# Brand+ Marketplace (formerly Smaato) Reviews **Vendor:** Verve Group **Category:** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 13 ## About Brand+ Marketplace (formerly Smaato) Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com ## Brand+ Marketplace (formerly Smaato) Reviews ### 1. One of the best demand sources for Banner ad format **Rating:** 5.0/5.0 stars **Reviewed by:** Phạm Thạch N. | Monetization Manager **Reviewed Date:** October 23, 2022 **What do you like best about Brand+ Marketplace (formerly Smaato)?** Smaato offers one of the best demand sources for Banner ad format **What do you dislike about Brand+ Marketplace (formerly Smaato)?** Interstial ads and Rewarded ads have room to improve **What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you?** The network provides added value to our current ad stack ### 2. Good partners! **Rating:** 4.0/5.0 stars **Reviewed by:** Natalia S. | Head of Ad Monetization, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Brand+ Marketplace (formerly Smaato)?** We use Smaato network in order to monetize our applications. Their support is very helpful and always ready to solve any issues. They have pretty friendly ads, and they support all ad types we need. **What do you dislike about Brand+ Marketplace (formerly Smaato)?** They are not so strong in Tier2 countries, it would be great if they have demand for WW. **What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you?** We want to run Bidding solutions and monetize Tier2 countries better. ### 3. Smaato Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2022 **What do you like best about Brand+ Marketplace (formerly Smaato)?** The best feature of smaato is it's consolidated monetization platform. It is very easy to bring data from third party provider and manage in Smaato. **What do you dislike about Brand+ Marketplace (formerly Smaato)?** The User interface of smaato is made with idea of providing all the features at one place but sometimes it feels to cluttered and difficult to understand navigation. **What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you?** Smaato is solving the age old problem of digital advertising with custom made platform for individual businesses. It also provides features to deliver data according to choice and needs of each individual customer which is one of the crucial requirement of any business. ### 4. Smaato as a SSP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Brand+ Marketplace (formerly Smaato)?** the quality of the supply is good with many attributes in ad request **What do you dislike about Brand+ Marketplace (formerly Smaato)?** It will be helpful if you could send user specific attributes like mobile,email,etc **What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you?** We are a DSP buying traffinc from smaato ### 5. Smaato is a great tool for marketers and publishes **Rating:** 4.0/5.0 stars **Reviewed by:** Filip P. | Growth Hacker, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2021 **What do you like best about Brand+ Marketplace (formerly Smaato)?** So far the thing I like the most is that it connects publishers and high skilled marketers which helps deliver the best results. So what does it mean? You can buy HIGH-QUALITY mobile inventory with the help of 3rd party service. Their audiences are pretty good and are converting extremely well. At the same time... Customer service they are very fast to respond to any issues. I had an issue understanding their core value prop and the support rep helped me with understanding their functionality. **What do you dislike about Brand+ Marketplace (formerly Smaato)?** There is nothing I dislike at the moment other than their website is pretty hard to comprehend. At first, I couldn't understand what are they doing and I need to read a few reviews and ask other people in Growth. By hard to comprehend I mean that even pricing seemed off for me and I couldn't understand what I would be paying for. The only thing that is lagging right now is the data dashboard as I feel they could do improvements with some additional metrics and visualization. It also sometimes gets very expensive but at the same time, it's converting very well which in our case was worth it.CAC to LTV ratio was still in 2:1 ratio. **What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you?** I was trying to buy mobile inventory and I needed help with the audience. The main benefit is simplicity and ease in reaching a HIGH-quality audience. We already have an established product in the marketing space but our mobile product was kind of new so building demand gen for the Mini product was very important outside of our PR/SM actions. ### 6. Best smaato **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2021 **What do you like best about Brand+ Marketplace (formerly Smaato)?** For our app, we use Smaato as a demand partner. They're linked to Yield Groups through Google's Exchange Bidding partners. We've also enlisted the help of a third-party mediator. For our programmatic efforts, Smaato is an excellent partner. We've been working with them for the past two years **What do you dislike about Brand+ Marketplace (formerly Smaato)?** In competitive marketplaces, inventory can be expensive. The dashboard for reporting is minimal and in need of improvement. They aren't very open about their margins over media costs. **What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you?** For our app, we use Smaato as a demand partner. They're linked to Yield Groups through Google's Exchange Bidding partners. We've also enlisted the help of a third-party mediator. We needed more partners when we originally launched the app to increase competition for our goods. This has been made possible thanks to Smaato. We've noticed an increase in revenue, CPMs, and fill rate since incorporating Smaato. ### 7. Great platform to increase monetization with free ad-server **Rating:** 5.0/5.0 stars **Reviewed by:** Mu Y. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2021 **What do you like best about Brand+ Marketplace (formerly Smaato)?** Smaato’s solution offers maximum competition and great transparancy, which helps us SSPs increase revenue. Global account support with offices in APAC, Europe and Asia makes things easier Intergration is fast and requires no legal effort. **What do you dislike about Brand+ Marketplace (formerly Smaato)?** Some technical issues take longer time to be solved from time to time. **What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you?** We want to improve our fillrate with some of our apps. In terms of benefits, we have scaled up revenue in the past 2 months and we would like it to go steady. ### 8. Optimal advertising platform to achieve rich customer experience and monetization **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff K. | Ads Operation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2021 **What do you like best about Brand+ Marketplace (formerly Smaato)?** o Provide friendly advertisements to customers by providing various advertisement formats o Minimize uncertainty about service provision by closely responding to the account in charge o Provides a dashboard to monitor multiple media at a glance **What do you dislike about Brand+ Marketplace (formerly Smaato)?** I would like to see statistics for more than six months. **What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you?** We want to increase advertising efficiency by applying the latest version of the SDK. ### 9. Excellent platform, one of the best monetization solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Sergei E. | CRO, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Brand+ Marketplace (formerly Smaato)?** Great functionality and technical stability. Supporting of all popular ads formats and a lot of integration types, mediation servers and bidding wrappers, which significantly increases competition in the auction. Helpful and fast support. **What do you dislike about Brand+ Marketplace (formerly Smaato)?** The dashboard functionality could be more convenient **What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you?** Increase competition in the auction, connect to new demand and, as a result, ARPDAU growth ### 10. A powerful monetisation tool **Rating:** 3.5/5.0 stars **Reviewed by:** maryse m. | User Acquisition Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2021 **What do you like best about Brand+ Marketplace (formerly Smaato)?** Its accuracy and its precise data. Smaato is very exhaustive regarding data and allows you to understand fully your performances. **What do you dislike about Brand+ Marketplace (formerly Smaato)?** Smaato's dashboard can be a little bit unclear and difficult to use, especially for new users. It can be difficult to navigate through the data, to create and manager apps, ads and placements, and to set up eCPM targets. **What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you?** Smaato is a very powerful network in terms of banner advertising, especially for banners. We use it widely among our inventory and it has helped up improve our monetisation performance. ### 11. A valuable partner **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2021 **What do you like best about Brand+ Marketplace (formerly Smaato)?** The account manager supports us in many ways, providing valuable insights and practical support. **What do you dislike about Brand+ Marketplace (formerly Smaato)?** The user interface of the dashboard is not the easiest to use. This is made up for by the team's support. **What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you?** We're trying to grow our monetization performance with Smaato, and they have proven to be a good partner, particularly during the iOS14.5+ era. ### 12. Overall Satisfied :) **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel H. | Business Development **Reviewed Date:** May 30, 2021 **What do you like best about Brand+ Marketplace (formerly Smaato)?** Convenient Dashboard and Kind manager :) **What do you dislike about Brand+ Marketplace (formerly Smaato)?** Probably, there is anything I don't like **What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you?** Impressions for Rich media or Video for better performance such as rCPM or eCPM ### 13. Good partner **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2021 **What do you like best about Brand+ Marketplace (formerly Smaato)?** Elaborated data on the dashboard for analytics. **What do you dislike about Brand+ Marketplace (formerly Smaato)?** Smaato has no reporting API for partners. Difficult for discrepancy troubleshooting. **What problems is Brand+ Marketplace (formerly Smaato) solving and how is that benefiting you?** Connect with more demand and supply sources via Smaato. ## Brand+ Marketplace (formerly Smaato) Discussions - [What are in-app advertisements?](https://www.g2.com/discussions/what-are-in-app-advertisements) - 1 comment - [What is MoPub used for?](https://www.g2.com/discussions/smaato-what-is-mopub-used-for) - 1 comment - [What is smaato?](https://www.g2.com/discussions/what-is-smaato) - 1 comment - [View Brand+ Marketplace (formerly Smaato) pricing details and edition comparison](https://www.g2.com/products/brand-marketplace-formerly-smaato/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+17%3A13%3A57+-0500&secure%5Bsession_id%5D=be81ab54-4aa9-4728-afa2-9db188cb2aea&secure%5Btoken%5D=73c57dc6febdb7a4ac577d02607277041c326373ad590cb0f36666d10c9f7a02&format=llm_user) ## Brand+ Marketplace (formerly Smaato) Features **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform - App Monetization Platforms** - Automated Tools - Campaign Management - Audience Targeting - In-App Purchases - Reporting & Dashboards - A/B Testing - AI Algorithms - Integration APIs - Fraud Prevention - Cross-Platform Support - Payment Integration - User Data Analysis - Subscription Management - Performance Analytics - Multiple Monetization Models **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Supply Side Platform (SSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Advertising - App Monetization Platforms** - Ad Exchange - Offerwall - Bidding - Ad Mediation - Ad Formats - Ad Optimization **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **SSP Functionality ** - SSP Functionality **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **SSP** - Ad Unit Availability - Impression Targeting - Floor Price - Advertiser Restrictions - Bid Reporting **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Brand+ Marketplace (formerly Smaato) Alternatives - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (357 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (861 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,390 reviews)