I use Sprout Social to manage my brand's social media accounts. Because of Sprout, I don't have to manually schedule content in each platform. I love having a place where all of our community management lives with the smart inbox so that I can easily do all our community management in one place, not having to go from platform to platform. The reporting is something I use very often, and I think it works really well for my needs. Being able to build out customized reports is fantastic. The initial setup was super easy. Review collected by and hosted on G2.com.

The listening tool is something I really don't understand and don't think does a great job of pulling what I need. It doesn't seem accurate for tracking hashtag campaigns in the past, so we have stopped doing those altogether because of it. On my Sprout app on my phone, I can see things that are trending on social under the publishing tab, and I can't find that in the desktop version and I wish it was there because it's super helpful. I wish I could add a spot for our metric goals and be able to compare those to what's actually happening in reporting. Review collected by and hosted on G2.com.

The ease of use! My favorite features are the 5 start time feature, the shareable links, the organized queues for rejected/needs approval/etc. The approval workflow is great and email notifications and reminders about expiring posts are always so helpful! Review collected by and hosted on G2.com.

The cost is VERY high. If you don't use all the features it's hard to justify the cost. The plans are hard to customize. Review collected by and hosted on G2.com.

After using Sprout Social for a couple of years, what I value most is how it brings publishing, engagement, reporting, and social listening into a single platform. The interface is intuitive, making it easy for both experienced social media managers and new team members to collaborate efficiently.

I particularly appreciate the Smart Inbox, which consolidates messages across multiple social channels and saves a significant amount of time. The reporting capabilities are another standout feature, they're visually clear, customisable, and easy to share with stakeholders, making it much easier to demonstrate campaign performance and ROI.

Overall, it's a reliable platform that scales well for cross-functional teams managing multiple brands or regions. Review collected by and hosted on G2.com.

While Sprout Social is a strong all-in-one platform, there are a few areas that could be improved. The pricing is relatively high, especially for growing teams that need additional seats or premium features. Some advanced capabilities, such as deeper listening or analytics, require higher-tier plans, which can become expensive.

I also wish there were more flexibility in custom reporting and dashboard configuration, as certain metrics and layouts are somewhat fixed. Occasionally, new features or API updates from social networks take some time to be fully supported, so there can be a gap before the latest platform capabilities become available in Sprout Social.

Despite these limitations, the overall user experience and stability have kept it as my team's primary social media management platform. Review collected by and hosted on G2.com.

The social listening tools, coupled with the smart inbox, have proved extremely helpful for our use cases. Scheduling works well, and the tool has proved to be reliable. The UX is fairly good.

We're heavily dependent upon the Opal calendaring tool for content planning, and Sprout's integration with it is pretty solid. Review collected by and hosted on G2.com.

It's extremely expensive. There's not a lot of transparency into how Trellis (the internal AI tool)'s credits are expended, which can make it a surprise when you suddenly run out halfway through the month with no warning. While the initial onboarding was excellent, support since then hasn't been terribly noteworthy. Review collected by and hosted on G2.com.

I use Sprout Social for everything related to social media, like posting content, monitoring interactions, and analyzing performance. I love the mentions monitoring tool because it lets me see in real time when and where our brand is mentioned, so I can respond quickly to any comments. I can schedule posts in advance, see all interactions on a single dashboard, and analyze performance in real time, which is excellent. It's like having a virtual assistant that helps me keep everything organized. Creating automated workflows helps us maintain a consistent advertising calendar. The initial setup was very easy, intuitive, and fast. Review collected by and hosted on G2.com.

I would like the interface to be improved a bit; even though it's good, it sometimes feels heavy. When I'm checking the comments, it gets slow sometimes. Review collected by and hosted on G2.com.

I like the ease of view for all dashboards in Sprout Social. It really helps me develop monthly reports and track the performance of influencer content on our social channels versus in-house content. The initial setup was easy. I like that i'm able to see key performance per post and how that's compared to last month's overal performance, including engagement, views, likes, comments, shares. Review collected by and hosted on G2.com.

Overall, I do like the Sprout Social Platform. I wish there was a dashboard for Influencer campaign management or a report on social performance that could be translated into a full deck Review collected by and hosted on G2.com.

It's easy to set up an API to automatically post on my company's X account. It's also great for getting insights on performance across my different accounts Review collected by and hosted on G2.com.

I dislike that the API I set up to automatically post articles on LinkedIn doesn't pull in the preview photo of the article. Additionally, it doesn't have the capability to automatically post on Instagram. Also, the preview photos don't generate when posting from the mobile app, only from the desktop Review collected by and hosted on G2.com.

It's easy to use, it's reasonably intuitive, and the learning curve isn't that steep. The basics are very plug and play. Review collected by and hosted on G2.com.

There are elements of the platform that aren't always clear on how to use them and really build upon your strategy, and there can be an element of always needing to upgrade to understand how a new feature or a feature you don't currently have works with your startegy or plan. I also don't think that the analytics, especially around collaboration posts, are strong; it can occasionally also give you drastically conflicting data. Any extreme result I'd double-check with the platform's insights.

I'd also add that the sign-off process is broken: you need two seats for a senior team member to make amendments to posts. It means that I have to use two different platforms, unfortunately. This is a blind spot because the more embedded we are in your platform, the more likely we are to pay for more features. Review collected by and hosted on G2.com.

It makes the social media posts we're required to make really easy. Being able to pretty much instantly get through Facebook, X, Bluesky, and Threads makes that part of the job go much more quickly than having to go through each platform individually. It also makes it easier on people like me who choose not to have social media accounts by making it for the company. We use it every day, at least ten times a day and going through Sprout makes that work go much more smoothly. And once our social media accounts were linked it was ready to go instantaneously, so there was no worry about not being able to post for a time. Review collected by and hosted on G2.com.

I would like it if Sprout had an easier way to keep track of what you've posted about already. I write 10 posts every day I use it and it becomes hard to keep track of what I've posted about because it defaults to tracking posts over like two weeks instead of that day. Similarly, the services defaults to tracking posts on eastern time, and as a user in a different time zone we need to consider when posts are actually going up. Review collected by and hosted on G2.com.

I love the scheduling calendar and the approval process, and how they make it easy to manage and edit my direct report’s initial posts. I also really like the campaign and tagging functionality, along with the ability to collect external approvals. Review collected by and hosted on G2.com.

I find it difficult to use the tool to ideate or draft content when a campaign is still in its early stages. For that part of our workflow, we still rely on a Google Calendar format. Even though the calendar in Sprout is where we keep our actual posts once they’re drafted and approved, it’s not as easy to use for early-stage planning. Review collected by and hosted on G2.com.