--- title: Touchpoint MX Reviews meta_title: 'Touchpoint MX Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 16 reviews by the users' company size, role or industry to find out how Touchpoint MX works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 16 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Touchpoint MX Reviews **Vendor:** The Touchpoint Group **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 16 ## About Touchpoint MX Touchpoint MX is a marketing automation platform built in New Zealand that helps businesses deliver personalised, data-driven customer journeys across email, SMS, surveys, and loyalty programs. Designed for marketing and CX teams, it connects communication, engagement, and retention into one secure, easy-to-manage platform. MX enables teams to segment customers, trigger real-time campaigns, and track results without complex integrations. From onboarding workflows to loyalty rewards and survey follow-ups, MX helps brands automate at scale while maintaining a personal touch. Trusted by enterprise organisations and ISO 27001-certified, Touchpoint MX combines enterprise-grade security with local support and customisable automation so you can reduce churn, grow lifetime value, and build long-term customer relationships — all within a single platform. ## Touchpoint MX Pros & Cons **What users like:** - Users appreciate the **intuitive interface and multichannel capabilities** of Touchpoint MX for efficient campaign management. (2 reviews) - Users appreciate the **robust analytics** of Touchpoint MX, benefiting from real-time reporting and campaign optimization. (1 reviews) - Users value the **advanced automation features** of Touchpoint MX, enhancing their multi-channel marketing efforts efficiently. (1 reviews) - Users appreciate the **advanced automation efficiency** of Touchpoint MX, enhancing their multi-channel marketing strategies effectively. (1 reviews) - Users appreciate the **advanced automation features** of Touchpoint MX, enhancing their marketing efficiency and effectiveness. (1 reviews) - Customer Engagement (1 reviews) - Ease of Use (1 reviews) - Users appreciate the **easy implementation** of Touchpoint MX, allowing them to quickly leverage its marketing capabilities. (1 reviews) - Easy Integrations (1 reviews) - Easy Setup (1 reviews) **What users dislike:** - Users face **API issues** with Touchpoint MX, including integration challenges and concerns over security risks. (1 reviews) - Users find the **difficult setup** of Touchpoint MX challenging, facing multiple issues during the initial implementation. (1 reviews) - Users find the **high complexity** of Touchpoint MX's setup process challenging and not straightforward during implementation. (1 reviews) - Users face **integration challenges** with Touchpoint MX, which complicates workflow customization and raises API security concerns. (1 reviews) - Users express concerns about the **lack of customization** in Touchpoint MX, limiting their ability to tailor workflows effectively. (1 reviews) - Lack of Integrations (1 reviews) - Users find the **learning curve steep** , facing challenges during the initial setup and implementation process. (1 reviews) - Limited Customization (1 reviews) - Software Bugs (1 reviews) - Workflow Issues (1 reviews) ## Touchpoint MX Discussions - [What is Touchpoint MX used for?](https://www.g2.com/discussions/what-is-touchpoint-mx-used-for) - [View Touchpoint MX pricing details and edition comparison](https://www.g2.com/products/touchpoint-mx/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+09%3A53%3A47+-0500&secure%5Bsession_id%5D=0e4b13bd-da5a-4deb-b349-82a7b31fa762&secure%5Btoken%5D=d1c5146418944f938c5c65d47c28456dd13ebdc57c53b52a14faf1c464df8357&format=llm_user) ## Touchpoint MX Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Touchpoint MX Alternatives - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,025 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - 4.4/5.0 (5,200 reviews) - [Textline](https://www.g2.com/products/textline/reviews) - 4.7/5.0 (379 reviews)