Brand+ Marketplace (formerly Smaato) Reviews & Product Details

Smaato offers one of the best demand sources for Banner ad format Review collected by and hosted on G2.com.

Interstial ads and Rewarded ads have room to improve Review collected by and hosted on G2.com.

We use Smaato network in order to monetize our applications. Their support is very helpful and always ready to solve any issues.

They have pretty friendly ads, and they support all ad types we need. Review collected by and hosted on G2.com.

They are not so strong in Tier2 countries, it would be great if they have demand for WW. Review collected by and hosted on G2.com.

The best feature of smaato is it's consolidated monetization platform. It is very easy to bring data from third party provider and manage in Smaato. Review collected by and hosted on G2.com.

The User interface of smaato is made with idea of providing all the features at one place but sometimes it feels to cluttered and difficult to understand navigation. Review collected by and hosted on G2.com.

the quality of the supply is good with many attributes in ad request Review collected by and hosted on G2.com.

It will be helpful if you could send user specific attributes like mobile,email,etc Review collected by and hosted on G2.com.

So far the thing I like the most is that it connects publishers and high skilled marketers which helps deliver the best results. So what does it mean? You can buy HIGH-QUALITY mobile inventory with the help of 3rd party service. Their audiences are pretty good and are converting extremely well.

At the same time... Customer service they are very fast to respond to any issues. I had an issue understanding their core value prop and the support rep helped me with understanding their functionality. Review collected by and hosted on G2.com.

There is nothing I dislike at the moment other than their website is pretty hard to comprehend. At first, I couldn't understand what are they doing and I need to read a few reviews and ask other people in Growth. By hard to comprehend I mean that even pricing seemed off for me and I couldn't understand what I would be paying for.

The only thing that is lagging right now is the data dashboard as I feel they could do improvements with some additional metrics and visualization. It also sometimes gets very expensive but at the same time, it's converting very well which in our case was worth it.CAC to LTV ratio was still in 2:1 ratio. Review collected by and hosted on G2.com.

For our app, we use Smaato as a demand partner. They're linked to Yield Groups through Google's Exchange Bidding partners. We've also enlisted the help of a third-party mediator. For our programmatic efforts, Smaato is an excellent partner. We've been working with them for the past two years Review collected by and hosted on G2.com.

In competitive marketplaces, inventory can be expensive.

The dashboard for reporting is minimal and in need of improvement.

They aren't very open about their margins over media costs. Review collected by and hosted on G2.com.

Smaato’s solution offers maximum competition and great transparancy, which helps us SSPs increase revenue.

Global account support with offices in APAC, Europe and Asia makes things easier

Intergration is fast and requires no legal effort. Review collected by and hosted on G2.com.

Some technical issues take longer time to be solved from time to time. Review collected by and hosted on G2.com.

o Provide friendly advertisements to customers by providing various advertisement formats

o Minimize uncertainty about service provision by closely responding to the account in charge

o Provides a dashboard to monitor multiple media at a glance Review collected by and hosted on G2.com.

I would like to see statistics for more than six months. Review collected by and hosted on G2.com.

Great functionality and technical stability. Supporting of all popular ads formats and a lot of integration types, mediation servers and bidding wrappers, which significantly increases competition in the auction.

Helpful and fast support. Review collected by and hosted on G2.com.

The dashboard functionality could be more convenient Review collected by and hosted on G2.com.

Its accuracy and its precise data. Smaato is very exhaustive regarding data and allows you to understand fully your performances. Review collected by and hosted on G2.com.

Smaato's dashboard can be a little bit unclear and difficult to use, especially for new users.

It can be difficult to navigate through the data, to create and manager apps, ads and placements, and to set up eCPM targets. Review collected by and hosted on G2.com.