What problems is Touchpoint MX solving and how is that benefiting you?** Marketing Automation. ### 13. It is the Most Effective Automation Solution. **Rating:** 5.0/5.0 stars **Reviewed by:** Kali c. | Email Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2022 **What do you like best about Touchpoint MX?** I enjoy the majority of the services, such as email integration, marketing automation, content analysis, retargeting to increase engagement, etc, for which we receive accurate data and which are extremely beneficial to me. **What do you dislike about Touchpoint MX?** For the best results, we need to get more specific in terms of automation, such as pinpointing data to locate the customer range, and I believe Touchpoint should cut some prices as well. **What problems is Touchpoint MX solving and how is that benefiting you?** I use the Touchpoint tool in my office because it is an omnichannel marketing automation tool that provides accurate data with content analysis and values our time and money in exchange for good and excellent services. Mainly to use in email marketing. ### 14. Powerful Marketing SaaS Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Jay S. | Google Adwords Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2022 **What do you like best about Touchpoint MX?** Lead acquisition ability with multiple touchpoints like survey, email, mobile push messages are a key element and keep doing engagement and loyalty retention program too. **What do you dislike about Touchpoint MX?** Product demo, as well as inbuilt connecter, are with only know brand services **What problems is Touchpoint MX solving and how is that benefiting you?** Improving loyalty and advocacy is the main pain point covered when using the Touchpoint MX services. ### 15. Touchpoint review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2019 **What do you like best about Touchpoint MX?** As it is SaaS, the software is always ready for action. Simple and easy to use. Always in the forefront of collaborative customer engagement and team is always ready to help which is extremely important to us. **What do you dislike about Touchpoint MX?** Nothing at this stage - Much of the feedback that has been provided have been implemented into the platform or included within the road map. **What problems is Touchpoint MX solving and how is that benefiting you?** The Touchpoint Group have been an absolute pleasure to work with. They have been open and honest and always think with a collaborative customer-centric focus in mind. It has been a pleasure working with Touchpoint Group to solve any issues with no runaround or hidden agenda's. For a full suite of digital marketing options and a responsive team, look no further than the Touchpoint Group. They are a true omnichannel platform that takes valuable customers on a segmented and personalised journey through email, SMS to mobile. They are also experts in Digital Survey's, Gamification, Employee promotions and Loyalty programs. It is fantastic to have a single view of the customer and their behaviours so we can market off the back of that so the message has true meaning. ## Touchpoint MX Discussions - [What is Touchpoint MX used for?](https://www.g2.com/discussions/what-is-touchpoint-mx-used-for) - [View Touchpoint MX pricing details and edition comparison](https://www.g2.com/products/touchpoint-mx/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+17%3A43%3A54+-0500&secure%5Bsession_id%5D=27cae366-3244-486d-a25e-2dacee5b1a91&secure%5Btoken%5D=6a09f6cb8de5d656b68bb69d6ddf57fbc98bcc10b117befe0237a14ccdd1136c&format=llm_user) ## Touchpoint MX Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Touchpoint MX Alternatives - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,025 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - 4.4/5.0 (5,200 reviews) - [Textline](https://www.g2.com/products/textline/reviews) - 4.7/5.0 (379 reviews)