Sprout Social Influencer Marketing Reviews & Product Details

I love the abiliy of this platform to track influencer content lifecycle from creation to performance decline. The setup was fast. Review collected by and hosted on G2.com.

I find the lack of insight into audience sentiment towards specific influencers challenging. I also feel that the dynamic budget optimization suggestions during live campaigns could be improved. Review collected by and hosted on G2.com.

I appreciate how Sprout Social Influencer Marketing saves our team time in the discovery process and streamlines our efforts across our team. I love the feature that elevates similar creators like the ones we've added to a campaign, which helps us build out more targeted lists of creators, expanding our pitching efforts and reaching new people we may not have found ourselves. The setup process is quick and simple. Review collected by and hosted on G2.com.

We currently don't utilize the outreach or contract features because we feel that they aren't custom enough Review collected by and hosted on G2.com.

I like the strong filtering option for narrowing down influencer lists quickly. It made the initial setup smooth. Review collected by and hosted on G2.com.

I wish there was a gamification feature to motivate influencer participation. Review collected by and hosted on G2.com.

I use Sprout Social Influencer Marketing for social media scheduling and community management, which really helps in streamlining my workload. I like the influencer discovery feature because I can see statistics, profiles, and demographics. The search function is important to me, as I like how I am able to discover people and also add them to the list. Additionally, the initial setup was very easy. Review collected by and hosted on G2.com.

The rates are not accurate. It would be helpful to get in contact with their managers and not let people alter rates without confirming. Review collected by and hosted on G2.com.

It takes the guesswork out of influencer management. Instead of manually creating spreadsheets and tracking everything yourself, the platform handles it all for you—and more. Review collected by and hosted on G2.com.

Honestly, there’s very little to dislike. The platform is intuitive and user-friendly, and I haven’t found another influencer management tool that’s as advanced or comprehensive. Review collected by and hosted on G2.com.

I enjoy the key words. I like that it will recommend similar creators as the one you're looking at. I like how the social handles are hyper linked. I like the location filters. Review collected by and hosted on G2.com.

The AI search isn't as refined as it could be. It will pull up things that are completely unrelated to what I'm searching for. Review collected by and hosted on G2.com.

I love how Sprout Social Influencer Marketing streamlines our processes and requires less manual work. The automated content monitoring and reporting are particularly valuable because they eliminate a lot of manual tasks we used to do. The initial setup was very easy, and we've mostly appreciated the continued updates to the platform. Review collected by and hosted on G2.com.

Since the sourcing feature was updated, it is less easy to search for specific influencer niches. Additionally, sometimes the reporting metrics are not updated to match what we can see natively on social media platforms. This specifically reverts us to manual work compiling reporting. Review collected by and hosted on G2.com.

I appreciate Sprout Social Influencer Marketing for helping me engage with potential collaborators by finding the right people and filtering out those who aren't an ideal fit. I particularly like the ability to find individuals that fit my brand and flag those with content warnings that we impose. It's also great for reporting and data collection, and I found the initial setup to be very easy. Review collected by and hosted on G2.com.

price estimates per content type are not accurate; most influencer rates are far more than the estimates, especially for reels. Review collected by and hosted on G2.com.

The platform streamlines and centralizes the entire influencer workflow. From discovery and vetting to content tracking and performance reporting, everything lives in one platform which saves a significant amount of time for our team.

It's so easy to use and I also appreciate the ability to clearly track performance metrics, audience demographics and ROI.

Overall, it simplifies influencer management while still providing the level of data and organization needed to run strategic, results-driven campaigns. Review collected by and hosted on G2.com.

The pricing predictions for collaborations aren’t accurate.

Also, the platform occasionally reports brand collaborations on influencer profiles that aren’t paid partnerships. In some cases, it flags an influencer’s organic post about a product or brand as a collaboration, which can be misleading when you’re trying to identify true partner opportunities. Review collected by and hosted on G2.com.

I like Sprout Social Influencer Marketing because it keeps everything in one place, which is really helpful when we're running multiple campaigns at the same time. It saves us time by simplifying campaign management and makes reporting simple and easy. Review collected by and hosted on G2.com.

I want creator lists to be able to be filtered. Specifically, I want to be able to list them alphabetically. Additionally, it needs to be easier to get information updated when it's found to be no longer correct, even if it was the influencer who entered that data previously. Review collected by and hosted on G2.com.