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# Brand+ Marketplace (formerly Smaato) vs Google AdMob Comparison - What are their main differences?

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Brand+ MarketplaceGoogle AdMob[+ Add Product](#)

Reviews

**Brand+ Marketplace (formerly Smaato)**[

4.4/5(13)

](https://www.g2.com/products/brand-marketplace-formerly-smaato/reviews#reviews)

**Google AdMob** [

4.3/5(70)

](https://www.g2.com/products/google-admob/reviews#reviews)

Pricing

**Brand+ Marketplace (formerly Smaato)**
No pricing available

**Google AdMob**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Brand+ Marketplace (formerly Smaato)**
Not enough reviews yet

**Google AdMob**
3 months

Based on 13 responses

Return on Investment

**Brand+ Marketplace (formerly Smaato)**
Not enough reviews yet

**Google AdMob**
9 months

Based on 12 responses

Perceived Cost

**Brand+ Marketplace (formerly Smaato)**
Not enough reviews yet

**Google AdMob**
$$$$$

Average Discount

**Brand+ Marketplace (formerly Smaato)**
Not enough reviews yet

**Google AdMob**
Not enough reviews yet

Pros & Cons

**Brand+ Marketplace (formerly Smaato)**
Not enough data

**Google AdMob**
[
Ease of Use (1)
](https://www.g2.com/products/google-admob/reviews?filters%5Bsentiment_snippet%5D=2007597&qs=pros-and-cons#reviews)[
User Interface (1)
](https://www.g2.com/products/google-admob/reviews?filters%5Bsentiment_snippet%5D=2007602&qs=pros-and-cons#reviews)[
Insufficient Support (1)
](https://www.g2.com/products/google-admob/reviews?filters%5Bsentiment_snippet%5D=2007593&qs=pros-and-cons#reviews)

Ratings

Meets Requirements

**Brand+ Marketplace (formerly Smaato)**

7.7

7.75

**Google AdMob**

8.5

8.547

Ease of Use

**Brand+ Marketplace (formerly Smaato)**

7.7

7.75

**Google AdMob**

8.8

8.849

Ease of Setup

**Brand+ Marketplace (formerly Smaato)**
Not enough data

**Google AdMob**

9.0

9.022

Ease of Admin

**Brand+ Marketplace (formerly Smaato)**
Not enough data

**Google AdMob**

8.4

8.420

Quality of Support

**Brand+ Marketplace (formerly Smaato)**

9.3

9.35

**Google AdMob**

7.3

7.344

Has the product been a good partner in doing business?

**Brand+ Marketplace (formerly Smaato)**
Not enough data

**Google AdMob**

8.3

8.318

Product Direction (% positive)

**Brand+ Marketplace (formerly Smaato)**
Not enough data

**Google AdMob**

7.3

7.347

Features

Show 6 feature categories with incomplete data

Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

Not enough data

Not enough data

Platform Interoperability

Close Ecosystem API

Not enough data

Not enough data

Mobile Functionality

Mobile Functionality

Not enough data

Not enough data

Agentic AI - Mobile Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

Not enough data

Not enough data

Campaign Optimization

Not enough data

Not enough data

Reach

Not enough data

Not enough data

Bulk Editing

Not enough data

Not enough data

Batch Uploading

Not enough data

Not enough data

Brand Safety

Not enough data

Not enough data

Fraud Protection

Not enough data

Not enough data

Frequency Capping

Not enough data

Not enough data

Budget Pacing

Not enough data

Not enough data

Creative Optimization

Not enough data

Not enough data

Rich Media Capabilties

Not enough data

Not enough data

In-App Ads

Not enough data

Not enough data

Mobile Rich Media Capabilities

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

Not enough data

Retargeting

Not enough data

Not enough data

Geo-Targeting

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Mobile

Mobile Tracking

Not enough data

Not enough data

In-App Ads

Not enough data

Not enough data

Mobile Rich Media Capabilities

Not enough data

Not enough data

Platform

API / Integrations

Not enough data

Not enough data

Custom Reports

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Performance and Reliability

Not enough data

Not enough data

Enterprise Scalability

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Workflow Capability

Not enough data

Not enough data

Internationalization

Not enough data

Not enough data

Notifications

Not enough data

Not enough data

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

Not enough data

Platform Interoperability

Close Ecosystem API

Not enough data

Not enough data

Video Functionality

Video Functionality

Not enough data

Not enough data

Agentic AI - Video Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

Not enough data

Not enough data

Campaign Optimization

Not enough data

Not enough data

Reach

Not enough data

Not enough data

Bulk Editing

Not enough data

Not enough data

Batch Uploading

Not enough data

Not enough data

Brand Safety

Not enough data

Not enough data

Fraud Protection

Not enough data

Not enough data

Frequency Capping

Not enough data

Not enough data

Budget Pacing

Not enough data

Not enough data

Creative Optimization

Not enough data

Not enough data

Rich Media Capabilties

Not enough data

Not enough data

In-App Ads

Not enough data

Not enough data

Mobile Rich Media Capabilities

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

Not enough data

Retargeting

Not enough data

Not enough data

Geo-Targeting

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

Not enough data

Not enough data

Custom Reports

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Performance and Reliability

Not enough data

Not enough data

Enterprise Scalability

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Workflow Capability

Not enough data

Not enough data

Internationalization

Not enough data

Not enough data

Notifications

Not enough data

Not enough data

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

App Monetization Platforms[Hide 21 FeaturesShow 21 Features](javascript:void(0);)

Not enough data

Not enough data

Platform - App Monetization Platforms

Automated Tools

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

In-App Purchases

Not enough data

Not enough data

Reporting & Dashboards

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

AI Algorithms

Not enough data

Not enough data

Integration APIs

Not enough data

Not enough data

Fraud Prevention

Not enough data

Not enough data

Cross-Platform Support

Not enough data

Not enough data

Payment Integration

Not enough data

Not enough data

User Data Analysis

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Performance Analytics

Not enough data

Not enough data

Multiple Monetization Models

Not enough data

Not enough data

Advertising - App Monetization Platforms

Ad Exchange

Not enough data

Not enough data

Offerwall

Not enough data

Not enough data

Bidding

Not enough data

Not enough data

Ad Mediation

Not enough data

Not enough data

Ad Formats

Not enough data

Not enough data

Ad Optimization

Not enough data

Not enough data

Publisher Ad Server[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

Not enough data

Not enough data

Ad Serving & Management - Publisher Ad Server

Real-Time Bidding (RTB) Support

Not enough data

Not enough data

Ad Delivery Optimization & Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Dynamic Ad Placement

Not enough data

Not enough data

Ad Tag Management

Not enough data

Not enough data

Bid Management

Not enough data

Not enough data

Banner Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Multiple File Format Support

Not enough data

Not enough data

Targeting & Personalization - Publisher Ad Server

Geo-Targeting

Not enough data

Not enough data

A/B Testing for Ads

Not enough data

Not enough data

Multi-Device & Cross-Platform Delivery

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Frequency Capping

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Monetization & Reporting - Publisher Ad Server

Header Bidding Support

Not enough data

Not enough data

Ad Revenue Share & Payout Management

Not enough data

Not enough data

Revenue Forecasting

Not enough data

Not enough data

Performance & Engagement Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Impression Forecasting

Not enough data

Not enough data

Agentic AI - Publisher Ad Server

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Media Planning

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Filtering

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

API

Not enough data

Not enough data

Mobile Ad Serving

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Newsletter/Email Ad Serving

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Native Ad Serving

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Ad Optimization

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Ad Tag

Not enough data

Not enough data

Rich Media Ad Serving

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Video Ad Serving

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Ad Unit Creation

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Ad Networks[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

Not enough data

Not enough data

Campaign Management - Ad Networks

Video Advertising

Not enough data

Not enough data

Ad Inventory Quality

Not enough data

Not enough data

Advanced Targeting Options

Not enough data

Not enough data

Mobile Ad Support

Not enough data

Not enough data

Diverse Ad Formats

Not enough data

Not enough data

AI-Driven Optimization

Not enough data

Not enough data

Real-Time Bidding (RTB)

Not enough data

Not enough data

Reporting & Analytics - Ad Networks

Performance Tracking

Not enough data

Not enough data

Fraud Detection & Prevention

Not enough data

Not enough data

Budget & Revenue Optimization Insights

Not enough data

Not enough data

Agentic AI - Ad Networks

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Supply Side Platform (SSP)[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Supply Side Platform (SSP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

SSP Functionality 

SSP Functionality 

Not enough data

Not enough data

SSP

Ad Unit Availability

Not enough data

Not enough data

Impression Targeting

Not enough data

Not enough data

Floor Price

Not enough data

Not enough data

Advertiser Restrictions

Not enough data

Not enough data

Bid Reporting

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Brand+ Marketplace (formerly Smaato)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_82e989250a58bbe525e47f2d64fe959a/brand-marketplace-formerly-smaato.jpg "Brand+ Marketplace (formerly Smaato)")](https://www.g2.com/products/brand-marketplace-formerly-smaato/reviews)

Brand+ Marketplace (formerly Smaato)

Small-Business(50 or fewer emp.)

33.3%

Mid-Market(51-1000 emp.)

55.6%

Enterprise(\> 1000 emp.)

11.1%

[![Google AdMob](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_c4b7c5800b909ccc6545374f8e9b5f80/google-admob.png "Google AdMob")](https://www.g2.com/products/google-admob/reviews)

Google AdMob

Small-Business(50 or fewer emp.)

78.8%

Mid-Market(51-1000 emp.)

15.2%

Enterprise(\> 1000 emp.)

6.1%

Small-Business

(50 or fewer emp.)

33.3%

78.8%

Mid-Market

(51-1000 emp.)

55.6%

15.2%

Enterprise

(\> 1000 emp.)

11.1%

6.1%

Reviewers' Industry

[![Brand+ Marketplace (formerly Smaato)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_82e989250a58bbe525e47f2d64fe959a/brand-marketplace-formerly-smaato.jpg "Brand+ Marketplace (formerly Smaato)")](https://www.g2.com/products/brand-marketplace-formerly-smaato/reviews)
Brand+ Marketplace (formerly Smaato)

Marketing and Advertising

33.3%

Internet

11.1%

Information Technology and Services

11.1%

Entertainment

11.1%

Computer Software

11.1%

Other

22.2%

[![Google AdMob](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_c4b7c5800b909ccc6545374f8e9b5f80/google-admob.png "Google AdMob")](https://www.g2.com/products/google-admob/reviews)
Google AdMob

Computer Games

19.7%

Computer Software

19.7%

Information Technology and Services

15.2%

Marketing and Advertising

4.5%

Internet

4.5%

Other

36.4%

Alternatives

**Brand+ Marketplace (formerly Smaato) Alternatives**

 ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")

[
StackAdapt
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 ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra")

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Celtra
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 ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business")

[
Facebook
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 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

**Google AdMob Alternatives**

 ![Unity Ads](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_eb5d91934e943d9d08ed68fd45e58437/unity-ads.jpg "Unity Ads")

[
Unity Ads
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 ![Leadbolt](https://images.g2crowd.com/uploads/product/hd_favicon/1512166133/leadbolt.png "Leadbolt")

[
Leadbolt
](/products/leadbolt/reviews)

 ![Meta Audience Network](https://images.g2crowd.com/uploads/product/hd_favicon/57a485a0dace9eee3bac752bea5fb995/meta-audience-network.svg "Meta Audience Network")

[
Meta Audience Network
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 ![Start.io](https://images.g2crowd.com/uploads/product/hd_favicon/05349adb8624d1339d55e4c623e378f5/start-io.svg "Start.io")

[
Start.io
](/products/start-io/reviews)