SOCI has been an invaluable asset to our marketing efforts since we started using it in November 2023. As a Marketing Manager, I appreciate how efficiently and effectively it streamlines our social media and reputation management tasks across our entire portfolio. SOCI has significantly boosted our online presence and has also been essential in ensuring our on-site teams remain accountable. Its user-friendly interface and robust features have played a major role in helping us strengthen our online reputation and achieve our marketing objectives. SOCi is continually evolving, introducing new features and enhancements to their products. The addition of Genius has made a noticeable difference by reducing the workload for our teams, while still maintaining accountability for social media and reputation responsibilities. With the upcoming launch of Genius Agents, I am genuinely excited to see how these agents will take ownership of tasks and further ease the daily workload for both our teams and myself. Overseeing 37 locations as a single person, these kinds of tools are exactly what I seek in a vendor partnership. Review collected by and hosted on G2.com.

The 'Discovery' tab in SOCI doesn't offer engaging or industry-relevant content for us, and I find the SOCiGo mobile app to be underwhelming. Despite these issues, they are relatively minor when weighed against the platform's many advantages. Personally, I prefer using the website on my mobile device rather than the app, as it feels more straightforward. I am optimistic that the app will continue to be developed and see improvements in the near future. Review collected by and hosted on G2.com.

Soci makes it simple to post on multiple platforms across the entire business portfolio. We are able to schedule and monitor content for locations nation wide all in one easy to navigate scheduler page.

Their support team is also top notch and always quick to reply. Review collected by and hosted on G2.com.

Occasionally Soci does feel reactive in its implementation of features.

I feel like our account reps are also very busy and it leave little time outside our short meetings to really dig into the meat and potatoes of the platform. Review collected by and hosted on G2.com.

SOCi makes it easy to manage all my social media accounts, reviews, and business listings from one dashboard. It seriously saves time and keeps things organized.

I really like how I can customize content by location but still keep a consistent brand voice. Perfect if you’re managing multiple locations or franchises. Review collected by and hosted on G2.com.

It’s not the easiest platform to learn at first. There’s a lot going on in the dashboard, and it can feel overwhelming if you’re new.

In the other hand, the mobile version or app doesn’t have the same functionality as desktop. Would love more flexibility when I’m on the go. Review collected by and hosted on G2.com.

What I like best about SOCi is how it brings multiple tools and functions into one platform. It makes managing online presence, customer engagement, and local marketing much more efficient. The centralized dashboard saves time, improves consistency across locations, and makes it easy to monitor reviews, social media, and customer interactions all in one place. The reporting and insights are especially helpful because they provide clear visibility into performance and opportunities for improvement. Review collected by and hosted on G2.com.

The biggest downside of SOCi is that some features can be difficult to find, and the interface can feel a bit cluttered at times. Improved navigation and more customizable reporting options would make the platform easier and more efficient to use. Review collected by and hosted on G2.com.

What I like best about SOCi is that it brings everything together in one place. Managing reviews, social media, and listings across multiple locations is much more efficient, and it saves our team a significant amount of time. Review collected by and hosted on G2.com.

The biggest limitation for us is that some features, like Google Business Profile management, aren't available because we're using an agency account. It would be nice to have full access to all features regardless of account type. Review collected by and hosted on G2.com.

SOCI allows our network of over 75 Franchise locations to consistently be on brand. It allows scalability as we continue to grow, and let's Franchise Owners easily publish content across multiple social channels with easy to use branded libraries. New features like AI review response and genius search ensure our reputation and brand image are always winning. Review collected by and hosted on G2.com.

I can't think of any true downsides to using SOCI. It has been the single best and most used platform in our system. Review collected by and hosted on G2.com.

SOCi is so easy to use and very time efficient for busy small business owners. It allows me to plan my month of social media post and not have to worry about it and focus on other aspects of my business. I love that I can address my reviews all in one place and use the performance data to educate my team on how we are trending. I love the AI ability to help clean up some of my wording in my social media or review post. It is such a great tool that I would highly recommend. Review collected by and hosted on G2.com.

The library for your media can be complicated sometimes. When you need to pull a photo and can't find it. Working to better understand how things are stored. Review collected by and hosted on G2.com.

I love that SOCi is incredibly user friendly but always innovating and improving the platform with the trends of technology. It's also really easy to onboard new locations and manage across locations, which really makes a difference in an emerging brand. Review collected by and hosted on G2.com.

Nothing! I really like SOCi for the platform it provides. The only thing I 'miss' from the old days was more guided 'representative' support, versus a SOCi academy that's not as interactive. Review collected by and hosted on G2.com.

The layout is super helpful and streamlined. Especially with the limited time we have away from the dining floor. I think one tweak if possible would be to see when guest write back. Often time we reach out via email or post on google but know know if and when they reply back to us for speed of recovery. Review collected by and hosted on G2.com.

Sometime the guest opt of of leaving an email address so that we are unable to recover them with a gift card for future use. This I agree with, or they leave a phone number and never get back to us. Having it possible for both option to be automatically available will leave multiple avenues for us to reach out to them. I have seen some profile with no way to contact them back via phone and or email as well. Review collected by and hosted on G2.com.

I like having access to the database of information for all of my locations right at my fingertips. I also appreciate the options to make changes and updates at scale, along with the ability to build my own custom reporting so I can get a bird’s-eye view of performance for things like reviews and social media. The custom tokens for localization are another versatile feature, and they help fine-tune bulk posting when I’m working at scale. Review collected by and hosted on G2.com.

Sometimes the features feel incomplete, rushed, or disjointed from one another. I also frequently experience outages, crashes, or other failures, and there often aren’t any descriptive error messages to explain what went wrong. Some limitations don’t really make sense and feel inconsistent—for example, having the ability to upload a CSV for Facebook and a Google business profile, but not for Instagram. Review collected by and hosted on G2.com.