Sprout Employee Advocacy Reviews & Product Details

Employee Advocacy by Sprout Social is a specialized software solution designed to empower employees to become brand advocates through a user-friendly platform. This tool facilitates the sharing of content with just a few clicks, allowing organizations to leverage their workforce's social networks effectively. By integrating seamlessly with Sprout Social's broader suite of social media management tools, Employee Advocacy enables companies to streamline their social media and advocacy efforts while providing measurable insights into their impact. Targeted primarily at organizations looking to enhance their brand presence and engage employees in marketing efforts, Employee Advocacy caters to a diverse audience, including marketing teams, HR departments, and corporate communications. The platform is particularly beneficial for companies aiming to amplify their reach through authentic employee voices, turning staff into credible ambassadors for the brand. This approach not only enhances brand visibility but also fosters a culture of engagement and collaboration within the organization. Key features of Employee Advocacy include customizable employee newsletters, which help reinforce shared content and keep employees informed about the latest marketing initiatives. The platform also ensures compliance with pre-approved messaging, allowing users to share content confidently while adhering to brand guidelines. Additionally, the ability to measure the return on investment (ROI) of advocacy programs provides organizations with valuable insights into the effectiveness of their efforts, enabling data-driven decision-making. The unique selling points of Employee Advocacy lie in its intuitive design and the ease of use it offers. With a focus on immediate adoption, the platform minimizes the learning curve for employees, encouraging participation and maximizing engagement. By facilitating content circulation within the company and simplifying the sharing process, Sprout Social's advocacy tool stands out as a comprehensive solution for organizations looking to harness the power of their employees in promoting their brand. With over 30,000 brands and organizations served, Sprout Social has established itself as a leader in the employee advocacy space. The platform's ability to drive business forward through social engagement is evident in the success stories of various enterprises that have effectively utilized its features to enhance their marketing strategies. Employee Advocacy by Sprout Social represents a strategic investment for companies aiming to cultivate a strong, engaged workforce that actively contributes to their brand narrative.

Seller

Sprout Social

Discussions

Sprout Employee Advocacy Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Melina Glackin

Used by Relativity and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Sprout Social Solutions

(1)

See how Sprout Social products can work together to solve real problems.

Sprout Employee Advocacy Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Sprout Employee Advocacy, and what problem is it built to solve?

Sprout Employee Advocacy is part of Sprout Social’s AI-powered social intelligence platform, which turns social media signals into actionable business insights. Advocacy is one of the solutions in its suite for helping businesses use social activity to support their work.

What languages does Sprout Employee Advocacy support?

Sprout Employee Advocacy supports 1 language: English.

What company sizes and industries is Sprout Employee Advocacy the best fit for?

Sprout Employee Advocacy appears across small, mid-market, and enterprise organizations, with the strongest concentration in mid-market teams. The industries with the clearest representation include software, marketing, and IT services.

Company size — Mid-market: The most represented size segment.
Company size — Enterprise: Also well represented among larger organizations.
Company size — Small business: Present among smaller organizations as well.
Industry — Computer Software: One of the most represented industries.
Industry — Marketing and Advertising: A notable area of use.
Industry — Information Technology and Services: Also represented among users.

How long does it take to implement Sprout Employee Advocacy across a team?

Implementation time varies, but one to three months is the most commonly reported timeframe. Some teams describe going live faster, including within a day or in under a month.

Time to go live	Relative frequency
1–3 months	Most commonly reported
Under 1 month	Also reported
Under 1 day	Also reported

What customer support options does Sprout Employee Advocacy provide, and how do users find the overall support experience?

Sprout Employee Advocacy offers 24/7 live-representative support. The support experience is often described as responsive, knowledgeable, and hands-on, particularly during setup and when teams need help; some users have found it difficult to reach customer service.

What features or capabilities could make Sprout Employee Advocacy even more useful?

Teams would find the product more useful with deeper insight into performance and more flexibility in how they share and manage content.

Expand analytics with more granular, customizable reporting and clearer measures of engagement and reach.
Broaden social-channel and content support, including requests for Instagram sharing and native video.
Give teams more control over messaging, notifications, and content workflows, including easier ways for users to contribute content and for admins to manage it.

G2 reviews are authentic and verified.

Here's how.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

6/14/2022

"Bambu makes sharing content with your customers & prospects easy!"

4.5/5

What do you like best about Sprout Employee Advocacy?

How easy it is to share or schedule posts on multiple channels. Review collected by and hosted on G2.com.

What do you dislike about Sprout Employee Advocacy?

Have not found anything I dislike yet about the tool. Review collected by and hosted on G2.com.

Recommendations to others considering Sprout Employee Advocacy:

Make sure your employees are reminded that the tool is available to them and when there is new content available on the site! Review collected by and hosted on G2.com.

What problems is Sprout Employee Advocacy solving and how is that benefiting you?

The ability for our company to write posts for our employees and share them across social channels. It assures that our social posts are consistent throughout the company. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Employee Advocacy

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We're thrilled to hear that you find Sprout Social Employee Advocacy easy to use for sharing and scheduling posts on multiple channels!

Christina B.

Sales Enablement Specialist

Information Technology and Services

Mid-Market (51-1000 emp.)

11/30/2021

"Easy to Use Social Media Insights Tool"

4/5

What do you like best about Sprout Employee Advocacy?

This is an easy to use tool, and is good fun to review the Leaderboard across our departments & teams as well as scheduling out content shares/social selling features throughout any given week. Review collected by and hosted on G2.com.

What do you dislike about Sprout Employee Advocacy?

It seems a bit "hiding in plain sight" to create a unique, new story or share. This could be brought more to the forefront, rather than precanned content that our Marketing team has provided. Review collected by and hosted on G2.com.

What problems is Sprout Employee Advocacy solving and how is that benefiting you?

Getting eyes on insight data / partnering with our Marketing team - who views my content, etc. I like the ease of scheduling cadenced social shares to LinkedIn instead of needing to log in daily and make this part of my routine. The "Set it and forget it" mentality works well with Bambu! Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Employee Advocacy

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We're pleased to hear that Sprout Social Employee Advocacy has been beneficial for scheduling social shares and gaining insights into content performance. We appreciate your feedback about the need for more visibility for creating unique stories, and we'll take this into account for future enhancements.

Andrea H.

Advisory Board Member

Enterprise (> 1000 emp.)

1/7/2022

"Not effective for influencer marketing"

1/5

What do you like best about Sprout Employee Advocacy?

The platform is easy to navigate, and there isn't much of a learning curve. Review collected by and hosted on G2.com.

What do you dislike about Sprout Employee Advocacy?

Sprout does not allow sharing to Instagram; it does not have an option to share original content, only reshares. There are minimal insights to be gained beyond LinkedIn and Twitter, and even then, only on reshares. Invites expire rather quickly, which causes problems onboarding new members. Review collected by and hosted on G2.com.

Recommendations to others considering Sprout Employee Advocacy:

This might work if you want full-time employees to share company updates periodically, but it is not effective for a brand ambassador program. Review collected by and hosted on G2.com.

What problems is Sprout Employee Advocacy solving and how is that benefiting you?

We attempted to streamline our brand ambassador program with Bambu, but it has not been effective. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Employee Advocacy

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We're sorry to hear about your experience. We understand the importance of sharing original content and gaining insights across multiple platforms. We'll make sure to pass your feedback along to our product team.

Verified User in Computer & Network Security

Mid-Market (51-1000 emp.)

12/2/2021

"Its a great tool, but needs some improvements"

3.5/5

What do you like best about Sprout Employee Advocacy?

I love how user-friendly it is and how you can send newsletters directly from the platform. you can even integrate it into slack and send updates on new posts into different slack groups. Review collected by and hosted on G2.com.

What do you dislike about Sprout Employee Advocacy?

I wouldn't say I like how it is separate from Sprout Social. I know they are working on integrating it better, but it is a hassle as two platforms. Even the analytics is seperate. Review collected by and hosted on G2.com.

Recommendations to others considering Sprout Employee Advocacy:

It is a great tool, and within the next year, they should have it more integrated into SS, which is the main issue right now. Review collected by and hosted on G2.com.

What problems is Sprout Employee Advocacy solving and how is that benefiting you?

The problem I am solving with this is employees are no longer posting on their own and using the wrong messaging. Benefits: Employees seemed more engaged with Bambu than other advocacy platforms. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Employee Advocacy

edit

We're glad to hear that you find Sprout Social Employee Advocacy user-friendly and valuable for sending newsletters and integrating with Slack. We understand your feedback about the separate platforms and are actively working on integrating them better. We appreciate your patience and continued support.

Jeff G.

Senior Director of Sales Enablement & Training

Mid-Market (51-1000 emp.)

Originally submitted 6/18/2021

"great platform for mass-social sharing adoption"

5/5

What do you like best about Sprout Employee Advocacy?

Easy to use. Simple to set up and link social accounts. As a sales user - very simple!! Great platform marketing rolled out to us. I really like that marketing can write multiple pieces of copy for one asset - that way it doesn't look like we're all sharing and typing the same blurb. Review collected by and hosted on G2.com.

What do you dislike about Sprout Employee Advocacy?

There really isn't anything I dislike about the platform. very solid platform. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Employee Advocacy

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We're thrilled to hear that you find Sprout Social Employee Advocacy easy to use and effective for sales and marketing alignment. Thank you for sharing your positive experience!

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

3/30/2022

"Good social media advocacy tool for getting better engagement"

4.5/5

What do you like best about Sprout Employee Advocacy?

Easy to use

Simple UI/UX

Posts can be shared easily on social media platforms like LinkedIn

Mobile-Friendly and supported Review collected by and hosted on G2.com.

What do you dislike about Sprout Employee Advocacy?

Instagram integration is missing which means we can't share our posts on Instagram. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Employee Advocacy

edit

Thank you for your feedback on the missing Instagram integration. We'll make sure to pass this along to our development team for consideration.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

12/8/2021

"Bambu for Social Optimization"

4.5/5

What do you like best about Sprout Employee Advocacy?

I like that Bambu allows for sharing throughout the company, it makes it easier to share content about the company to people's networks. Review collected by and hosted on G2.com.

What do you dislike about Sprout Employee Advocacy?

I think overall Bambu is a great tool but I could use more training on it, make training easily accessible or make more people aware of what is offered training wise. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Employee Advocacy

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We appreciate your feedback about the need for more accessible training, and we will work on making training more readily available.

Matt R.

Content Account Executive

Small-Business (50 or fewer emp.)

12/15/2021

"Bambu - Social Collaboration"

4/5

What do you like best about Sprout Employee Advocacy?

It's great being able to have your marketing team create social posts with links/assets that can easily be posted and shared across a variety of different platforms. Review collected by and hosted on G2.com.

What do you dislike about Sprout Employee Advocacy?

There's really not too much that I dislike. It's pretty straightforward. Review collected by and hosted on G2.com.

Recommendations to others considering Sprout Employee Advocacy:

It's definitely a solid tool for sales-wide social collaboration. Review collected by and hosted on G2.com.

What problems is Sprout Employee Advocacy solving and how is that benefiting you?

Solving the issue of BDR's and Sales professionals not being as active on social media as they should be, and it's great trying to increase our team's social selling capabilities. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Employee Advocacy

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Thank you for the positive feedback! We're happy to hear that Sprout Social Employee Advocacy is helping to increase your team's social selling capabilities.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/31/2021

"Simple and streamlined tool for getting an entire company onboard to employee advocacy"

4.5/5

What do you like best about Sprout Employee Advocacy?

I love how easy to use the tool is. In just a short 15-minute company-wide session, employees were onboarded and already using the tool with no problems. As the Admin, it was very simple to set up and maintain. Also love the ability to create teams and share relevant content per department, industry, role, etc. Review collected by and hosted on G2.com.

What do you dislike about Sprout Employee Advocacy?

Cannot tag companies or user profiles when drafting post copy to be shared with employees. Review collected by and hosted on G2.com.

What problems is Sprout Employee Advocacy solving and how is that benefiting you?

Brand awareness and content distribution. The marketing team did not have a strong lead generation strategy through content distribution, and many times great content would be wasted just sitting on the blog and not being shared in channels, communities, forums, etc. Through employee advocacy, content was widely shared and the employees were also building their own brand that was aligned with where the worked and the industries they knew best. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Employee Advocacy

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We're happy to hear that Sprout Social Employee Advocacy has been beneficial for your brand awareness and content distribution. We appreciate your input about the tagging feature and will consider it for future improvements.

Verified User in Computer & Network Security

Mid-Market (51-1000 emp.)

11/4/2021

"Bambu"

5/5

What do you like best about Sprout Employee Advocacy?

I enjoy how easy Bambu makes it to reshare pre-written posts to employees' social media. Review collected by and hosted on G2.com.

What do you dislike about Sprout Employee Advocacy?

After an update I sometimes have to relog into my accounts such as LinkedIn, but its not a huge hassle as it doesn't happen often. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Employee Advocacy

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We're glad to hear that you find Bambu easy to use for resharing pre-written posts on social media. We appreciate your feedback.