The new dashboard is both intuitive and easy to navigate - with it being easy to see which campaigns are live and how the different media being used are performing. It's also great we are able to download PDF and CSV reports to see the granular data as to how the campaign is performing in greater depth. Review collected by and hosted on G2.com.

The campaign creation with AI aspect sometimes doesn't interpret things quite right, but provides an interesting feature which I'm sure will continue to improve. Review collected by and hosted on G2.com.

Access to a wide range of social channels through a relatively seamless process makes it so easy to run campaigns. The team are very helpful in both campaign proposals and setup, meaning that we can on board new clients pretty quickly. Access to the dashboard allows us to get real time insights into campaigns rather than having to request data from Review collected by and hosted on G2.com.

There were some teething issues with the self-service system rolled out, but they seem to have been addressed now. Also, we're not always able to setup tracking properly with clients which impacts on the performance and optimisation of campaigns, but this is more of client issue than Gaia - it just has an impact on the performance! Review collected by and hosted on G2.com.

Reaching a wider audience than we usually would with job listings Review collected by and hosted on G2.com.

Setting it up can take quite a bit of time and may feel lengthy. Review collected by and hosted on G2.com.

Gaia's services and team are fantastic. Brilliant social media campaigns with a well experienced and knowledgeable team. Big thanks to Denise, Kasia and Blazej specifically. Review collected by and hosted on G2.com.

There are no disadvantages to using Gaia. Review collected by and hosted on G2.com.

Gaia has been a game-changer for us in scaling recruitment marketing globally. As a newly established entity, we needed a cost-effective way to build our employer brand, and Gaia made that possible. The AI-driven campaign management helped optimize budgets while running multi-channel recruitment ads across key markets like the US, Portugal, India, and Vietnam. We saw solid engagement—over 120K interactions and 78K clicks. The dedicated customer success team (shoutout to Maryam, Joel, Adam, and Charlotte) has been fantastic, ensuring smooth execution and quick turnaround when needed. Review collected by and hosted on G2.com.

One area where Gaia could improve is expanding its integrations with regional job boards and recruitment platforms. While it performs well on social channels, having access to more localized platforms could enhance targeting even further. Also, while the AI optimization is useful, some additional transparency in how the budget is allocated across platforms would be great. Review collected by and hosted on G2.com.

We have an extremely helpful Account Manager in Charlotte, who is knowledgeable and very responsive when we need her. We also value that we can reach multiple SM channels in one go which allows us to 'spread the word' far & wide about the fabulous opportunities we have within Victrex easily and effectively! It also integrates with our ATS system seamlessly which provides us with the analytics we need into that system too! Review collected by and hosted on G2.com.

Again having a knowledgeable and helpful Account Manager who is always there to help! I think personally there are no downsides of using Gaia for our online campaigns. Review collected by and hosted on G2.com.

In therory, it should reduce workload and workout targeted reach. Review collected by and hosted on G2.com.

Very poor customer service.

Poor onboarding

Poor software - unintuitive.

Slow turnaround.

No email alerts.

The dashboard is very underdeveloped.

AI artwork average doesn't match the brand guidelines.

Questionable data. Review collected by and hosted on G2.com.

Gaia has helped us deliver recruitment campaigns to a more passive audience without the required internal expertise. The platform is easy to use, the team are great at communicating and campaigns are simple to brief in to their designers. Review collected by and hosted on G2.com.

The dashboard was slightly difficult to utilise however this has been rectified with a new, updated version. Review collected by and hosted on G2.com.

New way of advertising in the market. Blazej and Densie were extremely supportive with set up and getting everything live. Review collected by and hosted on G2.com.

Platform was hard to use for feedback on creatives, however the team supported this. No compulsory option for cv uploads and screeners. Review collected by and hosted on G2.com.

Team was epic helping us set up a huge campaign for a complex set of roles within the public sector. Super easy to work with, straight forward product and regular reporting which our clients loved. Incredibly easy to set up and we will be using them again for future campaigns. Review collected by and hosted on G2.com.

Nothing negative to say, keep doing what you are doing. Review collected by and hosted on G2.com.