# What's the best video advertising platform for a marketing agency that needs programmatic ABM and real-time reporting?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I'm putting together a comparison for a marketing piece on <a class="a a--md" elv="true" href="https://www.g2.com/categories/video-advertising">video advertising</a> platforms that can support programmatic account-based marketing alongside reporting a team can pull up live during a client call, rather than exporting to a spreadsheet first. A few things seem to matter most for a setup like this: real-time bid optimization instead of a "set it and check back tomorrow" approach, account-level targeting that goes beyond basic demographic buckets, and dashboards that don't need a walkthrough to explain to a client.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A few platforms come up consistently for this exact combination:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/the-trade-desk"><strong>The Trade Desk</strong></a> is built around real-time control specifically. One agency reviewer described running a direct test between manual bid optimization and the platform's AI-driven Performance Mode on identical campaigns, and seeing a 30% lower cost per acquisition with the automated approach. Cross-channel reporting shows display, CTV, and audio performance side by side instead of requiring manual reconciliation, though a couple of reviewers note that pulling reports for very large campaigns can take a few minutes to load.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adroll"><strong>AdRoll</strong></a> stands out specifically for B2B account-based marketing, with account-specific targeting and multi-touch campaigns built into the platform rather than bolted on. Reviewers also point to cross-channel attribution that shows how a single account's touchpoints across search, social, and display add up to a conversion.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt"><strong>StackAdapt</strong></a> rounds this out for agencies managing multiple clients at once, with one long-time partner describing eight years of consistently updated technology and a support team that responds quickly enough to matter during live campaign troubleshooting.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">None of these treat real-time reporting as an afterthought bolted onto a legacy dashboard, which seems to be the actual dividing line in this category.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Has anyone run an actual A/B test between manual optimization and one of these AI-driven modes the way that Trade Desk reviewer described? And for agencies specifically, does AdRoll's account-based targeting go deep enough for true enterprise ABM, or does it feel more like a B2B add-on layered onto a retargeting tool?</p>

##### Post Metadata
- Posted at: 1 day ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;For an agency, I’d test “real-time” reporting during the messiest part of a live campaign, not during a clean demo. Change bids, creative, and account targeting across several clients, then see how quickly those changes appear in reporting and whether the numbers reconcile across channels. I’d also want client-facing views that can be opened during a call without someone internally having to explain why yesterday’s dashboard and today’s numbers disagree.&lt;/p&gt;

##### Comment Metadata
- Posted at: 1 day ago
- Author title: Writer





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