--- title: Skai Reviews meta_title: 'Skai Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 296 reviews by the users' company size, role or industry to find out how Skai works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 296 scale: '5' date_modified: '2026-10-26' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

Skai Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Skai, finding it intuitive and efficient for managing accounts and insights. (3 mentions)
Users appreciate the automation capabilities of Skai, as it enhances efficiency in bidding and account management. (2 mentions)
Users appreciate the responsive customer support from Skai, which enhances their experience and usage of the platform. (2 mentions)
Users appreciate the speed and reliability of Skai for adjusting bids and managing accounts effortlessly. (1 mentions)
Users value the speed and reliability of Skai for efficient bidding and actionable insights in account management. (1 mentions)
Users express frustration with poor reporting, particularly regarding insufficient details on failed reports and ad adjustments. (2 mentions)
Users find ad issues in Skai, especially regarding shopping reporting and campaign adjustments, hinder their experience. (1 mentions)
Users find adjustment difficulty with Skai, particularly for shopping reporting and PMAX campaign changes. (1 mentions)
Users find the shopping reporting and campaign changes in Skai lacking, hindering effective performance management. (1 mentions)
Users find campaign management issues with Skai, particularly in shopping reporting and PMAX adjustments. (1 mentions)

5 Pros or Advantages of Skai

5 Cons or Disadvantages of Skai

Skai Reviews (296)

Reviews

Skai Reviews (296)

4.1
296 reviews
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Verified User in Computer Games
UC
Verified User in Computer Games
Mid-Market (51-1000 emp.)
"Efficient for creative, lacking for everything else"
3/5
What do you like best about Skai?

Centering creatives from the ground up is the most effective way to create massive creative uploads in my campaign management. Review collected by and hosted on G2.com.

What do you dislike about Skai?

The interface is outdated and old-fashioned. The small buttons and displays often make it challenging to identify which buttons are for what. Review collected by and hosted on G2.com.

FR
Franco R.
Small-Business (50 or fewer emp.)
"Great for automating your companies social media account"
4.5/5
What do you like best about Skai?

Kenshoo has a really clean and easy to understand UI, the design does not look outdated and it is a pleasure to work with it. After a certain adaption phase, it is quite easy to automate your facebook profile, and gather useful user data and export them in a customizable report. Review collected by and hosted on G2.com.

What do you dislike about Skai?

It does take some time to find and understand the most important tools, but when you hang in, you will really like Kenshoo. Review collected by and hosted on G2.com.

HR
Horst R.
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Getting a higher performance in social advertising"
4/5
What do you like best about Skai?

Controlling the current campaigns from the dashboard works perfectly. A good choice of channel managers and a very smart overview of the ongoing advertising campaigns is given. Social campaigns for advertising can be settled in an easy way and many possibilities to auto sync the campaigns on different channels. Review collected by and hosted on G2.com.

What do you dislike about Skai?

The social branding option allows to collect user data and gives us the choice to add user groups, but they all have the same rights to edit - I don't think that's helpful to have a general user with rights like the admin. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Kenshoo"
2.5/5
What do you like best about Skai?

The best feature in Kenshoo is the account mirroring between engines. Review collected by and hosted on G2.com.

What do you dislike about Skai?

Optimization tools are inferior to Google tools Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Verified User in Hospital & Health Care
Small-Business (50 or fewer emp.)
"Good Tracking - Hard to Offline to Online"
3.5/5
What do you like best about Skai?

The interface is very user-friendly and easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Skai?

We had difficulty with keyword tracking for our efforts in trying tie offline conversions to online interactions. Review collected by and hosted on G2.com.

Jessica L.
JL
Jessica L.
Account Manager
Information Technology and Services
Enterprise (> 1000 emp.)
"Kenshoo: ideal for multichannel marketing."
4/5
What do you like best about Skai?

With Kenshoo we have been able to optimize the management of the offer. It is a tool that allows the monitoring of multiple accounts and launch campaigns in different social networks. I love being able to create ads quickly and the best workflow is detailed, so it facilitates your learning. Your custom reports is another feature that I like. Also Kenshoo makes it incredibly easy to get everything you need for a raw data dump. Review collected by and hosted on G2.com.

What do you dislike about Skai?

It has been a great tool for us, however the only thing I would like it to improve is its interface, which can sometimes be a bit slow, also presenting some type of limitation when used with a large amount of data. Review collected by and hosted on G2.com.

Jose E.
JE
Jose E.
Creative Director
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Kenshoo a tool that allows more activities in less time."
4/5
What do you like best about Skai?

It helps to optimize the management of the offer, contributes to work in favor of the objectives of the clients. It allows team members to manage and streamline reports for efficiency in paid search campaigns. It has a very easy and dynamic interface to use, intuitive and easy to navigate in it. Review collected by and hosted on G2.com.

What do you dislike about Skai?

Just as it offers you multiple functions and benefits, there are times when the tool tends to be a bit slow in executing its functions, but on the other hand most of the times it is usually a fairly fast tool that greatly speeds up your activities. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Mid-Market (51-1000 emp.)
"Good Products, Great Support, & Growing Operation"
3.5/5
What do you like best about Skai?

Their support is top notch, especially if you are considered a larger client. I used Kenshoo in their very early days for about 4 years while at Ticketmaster. Then, after moving to GoodRx in 2013, I brought on Kenshoo in 2015 and have been with them ever since. Review collected by and hosted on G2.com.

What do you dislike about Skai?

Sometimes their systems can make things more difficult than they need to be... Some of their interfaces and tools are clearly over-engineered and would benefit from simplifying. Also, if you have a very large paid search or paid social account, their UI can be very slow, especially when trying to scroll through your campaigns. Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Verified User in Publishing
Mid-Market (51-1000 emp.)
"Value add will vary based on your business needs"
2.5/5
What do you like best about Skai?

The managed service has been helpful in getting our footing with Kenshoo. The dashboard provides a strong top-down evaluation of current ad sets. Review collected by and hosted on G2.com.

What do you dislike about Skai?

The interface is difficult to use and can be hard to parse through. If you are on managed service at first, it's likely you will not learn much about the actual site itself so it can be hard to acclimate. I also don't see that many differences between the software itself and Facebook Ads manager. Review collected by and hosted on G2.com.

HM
Harry M.
Head Accountant
Small-Business (50 or fewer emp.)
"Kenshoo helped turn my thoughts into actions"
3.5/5
What do you like best about Skai?

I like the fact that Kenshoo has helped show performance results for my clients. Review collected by and hosted on G2.com.

What do you dislike about Skai?

I don't really like the user interface as I think it is a bit too cluttered for my liking. Review collected by and hosted on G2.com.